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2018 Lifestyle Trends: Embracing ‘Lagom’ and ‘Hygge’ for Greater Comfort

If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting p...

The Color of the Year: Why Does It Matter?

PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Foll...

Inaugural sfdf Awards: Smaller but No Less Promising

Encapsulating urban interactions, reinterpreting Korea’s traditional hanbok, and uncovering the charm of imperfection. These are...

Your Essential Guide to Summer 2017 Packing

So, you’ve finally managed to convince your boss to give you a week off, you’ve just renewed your passport, your tickets are b...

Your Ultimate Guide to Korea Part 1: The Cool Kids’ Day Out in Seoul

If you’re on the hunt for a genuinely hip experience, a day spent out and about in Seoul is just what the doctor ordered. The Ko...

Pop Culture and Fashion Unite in Samsung C&T’s Character Collaborations

Characters are an active part of our visual language – stemming from movies, cartoons or even technology, they can express an en...