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The Ultimate Cool Girl Collection: 8seconds Collaborates with xooos

8seconds teams up with influencer and singer xooos to launch a fashion collection inspired by her personal style. Released in three installments, the collaboration captures a mix of playful, chic, and effortlessly cool aesthetics. With the final drop now unveiled, the collection reflects xooos’ signature approach to modern streetwear and versatile styling.

A triptych showcasing three key looks from the 8seconds x xooos collaboration. On the left, xooos wears an off-shoulder varsity sweater with the number "94," layered over a white textured mini dress for a sporty, nostalgic feel. In the center, she embraces a refined, preppy aesthetic with a structured blazer, striped shirt, and pleated mini skirt, accessorized with books and glasses. On the right, she channels a Y2K-inspired vibe with a lilac knit bomber, a graphic long-sleeve tee, a belted skort, and oversized headphones, blending casual cool with statement pieces.
The 8seconds x xooos collaboration brings together three dynamic styles, each reflecting xooos’ signature aesthetic.

8seconds, a casual brand created by Samsung C&T’s Fashion Group, has announced a special collaboration with xooos, a widely admired Korean singer and YouTube influencer. The collaboration includes a curated selection of apparel and accessories inspired by xooos’ signature style, catering to fashion-forward women in their 20s and 30s. With over 1.61 million YouTube subscribers, xooos has gained immense popularity for her music covers, including a viral pop song cover that has amassed over 40 million views. Recognized for her chic yet effortless aesthetic, she is regarded as a trendsetter among young women, making her an ideal partner for 8seconds’ latest project.

Lee Song-yi, Team Lead of 8seconds’ Womenswear Division, shared, “Through this collaboration, we wanted to create pieces that truly capture xooos’ unique appeal. 8seconds will continue to partner with influencers who inspire our customers and redefine modern fashion.”

A Collection Rooted in xooos’ Style

Designed to embody xooos’ personal fashion sense and attitude, the collaboration unfolds in three distinct drops. The first collection, released in January, focused on playful and stylish casualwear, while the second, introduced in February, showcased a refined, sophisticated approach with relaxed silhouettes. Standout pieces from previous releases included a graphic T-shirt featuring xooos’ beloved cat ‘Hoochoo,’ a frilled mini skirt, a layered mini dress, and a slim-fit striped shirt, all of which quickly gained popularity.

The final collection takes inspiration from urban streetwear and layering trends that xooos often incorporates into her wardrobe. Featuring bold graphics, delicate feminine details, and versatile styling options, the lineup highlights multicolored sweaters and an array of distinctive T-shirt designs.

Three Drops, Twelve Looks, Endless Style

The 8seconds x xooos collaboration unfolds in three exciting drops, each showcasing four curated looks that reflect different facets of xooos’ personal style.

Drop 1 – Cool Girl Wears XXX (January Release)

The first drop introduced sporty-chic essentials infused with playful layering and relaxed silhouettes. From oversized sweaters to mix-and-match layering pieces, this drop was all about bold casual wear with a touch of femininity. Standout pieces included the Numbering Pullover, Layered Mini Dress, and Overtime Peach Wide Pants—a perfect blend of casual and trendy.

Drop 2 – Chill Girl Look (February Release)

The second drop took on a more polished yet relaxed aesthetic, featuring timeless knits, sleek jackets, and structured outerwear. With a focus on comfort and refinement, this drop brought a modern preppy vibe to the collection. Key items like the Argyle Polo Sweater and Skirt Set, Oversized Shoulder Cardigan, and minimalist layered pieces made this release a go-to for those seeking versatile, wearable fashion.

Drop 3 – xooos’ Signature Style (March Release)

The final drop is the most personal and expressive of them all. Designed around xooos’ day-to-day wardrobe and fashion sensibilities, this drop embraces romantic frills, vintage aesthetics, and statement layers. Think delicate ruffles, cinched waist details, bold graphics, and a mix of textures—all the elements that define xooos’ effortlessly cool charm.

Each of the twelve looks across three drops embodies a different aspect of modern femininity and streetwear influence, allowing fans to channel xooos’ signature style in their own unique way.

Bringing the Collection to Life

8seconds has released a series of editorial visuals and video content, offering an intimate look at the collaboration and xooos’ on-screen persona. Inspired by her social media livestreams, the campaign is available on 8seconds’ official YouTube channel, ‘8 초 TV,’ and Instagram (@8seconds_official). Now available for purchase on Samsung C&T’s fashion and lifestyle e-commerce platform, SSF Shop and in 8seconds stores across South Korea, the collection embodies xooos’ lovable charm and effortlessly cool demeanor.

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