- Global designer brand Juun.J revealed its Spring Summer 2026 collection at Paris Fashion Week, captivating the fashion world with its ‘BOY-ISH’ theme.
- Held at Palais de Tokyo, the show highlighted Juun.J’s signature play on contrast by merging classic suiting with denim, fluid silhouettes with structured tailoring, and gender boundaries with ease.
The global fashion scene turned its gaze once again to Paris as Juun.J, a designer brand under Samsung C&T’s Fashion Group, unveiled its highly anticipated Spring Summer 2026 (26SS) collection.
Held at the contemporary art museum Palais de Tokyo on June 27, the show marked Juun.J’s latest appearance at Paris Fashion Week. Since debuting in 2007, Juun.J has built a reputation as Korea’s leading designer brand, celebrated for reinterpreting classic tailoring through bold, modern perspectives.
Reimagining Gender Codes
The theme for the 26SS collection, ‘BOY-ISH,’ reflects designer Jung Wook-jun’s belief that the most captivating fashion often emerges when traditional boundaries are blurred. By reimagining the way garments traditionally associated with masculinity or femininity are worn, Juun.J explores the beauty of contrast and the freedom of self-expression.
At the heart of the collection is Juun.J’s signature aesthetic of dramatic and beautiful contrast. Classic suiting fabrics meet raw denim, structured tailoring merges with oversized silhouettes, and the lines between masculine and feminine dissolve on the runway.
The material palette features a mix of wool, denim, leather, and cotton. Navy serves as the foundation for the collection’s color story, accompanied by black, red-brown, khaki, and royal blue accents.
A Runway of Contrasts
Set against the striking minimalism of Palais de Tokyo, the show offered the perfect backdrop for Juun.J’s latest vision. The all-white runway amplified the dramatic contrasts that define the brand, with 39 bold looks for both men and women unveiling a play of proportions, textures, and unexpected pairings.
The collection drew an international crowd of over 500 industry insiders, media, buyers, celebrities, and influencers, all gathered to witness Juun.J’s continued evolution. From sharp tailoring to oversized silhouettes and the effortless blending of masculine and feminine, every detail reaffirmed the brand’s place at the forefront of global fashion.
Redefining Boundaries, One Look at a Time
The 26SS collection invites a new conversation about fashion’s rules. Inspired by the playful rebellion of youth and the beauty found in unconventional combinations, Juun.J continues to challenge expectations and rewrite the codes of classic style.
For a closer look, the full runway show filmed at Palais de Tokyo is featured below, offering an immersive view of every bold silhouette and striking detail. Additional highlights and exclusive content are available through Juun.J’s official Instagram and YouTube channels.
