Juun.J is ramping up its global expansion, opening its first standalone store at Shanghai’s REEL Department Store following the successful launch of pop-up stores at SKP Department Store in Beijing and Chengdu. Juun.J is also gearing up to open a pop-up store next month in Milan’s Rinascente Department Store, marking a strategic move into the European market.
Juun.J, a global fashion brand owned by Samsung C&T’s Fashion Group, recently announced that it is accelerating its global business by consecutively opening stores overseas, starting with China, which has a strong influence in the global fashion market, followed by a store in Milan, Italy, next month.
Exclusive Pop-ups at China’s SKP Department Store
On August 23rd, Juun.J opened pop-up stores in the Beijing and Chengdu branches of SKP Department Store, a leading luxury department store in China and a top performer by sales globally. Both pop-up stores cover more than 66 square meters each.
Juun.J has created exclusive merchandise for its Beijing and Chengdu SKP stores to cater to consumer preferences that vary across different regions. These include Juun.J’s signature T-shirts, as well as sweatshirts, shirts, and lambskin leather jackets with distinctive graphic artwork.
Juun.J Opens Flagship Location at REEL Shanghai
On August 30th, Juun.J opened an exclusive standalone store spanning 97.4 square meters on the second floor of REEL Shanghai, a high-end department store in China.
For the opening of Juun.J’s store at REEL Shanghai, the brand’s first standalone store in China, Juun.J created exclusive merchandise for customers, including a range of T-shirts with ‘SHANGHAI’ lettering embroidered on the front and a reversible MA-1 jumper. The store is showcasing products from Juun.J’s Fall/Winter 2024 collection, as well as a men’s collection, women’s collection, and accessories.
Juun.J’s “New Black” Interior Concept
Juun.J’s new REEL store marks the beginning of a new interior concept that will be used throughout the brand’s global expansion. With a theme of ‘New Black’, the brand’s signature color, black, was combined with shiny high-gloss and smooth textured materials to create a sophisticated space that reflects the Juun.J brand’s youthful vibrancy.
Ciao, Milano!
Juun.J is set to open a pop-up store on the first floor of the Rinascente in Milan, Italy, on September 17th. Rinascente is an iconic department store with locations across Italy, including Milan, Florence, and Rome. This new pop-up store follows the success of the opening of Juun.J’s pop-up store at London’s Harrods Department Store earlier this year, with the iconic fashion capital of Milan being the perfect backdrop to further Juun.J’s expansion into Europe.
Classic, Freedom, Youth—Juun.J’s Brand Philosophy
Wook-jun Jung, Samsung C&T Fashion Group’s Executive Vice President and Creative Director of Juun.J, said “We will promote Juun.J’s hidden charms to the world by upholding the brand philosophy of ‘classic’—a timeless value, ‘freedom’—unrestricted by conventions, and ‘youth’—vibrant and full of energy.”
Mooyoung Lee, Samsung C&T Fashion Group’s Vice President and Head of the Men’s and Contemporary Division, added, “Building on our success in China, which has significant influence in the global fashion market, we plan to expand our business into Europe and North America, establishing Juun.J as a prominent fashion house.”
