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Pride 11: The Story of the Taegeuk Warrior’s Team Suit

Three years in the making, South Korea’s national football team began its journey to Russia with an 8-0 victory over Laos in 201...
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New Shirts, New Shoes, New Services: SSF Shop Gets a Style Change

As our lives get busier and the world gets more crowded, stealing a moment to create our own happiness is harder than ever. Samsun...
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How Art and Fashion Collaborate to Define Our Culture

Paris Fashion Week, 2009. Anticipation overflowed from the stands onto the dimly lit runway at Maison Martin Margiela’s Spring/S...
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3 Fit and Fashionable Sports Styles to Wear This Spring

Leggings for the office, workout tanks for a night on the town. Being ready for a quick jog or an impromptu yoga session at a mome...
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Flower Power: How Floral Prints Can Freshen Your Spring Wardrobe

There are certain things in life that just work like magic together: Tom and Jerry; Lennon and McCartney; Peanut Butter and Jelly....
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A Fashion Statement: Celebrating 10 Corso Como Seoul’s 10th Anniversary

In March 2008, fashion fans in Korea were presented a special treat when 10 Corso Como Seoul in Cheongdam-dong finally opened its ...
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How Athleisure Took Over the Fashion World

At the turn of the millennium, a fashion movement began to gather pace quietly in urban hubs. Form-fitting lycra leggings, neopren...
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2018 Lifestyle Trends: Embracing ‘Lagom’ and ‘Hygge’ for Greater Comfort

If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting p...
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From Breakthrough to Stardom in Fashion: Juun.J’s Evolution

Now a well-recognized name among some of the most celebrated circles in fashion, Juun.J has a history that traces back a good two ...
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5 Tips to Get the Most out of Duty-Free Shopping in Seoul

Winter weather has gripped Korea, and so has the holiday shopping craze. With Lunar New Year just around the corner, airpo...
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Giving Hope and Sight: Heartist House Light Up Again Exhibition

Think of the last time you saw a blind character in a movie, how was the person portrayed? The answer would most likely be someone...
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The Color of the Year: Why Does It Matter?

PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Foll...