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From Fashion Plates to KOLs: The Changing Face of Fashion Advertising

From large billboards in city centers to vibrant photographs in magazines, fashion advertisements are as diverse as the clothing s...
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Samsung C&T-Sponsored LPGA Super Rookie Sung-hyun Park Shines

This year has been a whirlwind of excitement for Korean golf player Sung-hyun Park to say the least. She climbed to the top spot i...
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How to Keep Warm and Stay Active this Fall

As temperature cools, curling up under a blanket at home can seem a lot more attractive than exercising outdoors. But if you wear...
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Adding Value to Life with Art Outside the Gallery

Art is sometimes underappreciated and its benefits to society can go unnoticed. Art is language agnostic, meaning you don’t need...
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KUHO & Juun.J: Creating a Common Language Through Fashion

The Spring/Summer, Fall/Winter cycle in the world of fashion is neverending, with some of the most creative minds looking to dazzl...
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Your Ultimate Guide to Korea Part 3: Millennials Hit the Streets of Gangnam

The streets of Gangnam hum with activity in the morning, with commuters making a run for the subway or rushing to grab a cup of co...
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A Sun Smart Summer Essential

Whether you’re out catching waves, sitting by a pool in the sun, or enjoying thrill rides at a water park, you’re bound to see...
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8 Tips from U.S. Women’s Open Champion Sung-hyun Park

She calls her game aggressive and likes being known for her no-nonsense approach to golf. It’s probably what handed Sung-hyun Pa...
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Inaugural sfdf Awards: Smaller but No Less Promising

Encapsulating urban interactions, reinterpreting Korea’s traditional hanbok, and uncovering the charm of imperfection. These are...
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8 Seconds, G-Dragon Inspire ‘Here and Now’ Energy in New Summer Collection

It’s finally here. And so is the summer swag. G-Dragon and 8 Seconds’ collaboration is back with the 2017 GD Summer C...
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“Heart for Eye” Campaign for 2017 Focuses on Love, Family

With Mothers Day, Family Day and other celebrations, May is traditionally known around the world as the month we recognize the imp...
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Beanpole Outdoor and Samsung Lions Expect Success in Lee’s Farewell Season

With the 2017 season in full swing, the Samsung Lions, winners of four of the last six Korean Baseball Organization (KBO) titles, ...