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the Hidden Hotspots of Hannam

At the Heart of Seoul: Introducing the Hidden Hotspots of Hannam

Hannam, a neighborhood in Seoul’s Itaewon district, sits nestled between the scenic Namsan Mountain and the Han River, right at ...

A Change of Pace: How Slow Travel is Changing Vacations

Vacations are supposed to be a relaxing way to unwind from the pressures of work, but all too often traveling comes with its own k...

2018 Lifestyle Trends: Embracing ‘Lagom’ and ‘Hygge’ for Greater Comfort

If you’re looking to get a read on people’s everyday needs and desires these days, the office is an unlikely but interesting p...

The Color of the Year: Why Does It Matter?

PANTONE 18-3838 Ultra Violet. By now, this particular combination of words and digits may look surprisingly familiar to many. Foll...

Inaugural sfdf Awards: Smaller but No Less Promising

Encapsulating urban interactions, reinterpreting Korea’s traditional hanbok, and uncovering the charm of imperfection. These are...

Your Essential Guide to Summer 2017 Packing

So, you’ve finally managed to convince your boss to give you a week off, you’ve just renewed your passport, your tickets are b...

Your Ultimate Guide to Korea Part 1: The Cool Kids’ Day Out in Seoul

If you’re on the hunt for a genuinely hip experience, a day spent out and about in Seoul is just what the doctor ordered. The Ko...

Pop Culture and Fashion Unite in Samsung C&T’s Character Collaborations

Characters are an active part of our visual language – stemming from movies, cartoons or even technology, they can express an en...