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Spring Styling: Get Picnic-Perfect with KUHO’s Latest Collection

With the rolling over of the calendar comes the imminent promise of warmer weather as spring approaches, along with the chance to ...
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Beyond the Coral Reef: Where to Spot Pantone’s Color of the Year 2019

  For over 20 years, Pantone has been paving the way in color forecasting with its researched-backed Color of the Year announcem...
SFDF

Stars on the Rise: Looking Back at a year in Fashion for Two SFDF Winners

2018 is drawing to a close, and with it, another exciting year in fashion for Korean brands – particularly on the international ...
Holiday Gift

5 Perfect Holiday Gift Ideas at SSF Store

The holiday season is upon us, which means it’s time to think about what gifts to get for your friends and loved ones. For some,...
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Garosu-gil: The Cutting-edge of Fashion and Style in Seoul

Adorned with towering Gingko trees, Garosu-gil is Seoul’s answer to SoHo in New York or Ginza in Tokyo. Located between Sinsa-do...
outerwear

5 Key Trends to Look Out For in F/W ‘18’s Outerwear Collections

As winter arrives and temperatures plummet, it might appear that staying as warm as possible and keeping up to date with the lates...
Samsung C&T Newsroom_GRANIT

Garosu-gil’s Newest Hotspot: Swedish Lifestyle Brand GRANIT Opens in Seoul

Located in the stylish district of Gangnam, Garosu-gil is famous for being one of Seoul’s most-visited areas for young fashionis...
Samsung C&T Newsroom_KUHO 19SS Presentation

Urban Chic, Antique Inspiration: KUHO S/S ’19 Collection

On September 8th, womenswear brand KUHO held its latest collection presentation for S/S ’19 during New York Fashion Week. The br...
Plaid

Effortless Styling for All Occasions: Why Plaid is Leading F/W ’18 Fashion

Plaid, or ‘check’ pattern, has seen a resurgence recently thanks to nostalgia for 80s-style and 90s-style prints, as well as d...
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Athleisure For Any Occasion: Finding Your Perfect Sporty Fit

‘Athleisure’ is a fusion of sportswear and fashion that has been popular amongst sports aficionados, style-conscious millennia...
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Local Fashion, International Scale: What Does It Mean To Win sfdf?

Breaking onto the international fashion scene is no easy feat for a young brand. Samsung C&T Fashion Group’s sfdf awards exi...
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A Change of Pace: How Slow Travel is Changing Vacations

Vacations are supposed to be a relaxing way to unwind from the pressures of work, but all too often traveling comes with its own k...