Juun.J Lifts the Lid on "Covered"
2017 Spring/Summer Line at Paris Fashion Week
Designer menswear brand Juun.J, a part of Samsung C&T’s fashion group, has successfully showcased its 2017 Spring/Summer (SS17) collection at Paris Fashion Week. The new range of clothing and accessories was met with great enthusiasm at Palais de Tokyo, a contemporary art mecca. Fashion fans can take a look at some of the photo highlights here, and also check out the 360° video below.
You can even watch the video by using a virtual reality (VR) viewer. Shot in incredible 360° detail, fans can experience every breath of the show up-close – almost as good as the view from a front row seat at Paris Fashion Week.
In total, some 600 people turned out to see Juun.J’s collection in Paris. Among the crowd were household names, such as fashion designer Jean-Victor Meyers, NBA star Serge Ibaka and some of the leading stars of the Chinese cinema industry, Zhang Guoli and Gai Xiaofei.
Juun.J’s SS17 collection entails a daring reinterpretation of classic themes. With its “Covered” slogan, the new range offers a whole different perspective on conventional military styles.
In total, 38 new pieces were on display in Paris. A blend of urban and street themes, the predominantly black, white and khaki collection also took inspiration from the iconic G-suit (also known as the anti-gravity suit), a resilient garb worn by NATO fighter pilots in the 1950s.
As distinctive as ever, Juun.J produced unique and modern street-wear with avant-garde influences, replete with the designer’s signature classic tailoring.
The collection also reveals experiments with heavy layering – the folds and curves of the fabric express the beauty of “covering”, in contrast to “exposing.”
Known for its creative designs and unique take on street-wear, the Juun.J brand has enjoyed a streak of success since its first Paris Fashion Week showing back in 2007.
Celebrities such as Kanye West, Rihanna, and Drake have been spotted wearing Juun.J designs. A rising star in high-end men’s fashion, Juun.J’s garments can be found at luxury outlets, including Harrods in London, Neiman Marcus in New York, as well as worldwide branches of Dover Street Market, 10 Corso Como and Opening Ceremony.
Last January, Juun.J became the first Korean guest designer to show at Pitti Uomo, arguably the world’s most renowned menswear event, held in Florence, Italy. Following this warm reception in Italy, the brand’s return to Paris received a warm welcome from the city’s notoriously well-informed fashion fans, who will be keen to see what else Juun.J has in store for next year.
Fans looking for more information on this edgy street-wear brand can visit Juun.J’s official website and Facebook page, or read more about how the brand has risen to the pinnacle of the global menswear fashion game.