- Samsung C&T Fashion Group brand 8seconds collaborates with model and influencer Jisoo Seo for a styling lookbook with the brand’s summer collection
- The edit seamlessly blends Jisoo’s signature style with a mix of blokette core, soft 90s grunge and bohemian nomad aesthetics.
Korean fashion brand 8seconds, owned by Samsung C&T Fashion Group, has launched a styling campaign for summer with model, influencer, and it girl Jisoo Seo (@jissuuseo). Showcasing looks from 8seconds’ summer collection, the styling campaign highlights Seo’s signature fashion sense, blending everyday clothing items with trend-driven styling. As the founder of her clothing label, Coyseio, and a strong fanbase, Seo is widely recognized as one of the most influential “it girls” of her generation in South Korea.
Styling Soft 90s Grunge with a Bohemian Nomad Aesthetic
The summer styling campaign showcases aesthetics that Jisoo reinterprets in her unique way. One of the aesthetics is Grunge and Nomad, which mixes a rugged, worn-in aesthetic with the free-spirited vibe of a modern nomad. Key pieces include oversized pockets, drawstring details, shirring accents, and a muted palette of khaki and ash.
For her effortlessly styled laid-back summer looks, Seo styles cargo pants with a cropped shirring tank and a beanie — Jisoo’s signature look — and another look with a faded plaid shirt with vintage-washed denim shorts for a casual, edgy outfit.
Blokette Core — Blokecore Meets Coquette
Think of Blokette Core as Blokecore’s younger, more playful sister, which combines the 90s soccer player aesthetic with coquette core. The blokette movement channels an off-duty professional athlete look blended with feminine coquette details such as lace, frills, and ribbon.
Blokette Core is defined by features like number graphics, star motifs, and pops of pink. Jisoo Seo styles 8seconds pieces like a graphic tee with a frill skirt and pink windbreaker in one look and a layered white mini dress with a classic track and field jacket with striped crew socks in another look.
Elevating the Styling Shoot with Cosmopolitan Korea
For the styling shoot featuring Jisoo Seo, 8seconds collaborated with Cosmopolitan Korea to enhance the editorial’s overall look and feel. With the Cosmopolitan Korea team involved, the visual content was elevated to better resonate with audiences across social media platforms.
8seconds Continues to Boost its Appeal to Gen Z
“We’re thrilled to present this stylish collaboration with Gen Z’s favorite ‘it girl’ Jisoo Seo,” said Lee Song-yi, Head of Women’s Apparel at 8seconds. “By teaming up with influential figures admired by younger generations, we’re continuing to elevate our brand image and cultural relevance.”
The full campaign is set to launch on 8second’s official YouTube channel and Instagram (@8seconds_official), as well as on Cosmopolitan Korea’s website and social media. Be sure to check out the SSF Shop for more styling inspiration or visit an 8seconds store on your next visit to South Korea.
