Stars on the Rise: Looking Back

at a year in Fashion for Two SFDF Winners

Dec 11, 2018

2018 is drawing to a close, and with it, another exciting year in fashion for Korean brands – particularly on the international stage. Two up-and-coming brands have especially seen their international stars grow this year: REJINA PYO and BLINDNESS, the joint winners of this year’s Samsung Design & Fashion Fund (SFDF) awards. This recognition has been awarded due to both the innovative brand concepts and dynamic growth the two have shown over the last year.


The SFDF awards were established in 2005 to provide systematic and practical help to up-and-coming Korean fashion designers to grow their talents and blossom on a global stage. Each year, Samsung C&T’s fashion division judges a varied pool of the brightest Korean talent to decide the winners of the SFDF awards.



Caption: This year’s SFDF winners [L-R Ji-young Pyo, Ji-sun Park, Kyu-young Shin] pose beside their latest collections







This has been an exciting year for Ji-young Pyo and her brand, REJINA PYO. 2018 marks the second time Pyo has been a SFDF winner, with the remarkable international growth demonstrated since the brand’s win last year winning over the judges for a second time.


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Caption: REJINA PYO is known for its elegant, fuss-free clothing, trailblazing in the contemporary category


The womenswear line is known for its distinctive style made up of feminine, simple yet carefully crafted silhouettes, enhanced by a broad color palette to suit all styles. Having developed her contemporary aesthetic whilst studying for a graduate degree in Womenswear at the prestigious UK art school Central St. Martin’s, Pyo has always been developing her brand with a mind for the international fashion industry.



Caption: In her latest collection, Pyo brings simple yet feminine cuts to life with timeless, soft color palettes


Over the past 12 months, the brand has marked some significant milestones. PYO was featured on leading fashion website WWD’s “40 of Tomorrow” list; the brand participated in London Fashion Week for the third year running; and, most impressively, REJINA PYO saw its sales double from 2017. Furthermore, 2018 marks PYO’s fifth year lecturing students at CSM and London’s Royal College of the Arts.


REJINA PYO is currently hosting its first pop-up shop in London’s shopping mecca, Covent Garden. With the support and investment granted by this year’s SFDF win, there is no doubt the brand will continue to grow.







BLINDNESS was founded by fashion graduate Kyu-young Shin and became a joint venture when furniture design graduate Ji-sun Park joined shortly after. The combination of these two dynamic creative minds has since led to BLINDNESS being recognized as one of the most promising global brands, thanks to its unique and highly original identity.


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