Samsung Global PR Manager

KO

Interior of LEMAIRE’s Hannam flagship store in Seoul, featuring a warmly lit space with minimalist wooden decor, a shearling coat on display near a window, and an art installation with a person observing an exhibition panel.

Elevating In-Store Retail Experiences with Spatial Storytelling and Innovative Design

March 20, 2025

A turquoise tote bag with bright orange straps, part of Samsung C&T E&C Group’s upcycled accessories collection, made from construction waste. The bag is hanging from a person’s arm as they stand near a black bench outdoors. This design, which won an iF Design Award, reflects Samsung C&T’s commitment to sustainability and innovative reuse of construction materials.

Upcycled Accessories Made from Construction Waste Win iF Design Award 2025

March 18, 2025

A split-image of two elephants walking along a rocky enclosure on the left and two giraffes standing against a bright blue sky on the right, representing the diverse wildlife at Everland’s River Trail Adventure.

Walk Among Wildlife: Everland Unveils ‘River Trail Adventure’

March 13, 2025

A triptych showcasing three key looks from the 8seconds x xooos collaboration. On the left, xooos wears an off-shoulder varsity sweater with the number "94," layered over a white textured mini dress for a sporty, nostalgic feel. In the center, she embraces a refined, preppy aesthetic with a structured blazer, striped shirt, and pleated mini skirt, accessorized with books and glasses. On the right, she channels a Y2K-inspired vibe with a lilac knit bomber, a graphic long-sleeve tee, a belted skort, and oversized headphones, blending casual cool with statement pieces.

The Ultimate Cool Girl Collection: 8seconds Collaborates with xooos

March 11, 2025

A four-wheeled autonomous delivery robot branded with "Samsung C&T Deli-Pick Me x Neubie Order" is positioned on a paved outdoor surface. The compact robot features sensors, cameras, and a sleek design optimized for safe navigation and efficient residential deliveries.

Robots at Your Doorstep: Samsung C&T Innovates Residential Living

March 7, 2025

A collage of four seasonal garden scenes at Everland: a tulip field with a Dutch windmill backdrop in spring, white plum blossoms with a Ferris wheel in the background, a rose garden with a fairytale castle in summer, and a young woman smiling while holding golden ginkgo leaves in an autumn forest.

Explore Everland’s Stunning Gardens: A Year-Round Botanical Escape

March 5, 2025

Close-up of polished steel grinding balls on the left and finely ground mineral ores in gold, blue, and orange hues on the right, representing the grinding process in mineral ore processing.

Essential Materials: The Role of Grinding Media in Mineral Ore Processing

February 27, 2025

Samsung C&T geotechnical engineering expert Park Wan-seo speaks in front of a collage featuring the Colosseum, Eiffel Tower, and Taj Mahal, highlighting ancient engineering influences on modern construction.

Samsung C&T Expert Uncovers the Foundations of Architectural Wonders

February 20, 2025

A digital illustration of the Bao Family pandas wearing Samsung Lions baseball jerseys. On the left, they pose enthusiastically as a team, holding baseballs and cheering. On the right, they relax on a grassy field with baseball equipment scattered around, symbolizing their playful introduction to the sport.

Everland Teams Up with Samsung Lions for a Collaboration with the Bao Panda Family

February 18, 2025

A triptych of three models in brown and plum tones, each set against a color-matched background, showcasing earthy and cozy fashion styles.

Colors of the Year 2025—Style Inspired by Comfort and Consolation

February 13, 2025