Samsung C&T Fashion Group’s luxury label, Juun.J, and PUMA join forces for their second collaboration, reimagining PUMA’s iconic ‘Speedcat’ sneaker with Juun.J’s signature futuristic touch. The exclusive designs are now available at Juun.J stores worldwide and online.
Samsung C&T’s Fashion Group’s global luxury brand Juun.J has teamed up with PUMA once again to unveil the ‘Juun.J x PUMA Speedcat.’ The collaboration reimagines PUMA’s classic Speedcat sneaker, merging its motorsport-inspired heritage with Juun.J’s innovative and luxurious design ethos.
This marks the second collaboration between the two brands, following the success of the ‘Juun.J x PUMA Plexus’ launch last year. The collection resonates strongly with younger consumers, showcasing Juun.J’s distinct design identity while incorporating PUMA’s expertise in sneaker innovation.
As part of PUMA’s efforts to expand its Speedcat lineup and further integrate motorsports into lifestyle fashion, the collaboration with Juun.J stands out for its ability to transcend sportswear and establish the Speedcat as a highly coveted piece in high-fashion wardrobes.
Futuristic Meets Heritage
The revamped Speedcat boasts a sleek design with a subtle sheen that evokes sophistication. Structural details like embossed and debossed patterns create a dynamic silhouette, while PUMA’s iconic Formstrip is reinterpreted with a wave-like contour for a modern edge. Available in both low-cut and mid-cut black designs, the sneakers seamlessly blend luxury with athleticism. The reworked lines accentuate the toebox, and the PUMA Formstrip features rippling contours, adding texture to the shoe. Tire-inspired tread patterns evoke the Speedcat’s legacy in motorsports.
This reimagined design reflects Juun.J’s commitment to elevating sportswear into high fashion, offering versatile pieces that resonate with both luxury and lifestyle markets. Inspired by its motorsports roots, the sneaker maintains PUMA’s iconic DNA while embracing Juun.J’s architectural design aesthetic.
The sneakers are available at Juun.J stores both in Korea and internationally, including the Dosan flagship store, Samsung C&T Group’s fashion and lifestyle specialty mall SSF Shop, and major concept stores worldwide.
Elevating Collaborative Innovation
Reflecting on this partnership, Jung Wook-jun, Creative Director and Vice President of Juun.J, commented, “Following our success last year, Juun.J and PUMA have once again showcased groundbreaking innovation. By infusing PUMA’s iconic Speedcat with Juun.J’s forward-thinking vision, we’ve elevated it into a luxurious and architectural masterpiece.”
This collaboration is a testament to Samsung C&T’s Fashion Group’s commitment to pioneering innovative partnerships that redefine the boundaries of sportswear and luxury fashion. Through collaborations like these, Samsung C&T continues to enhance its reputation as a global leader in merging design and functionality.
