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Holiday Gift

5 Perfect Holiday Gift Ideas at SSF Store

The holiday season is upon us, which means it’s time to think about what gifts to get for your friends and loved ones. For some,...
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Garosu-gil: The Cutting-edge of Fashion and Style in Seoul

Adorned with towering Gingko trees, Garosu-gil is Seoul’s answer to SoHo in New York or Ginza in Tokyo. Located between Sinsa-do...
outerwear

5 Key Trends to Look Out For in F/W ‘18’s Outerwear Collections

As winter arrives and temperatures plummet, it might appear that staying as warm as possible and keeping up to date with the lates...
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Athleisure For Any Occasion: Finding Your Perfect Sporty Fit

‘Athleisure’ is a fusion of sportswear and fashion that has been popular amongst sports aficionados, style-conscious millennia...
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3 Fit and Fashionable Sports Styles to Wear This Spring

Leggings for the office, workout tanks for a night on the town. Being ready for a quick jog or an impromptu yoga session at a mome...
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How Athleisure Took Over the Fashion World

At the turn of the millennium, a fashion movement began to gather pace quietly in urban hubs. Form-fitting lycra leggings, neopren...
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2018 Lifestyle Trends: Embracing ‘Lagom’ and ‘Hygge’ for Greater Comfort

If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting p...
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The Color of the Year: Why Does It Matter?

PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Foll...
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K-Fashion Trends: A Snapshot of Korean High Streets

Keeping track of all the trends in this fast-paced world can be dizzying at times, especially in the fashion industry where change...
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Packing for Your December Adventure: How to Find the Right Outfit

There’s something special about December. As you inch toward the end of the year, you can feel a sense of excitement in the air....
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From Fashion Plates to KOLs: The Changing Face of Fashion Advertising

From large billboards in city centers to vibrant photographs in magazines, fashion advertisements are as diverse as the clothing s...
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Your Ultimate Guide to Korea Part 3: Millennials Hit the Streets of Gangnam

The streets of Gangnam hum with activity in the morning, with commuters making a run for the subway or rushing to grab a cup of co...