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Samsung C&T-Sponsored LPGA Super Rookie Sung-hyun Park Shines

This year has been a whirlwind of excitement for Korean golf player Sung-hyun Park to say the least. She climbed to the top spot i...
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How to Keep Warm and Stay Active this Fall

As temperature cools, curling up under a blanket at home can seem a lot more attractive than exercising outdoors. But if you wear...
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A Sun Smart Summer Essential

Whether you’re out catching waves, sitting by a pool in the sun, or enjoying thrill rides at a water park, you’re bound to see...
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8 Tips from U.S. Women’s Open Champion Sung-hyun Park

She calls her game aggressive and likes being known for her no-nonsense approach to golf. It’s probably what handed Sung-hyun Pa...
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Beanpole Outdoor and Samsung Lions Expect Success in Lee’s Farewell Season

With the 2017 season in full swing, the Samsung Lions, winners of four of the last six Korean Baseball Organization (KBO) titles, ...
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Why the Trench Coat Rules ‘Again’ This Spring

It’s not easy to get your fashion look right in spring – although temperatures often climb to summery highs in the daytime, do...
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Meet Sung Hyun Park, Golf’s Most Explosive New Star

Few rookie athletes in modern golf have generated as much anticipation as 23-year-old Sung Hyun Park. Park has recently j...
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Beanpole Outdoor’s Star-Powered ‘Entourage’ Parka

The inspiration behind Beanpole Outdoor’s latest outerwear release is a story of bromance. Named after the Korean remake of a po...
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Pop Culture and Fashion Unite in Samsung C&T’s Character Collaborations

Characters are an active part of our visual language – stemming from movies, cartoons or even technology, they can express an en...
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A Pantone Guide to Fall Fashion

Establishing a color palette is a common practice when planning your wardrobe for the season, and for this fall, fashion enthusias...
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Swing into Summer: What to Wear on the Green

It’s warm out and The Open has just finished. Make no mistake about it – there is no better time than summer for golf. Whether...
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Hanji-Based Clothing Helps You Beat the Summer Heat

Have you ever experienced summer heat so severe it made you wish your clothes were made of something so light, it was like not wea...