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How Athleisure Took Over the Fashion World

At the turn of the millennium, a fashion movement began to gather pace quietly in urban hubs. Form-fitting lycra leggings, neopren...
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2018 Lifestyle Trends: Embracing ‘Lagom’ and ‘Hygge’ for Greater Comfort

If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting p...
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The Color of the Year: Why Does It Matter?

PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Foll...
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K-Fashion Trends: A Snapshot of Korean High Streets

Keeping track of all the trends in this fast-paced world can be dizzying at times, especially in the fashion industry where change...
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Packing for Your December Adventure: How to Find the Right Outfit

There’s something special about December. As you inch toward the end of the year, you can feel a sense of excitement in the air....
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From Fashion Plates to KOLs: The Changing Face of Fashion Advertising

From large billboards in city centers to vibrant photographs in magazines, fashion advertisements are as diverse as the clothing s...
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Your Ultimate Guide to Korea Part 3: Millennials Hit the Streets of Gangnam

The streets of Gangnam hum with activity in the morning, with commuters making a run for the subway or rushing to grab a cup of co...
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Your Essential Guide to Summer 2017 Packing

So, you’ve finally managed to convince your boss to give you a week off, you’ve just renewed your passport, your tickets are b...
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Samsung Fashion Institute Rounds Up 2016 Fashion Trends for the New Year

As an integral component of Samsung C&T’s Fashion Group’s research and development program, the Samsung Fashion Institute ...
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Pop Culture and Fashion Unite in Samsung C&T’s Character Collaborations

Characters are an active part of our visual language – stemming from movies, cartoons or even technology, they can express an en...
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8 Seconds Brings K-Fashion to Shanghai with a New Flagship Store

Fashion brand 8 Seconds is set to open its first offline store in China, with a flagship store in the trend-loving city of Shangha...
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BIGBANG’s G-Dragon and 8 Seconds Embark on Landmark Collaboration

K-pop megastar G-Dragon has teamed up with the leading K-Fashion brand 8 Seconds, part of the Samsung C&T Fashion Group, for a...