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Beanpole Athleisure

Sporty Spring: The Best Athleisure Looks from Beanpole Sport for Spring ‘19

Spring has officially sprung, and with this happy change in season that promises new blossoms and longer days comes the excitement...
the Hidden Hotspots of Hannam

At the Heart of Seoul: Introducing the Hidden Hotspots of Hannam

Hannam, a neighborhood in Seoul’s Itaewon district, sits nestled between the scenic Namsan Mountain and the Han River, right at ...
Valentine's day

Where to Find The Best Gifts for Valentine’s Day

The month of February is upon us, and for the love enthusiasts among us, this can only mean one thing – Valentine’s Day is jus...
Juun J

SYNTHESIZE: Juun.J’s F/W ’19 Collection, Sophisticated Mix & Match of Aesthetics

On January 18th, international clothing brand Juun.J debuted its 2019 Fall/Winter collection as part of Paris Fashion Week at the ...
KUHO

Spring Styling: Get Picnic-Perfect with KUHO’s Latest Collection

With the rolling over of the calendar comes the imminent promise of warmer weather as spring approaches, along with the chance to ...
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Beyond the Coral Reef: Where to Spot Pantone’s Color of the Year 2019

  For over 20 years, Pantone has been paving the way in color forecasting with its researched-backed Color of the Year announcem...
SFDF

Stars on the Rise: Looking Back at a year in Fashion for Two SFDF Winners

2018 is drawing to a close, and with it, another exciting year in fashion for Korean brands – particularly on the international ...
Holiday Gift

5 Perfect Holiday Gift Ideas at SSF Store

The holiday season is upon us, which means it’s time to think about what gifts to get for your friends and loved ones. For some,...
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Garosu-gil: The Cutting-edge of Fashion and Style in Seoul

Adorned with towering Gingko trees, Garosu-gil is Seoul’s answer to SoHo in New York or Ginza in Tokyo. Located between Sinsa-do...
outerwear

5 Key Trends to Look Out For in F/W ‘18’s Outerwear Collections

As winter arrives and temperatures plummet, it might appear that staying as warm as possible and keeping up to date with the lates...
Samsung C&T Newsroom_GRANIT

Garosu-gil’s Newest Hotspot: Swedish Lifestyle Brand GRANIT Opens in Seoul

Located in the stylish district of Gangnam, Garosu-gil is famous for being one of Seoul’s most-visited areas for young fashionis...
Samsung C&T Newsroom_KUHO 19SS Presentation

Urban Chic, Antique Inspiration: KUHO S/S ’19 Collection

On September 8th, womenswear brand KUHO held its latest collection presentation for S/S ’19 during New York Fashion Week. The br...