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From Fashion Plates to KOLs: The Changing Face of Fashion Advertising

From large billboards in city centers to vibrant photographs in magazines, fashion advertisements are as diverse as the clothing s...
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Your Ultimate Guide to Korea Part 3: Millennials Hit the Streets of Gangnam

The streets of Gangnam hum with activity in the morning, with commuters making a run for the subway or rushing to grab a cup of co...
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Your Essential Guide to Summer 2017 Packing

So, you’ve finally managed to convince your boss to give you a week off, you’ve just renewed your passport, your tickets are b...
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Samsung Fashion Institute Rounds Up 2016 Fashion Trends for the New Year

As an integral component of Samsung C&T’s Fashion Group’s research and development program, the Samsung Fashion Institute ...
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Pop Culture and Fashion Unite in Samsung C&T’s Character Collaborations

Characters are an active part of our visual language – stemming from movies, cartoons or even technology, they can express an en...
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8 Seconds Brings K-Fashion to Shanghai with a New Flagship Store

Fashion brand 8 Seconds is set to open its first offline store in China, with a flagship store in the trend-loving city of Shangha...
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BIGBANG’s G-Dragon and 8 Seconds Embark on Landmark Collaboration

K-pop megastar G-Dragon has teamed up with the leading K-Fashion brand 8 Seconds, part of the Samsung C&T Fashion Group, for a...
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8 Seconds Opens Studio 8, a Creative Platform for Fashion and Culture

8 Seconds, a fast-fashion brand part of the Samsung C&T Fashion group, recently opened Studio 8 on the fourth floor of its Gar...