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Urban Chic, Antique Inspiration: KUHO S/S ’19 Collection

On September 8th, womenswear brand KUHO held its latest collection presentation for S/S ’19 during New York Fashion Week. The br...
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Effortless Styling for All Occasions: Why Plaid is Leading F/W ’18 Fashion

Plaid, or ‘check’ pattern, has seen a resurgence recently thanks to nostalgia for 80s-style and 90s-style prints, as well as d...
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Athleisure For Any Occasion: Finding Your Perfect Sporty Fit

‘Athleisure’ is a fusion of sportswear and fashion that has been popular amongst sports aficionados, style-conscious millennia...
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Local Fashion, International Scale: What Does It Mean To Win sfdf?

Breaking onto the international fashion scene is no easy feat for a young brand. Samsung C&T Fashion Group’s sfdf awards exi...
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Samsung C&T Makes 2018 Fortune Global 500 List for Two Consecutive Years

Samsung C&T has joined the world’s largest companies on the 2018 Fortune Global 500 list for the second consecutive year. Wi...
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A Change of Pace: How Slow Travel is Changing Vacations

Vacations are supposed to be a relaxing way to unwind from the pressures of work, but all too often traveling comes with its own k...
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ALTERNATIVE: Juun.J’s S/S 2019 Takes Layering to the Next Level

Juun.J, part of Samsung C&T’s Fashion Group, held its 2019 Spring/Summer (’19 S/S) collection presentation at the esteemed...
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Pride 11: The Story of the Taegeuk Warrior’s Team Suit

Three years in the making, South Korea’s national football team began its journey to Russia with an 8-0 victory over Laos in 201...
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New Shirts, New Shoes, New Services: SSF Shop Gets a Style Change

As our lives get busier and the world gets more crowded, stealing a moment to create our own happiness is harder than ever. Samsun...
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How Art and Fashion Collaborate to Define Our Culture

Paris Fashion Week, 2009. Anticipation overflowed from the stands onto the dimly lit runway at Maison Martin Margiela’s Spring/S...
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Inaugural sfdf Awards: Smaller but No Less Promising

Encapsulating urban interactions, reinterpreting Korea’s traditional hanbok, and uncovering the charm of imperfection. These are...
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Your Ultimate Guide to Korea Part 1: The Cool Kids’ Day Out in Seoul

If you’re on the hunt for a genuinely hip experience, a day spent out and about in Seoul is just what the doctor ordered. The Ko...