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- Everland X Netflix collaboration brings characters such as HUNTR/X and Saja Boys to life
- Immersive attractions include character zones, mission games, photo spots, and OST highlights
- K-street food menus, exclusive merchandise, and character makeover programs complete the experience
Samsung C&T Resort Group (President & CEO Hai-Lin Jeong) announced that Everland will open a new themed zone on September 26 in collaboration with Netflix animated feature film KPop Demon Hunters.
The film tells the story of a K-pop girl group fighting demons across Korean landmarks. Since its release, KPop Demon Hunters has become Netflix’s most-viewed title of all time, while its original soundtrack, including tracks such as Golden and Soda Pop, has enjoyed worldwide popularity.
Through this collaboration with KPop Demon Hunters, Everland will bring the film’s popular characters and universe, including HUNTR/X, Saja Boys, and K-Food, to life through a wide range of immersive attractions available through the end of the year.
Immersive character zones featuring HUNTR/X, Saja Boys, and other KPop Demon Hunters favorites
When entering the themed zone through a Korean traditional-style gate, visitors will be welcomed by a giant LED screen showing highlights from the film and playing OST tracks such as Golden and Soda Pop, creating a lively festival atmosphere.
Iconic scenes from the film, character illustrations, life-size cutouts, and a large art sculpture of the tiger character Derpy will transform the entire area into a vast photo spot where visitors can capture unique memories.
Visitors will also find a wide range of interactive zones where they can experience the stories of HUNTR/X, Saja Boys, and other characters through mission-style games and photo attractions.
At the HUNTR/X Zone, visitors can enjoy a plane shooting game that recreates the scene where Rumi, Mira, and Zoey battle demons mid-flight, or play a whack-a-mole style game defeating spirits. At Rumi’s Golden Performance Photo Zone, which recreates the film’s highlight Idol Awards scene, visitors can take dazzling photos under a golden ring backdrop, just like Rumi herself.
At the Saja Boys Zone, visitors can listen to the Soda Pop OST while quickly tapping lyrics in the correct order, or take on the “Offering Spirits” challenge by rolling balls into targets within a set time limit. At the Your Idol Performance Photo Zone, visitors can pose in front of a Gwi-Ma inspired fire effect and capture photos as if they were a member of Saja Boys.
Other attractions include the Wing-It Challenge, where visitors imitate Derpy by setting upright fallen flowerpots, and the KPop Demon Hunters Dance Rhythm Game, where players step to the beats of HUNTR/X and Saja Boys’ hit tracks.
Visitors who complete mission activities can collect stamps on a specially designed mission card designed with traditional motifs at the central Reward Zone and receive special items featuring the main characters of KPop Demon Hunters.
From ramyun and gimbap to collaboration goods and KPop Demon Hunters transformation programs
Food and merchandise will also add to the experience. The Snack Buster restaurant near the zone will be transformed into ‘Saja Boys’ Snack Shop” through the end of the year, serving ramyun, gimbap, and other K-street foods made famous by the film’s memorable eating scenes.
Special menu sets themed around HUNTR/X and Saja Boys, as well as drinks like Soda Pop Ade, let fans choose sides in the story’s rivalry.
A themed food truck styled after a fan gift cart will also appear, offering quirky items such as Huntr/x Golden Glow Ade and Hot Mayo Hot Dogs.
A merchandise shop styled after the subway battle scene will open within the zone, further building anticipation. When news of the Everland–KPop Demon Hunters collaboration was first announced earlier this month, fans flooded social media with comments such as “Please release KDH goods” and “Everland x KDH merch is a must-have”.
The shop will gradually introduce 38 exclusive limited-edition items available only at Everland, including keyrings, magnets, cushions, panda dolls with a Derpy costume, and embroidered gat hats.
For those wanting to step fully into the story, a character transformation studio will allow visitors to try on signature costumes. Visitors can apply demon-inspired face paint, or dress in outfits like reaper robes, traditional gat hats, and idol stage costumes to become HUNTR/X or Saja Boys themselves.
A Samsung C&T Resort Group representative said, “We hope visitors will enjoy a fully immersive experience of KPop Demon Hunters, which blends Korean cultural elements with global storytelling, when the new themed zone opens on September 26”.
Meanwhile, Everland’s fall festival The Everland of OZ is currently running through November 16, featuring seasonal attractions such as Emerald City and Blood City that bring The Wizard of Oz to life with a Korean autumn twist.
Visitors who sign up on the Visit Korea website will receive a 30% discount coupon redeemable at the Everland main gate ticket office (35% from October).
