KO
- 8 Seconds introduces its new global ambassador campaign with ENHYPEN’s SUNOO
- Titled “Summer Record,” the four-part collection blends playful styling, retro inspiration, and effortless youth, reflecting both SUNOO’s personality and the brand’s relaxed summer aesthetic
- The campaign follows the grand opening of 8 Seconds’ first overseas store in the Philippines
ENHYPEN’s SUNOO has officially been named the global ambassador of 8 Seconds. To mark the appointment, the brand has launched a new editorial campaign titled ENHYPEN SUNOO’s Summer Record. Structured like a visual playlist, the four-track series captures relaxed summer moods, retro styling, and everyday comfort — all brought to life through SUNOO’s signature charm.
SUNOO, who attended the launch in person, has now been officially named the global ambassador of 8 Seconds. To celebrate the appointment, the brand unveiled a new editorial campaign titled ENHYPEN SUNOO’s Summer Record. Structured like a visual playlist, the four-track series captures relaxed summer moods, retro styling, and everyday comfort through SUNOO’s signature charm.
A Summer Playlist in Four Tracks
Track 01 – Laid-back Denim, Sky Blue Tones
The first look opens the collection with a soft palette and breezy textures. SUNOO relaxes outdoors in a sky-blue Rider Detail Half-Sleeve Denim Shirt, worn over a white tank and styled with Brushed Wide-Leg Denim Pants. The vibe is easy and effortless, grounded in classic denim-on-denim with subtle modern touches.
Track 02 – Pops of Lime, Ice Cream Cool
A playful shift in tone, the second look features SUNOO in a Lime Green Graphic Tee and Ash-Wash Denim Shorts, styled with black derby shoes and ice pops as props. The look channels the energy of summer holidays: sweet, nostalgic, and a little cheeky.
Track 03 – Gingham Days and Bike Rides
The third look blends classic preppy layers with boyish charm. SUNOO rides a bike and walks through shaded corridors in a Check Half-Sleeve Shirt, layered over a Graphic Tee and Corduroy Shorts in Beige. The result is a youthful twist on campus styling that feels both active and relaxed.
Track 04 – Retro Graphics and Crisp Whites
The final look closes the series with bold contrast. A dark Graphic Tee in charcoal is paired with ivory Semi-Wide Denim Pants, adding polish without losing personality. Red or white sneakers complete the outfit for a modern update on vintage classics.
Connecting K-Fashion to Southeast Asia
8 Seconds has partnered with Suyen Corporation, one of the Philippines’ largest retail groups, to enter the local market. Founded in 1987, Suyen operates around 1,600 stores across fashion, beauty, and lifestyle sectors, offering strong infrastructure for growth.
The SM Mall of Asia store marks the brand’s first international location. Two more stores are on the way — a second location opening later this month at Uptown Mall in Bonifacio Global City and a third coming to Robinsons Manila this October.
Bryan Lim, Vice President of Suyen Corporation, shared, “With nearly half of the Philippine population being part of the younger generation, we believe 8 Seconds has strong potential. As a true Seoul-based fashion brand, it will resonate deeply with Southeast Asia’s Gen Z consumers.”
A Campaign Made to Connect
SUNOO brings a personal and cultural connection to the brand’s regional goals. ENHYPEN is immensely popular across Southeast Asia, with five of the group’s albums topping the iTunes chart in the Philippines since 2023. His presence strengthens the emotional appeal of 8 Seconds’ expansion, especially with younger audiences looking for fashion that blends comfort and identity.
Heejin Koh, Vice President and Head of the 8 Seconds Business Division at Samsung C&T, noted, “In the heart of Manila, 8 Seconds is beginning a new story. We’re excited to share our fashion, culture, and lifestyle with the vibrant young people of the Philippines, and SUNOO is the perfect person to help tell that story.”
Want to dress like SUNOO this summer? His Summer Record looks are now available to browse online and in-store at 8 Seconds.
