Samsung C&T Makes Brand Finance’s
Top 10 Korean Brands List
Samsung C&T has ranked among Brand Finance’s top 10 most valuable Korean brands list, rising five spots from 2017 and achieving an estimated brand value of approximately $3.98 billion.
Samsung C&T was ranked among more than 3,500 brands studied on their strength, risk and potential by the U.K based consultancy. Being among the top signifies a strong overall *brand value. As the only trade, construction, fashion and resort conglomerate among Korea’s top 10 brands, Samsung C&T is a unique addition to the 2018 list.
Samsung C&T Brand Value in Perspective
Samsung C&T also achieved a Brand Strength Index (BSI) score of 79.3 earning it the #7 spot in Korea and an AA+ rating for its brand value. Brand strength is a separate score from brand value and is a measurement of the efficacy of a brand’s performance on intangible measures compared to competitors.
Samsung C&T’s total brand value was estimated at $3.98 billion, up 34% from 2017. A diverse profile of innovative construction products, a global trade presence, and a strong fashion line have helped ensure that the Samsung C&T brand is highly regarded. The company shares the list with Samsung Electronics, which earned the #1 spot in Korea with an AAA+ rating and an estimated value of $77.9 billion.
“Samsung has become a global byword for high-quality products,” said David Haigh, CEO of Brand Finance. “Domestically, it has no equal. Internationally, it is the only non-American brand amongst the five most valuable brands in the world, and it has an opportunity to leverage its brand strength in manufacturing to other segments of the global value chain.”
Samsung C&T at a Glance
Samsung C&T Corporation has a storied history since its founding in 1938. Designated as Korea’s first general trading company in 1975, it has since extended into a variety of global businesses with offices in over 50 countries. In 2015, Samsung C&T merged with Cheil Industries, a fashion and resort company, which made Samsung C&T an integrated lifestyle brand.
Samsung C&T is now seen as a global business partner and lifestyle innovator through its four main groups: Engineering & Construction, Trading & Investment, Fashion, and Resort. Together these groups provide a synergy that crosses various industries, reinforcing the overall brand vision.
In addition to earning recognition for their brand value, Samsung C&T landed a spot on the 2018 Fortune Global 500 earlier this year with $25.9 billion in annual revenues. Currently the company boasts $43.4 Billion in assets and 9,422 employees across its global network. Check out the infographic below to learn more about the Samsung C&T brand.
* Calculating Brand Value
According to the report, brand value is defined as the value of the trademark and associated marketing intellectual property within the branded business. The BSI score feeds into the brand value calculation, which then, which assigns a rating from AAA+ to D, similar to a credit rating.
These ratings help managers understand a brand’s potential for future success. The report notes a link between strong brands and stock market performance, with highly branded companies leading to returns almost double that of the average for the S&P 500.