8seconds Expands the K-Pop Universe with ‘K-Pop Demon Hunters’ Collaboration

Samsung C&T Fashion Group’s 8seconds unveils collaboration with the Netflix hit K-pop Demon Hunters, presenting idol-inspired styles that bring the animated world into real life
The lineup includes character-themed pieces, Korean-inspired designs, and an immersive pop-up experience in Seoul’s Seongsu district

Composite image showing the 8seconds x K-Pop Demon Hunters collaboration. On the left, the Stage35 pop-up store in Seongsu is framed by bright purple neon lights and displays branded merchandise. On the right, three models wear pieces from the collection, including a “Saja Boys” graphic T-shirt, a “Huntrix” sweatshirt, and a “Derpy” top, styled in bold, street-inspired looks against a vibrant digital backdrop. — 8seconds launches its K-Pop Demon Hunters collaboration, featuring character-inspired apparel and accessories alongside an immersive pop-up store at Stage35 in Seongsu

Samsung C&T Fashion Group’s casualwear brand 8seconds has launched a collaboration with Netflix’s global hit K-Pop Demon Hunters, unveiling a collection that translates the animated film’s dynamic energy into real-life fashion. The brand also announced the opening of a themed pop-up store in Seoul’s Seongsu district from November 7 to 19, offering fans an immersive experience that bridges pop culture and K-fashion.

The animated film, set in Korea, tells the story of a K-pop girl group that battles evil spirits through music and unity. Since its release, it has become one of Netflix’s most-watched titles worldwide, with its original soundtrack also topping the Billboard Singles and Album charts.

Through this collaboration, 8seconds continues to expand the film’s creative universe while reinforcing its position as a leading K-fashion brand with global reach. By translating the energy and identity of K-pop and animation into real-life fashion, the brand connects fans and consumers across cultures.

From First Drop to Global Momentum

The K-Pop Demon Hunters collaboration brings to life the distinct fashion of the film’s idol groups “Huntrix” and “Saja Boys.” Each piece reflects their bold, energetic style, merging fantasy with streetwear sensibility.

Close-up of a model wearing a purple baseball cap embroidered with the word “Huntrix” from the 8seconds x K-Pop Demon Hunters collection. She pairs it with a white collared top and silver earrings, posing against a city-inspired digital backdrop. — Model wears the K-Pop Demon Hunters collaboration “Huntrix” cap from 8seconds, styled with a minimalist white top for a modern streetwear look

Male model wearing a white T-shirt printed with “Saja Boys” artwork from the 8seconds x K-Pop Demon Hunters collaboration, layered over a red plaid shirt and styled with black jeans and a silver chain accessory against an industrial background. — Model showcases the 8seconds “Saja Boys” graphic T-shirt layered over a plaid shirt, combining the film’s dynamic energy with everyday street fashion

The lineup includes long coats, short padded jackets, leather and denim skirts, argyle knits, and check shirts, all styled to mirror the dynamic fashion of the two groups. Fans will also meet “Duffy,” a tiger character making its first appearance in this collaboration, featured on T-shirts, knits, and pajama sets. Each piece blends fandom expression with local design identity, showcasing 8seconds’ creativity in connecting culture and fashion.

Female model sitting on a metallic platform wearing a black “Derpy” T-shirt from the 8seconds x K-Pop Demon Hunters collection. The outfit is paired with a gray long-sleeve inner top, a long dark denim skirt, and black knee-high boots against a minimalist light background. — Model wears the “Derpy” graphic T-shirt from 8seconds’ K-Pop Demon Hunters collaboration, styled with a layered top, long denim skirt, and boots for a sleek, modern look

Character Design Meets Korean Motifs

The collaboration highlights Korean-inspired details and craftsmanship throughout its accessory line. Items include a Huntrix logo cotton shoulder bag, a Saja Boys keyring cap, and accessories that reinterpret traditional design elements such as norigae charms, lucky pouch-style bags, and mother-of-pearl patterned sock boxes.

These designs celebrate both the fandom and the roots of Korean culture, adding a unique touch that distinguishes the collaboration. The result is a collection that seamlessly merges playful storytelling with the contemporary sensibility of 8seconds.

Promotional image showing three animated characters from K-Pop Demon Hunters representing the girl group “Huntrix.” They wear colorful performance outfits against a pink and purple gradient background with the logos of Netflix, K-Pop Demon Hunters, and 8seconds displayed below. — Promotional artwork featuring “Huntrix,” the main girl group from K-Pop Demon Hunters, as part of the 8seconds collaboration campaign

Promotional image featuring “Duffy,” a large blue tiger character from K-Pop Demon Hunters, with a small black hat-wearing creature on its head. The Netflix, K-Pop Demon Hunters, and 8seconds logos appear below on a purple gradient background. — Character “Duffy,” the tiger mascot from K-Pop Demon Hunters, appears in the 8seconds collaboration campaign introducing new character-themed designs

Immersive Pop-Up Experience in Seongsu

To celebrate the collaboration, 8seconds will open a pop-up store at Stage35 in Seongsu from November 7 to 19. The space recreates iconic scenes from K-Pop Demon Hunters, including the concert venues and rooms of “Huntrix” and “Saja Boys.” Visitors can experience interactive installations and exclusive events that bring the story and style of the film into reality.

A three-story brick building housing the 8seconds x K-Pop Demon Hunters pop-up store at Stage35 in Seongsu. The storefront features purple neon lighting and large display windows showing collaboration merchandise and decorations inside. — Exterior view of the K-Pop Demon Hunters pop-up store at Stage35 in Seongsu, decorated with neon-lit 8seconds signage and themed interiors visible from the street

Interior photo of the 8seconds x K-Pop Demon Hunters pop-up store showing colorful wall projections and digital artwork of “Huntrix” and “Saja Boys” alongside the Netflix collaboration branding. — Inside the Stage35 pop-up, themed displays featuring “Huntrix” and “Saja Boys” create an immersive environment inspired by K-Pop Demon Hunters

Display installation inside the 8seconds x K-Pop Demon Hunters pop-up store showing three full-size standees of “Huntrix” characters posed in dynamic battle stances against a backdrop resembling a cityscape from the film. — Life-size cutouts of “Huntrix” characters from K-Pop Demon Hunters greet visitors inside the 8seconds pop-up store, recreating the film’s action scenes in vivid detail

“Through this collaboration, 8seconds focused on creatively reinterpreting the fashion styles of the film’s protagonists,” said Koh Hee-jin, Executive Vice President of Samsung C&T Fashion Group and Head of the 8seconds Division. “The Seongsu pop-up store will further enhance this experience, allowing visitors to step directly into the world of K-Pop Demon Hunters.”

Fans can also explore the K-Pop Demon Hunters collaboration at 8seconds stores nationwide and online at ssfshop.com.