RAPIDO GOLF Opens Flagship Store in Shanghai’s Historic Shangxianfang

RAPIDO GOLF will open a flagship store in Shangxianfang, a historic architectural complex near Shanghai’s Xintiandi, on October 23
The store pairs the site’s century-old Shikumen architecture with the brand’s luxury hybrid city golfwear, designed for life on and off the course

RAPIDO GOLF’s Shanghai flagship store in Shangxianfang, a historic Shikumen complex on Huaihai Middle Road

Samsung C&T Fashion Group’s Golf lifestyle brand RAPIDO GOLF will open its flagship store on October 23 at Shangxianfang, a historic architectural complex near Shanghai’s Xintiandi. Located at 368 Huaihai Middle Road, the store brings the brand to a prominent commercial district where Shanghai’s traditional character meets global trends.

Built in the 1920s, Shangxianfang is a representative example of Shikumen architecture. It has been designated a Shanghai Outstanding Historical Building and a protected cultural relic. In this historic setting, RAPIDO GOLF will introduce its approach to golfwear that moves between the course and everyday life.

RAPIDO GOLF’s Shanghai flagship store sits within Shangxianfang’s historic red-brick Shikumen architecture

The RAPIDO GOLF entrance blends contemporary retail design with Shangxianfang’s historic stonework and brick façade

Golfwear for the City and the Fairway

Under the slogan “Above the City, Beyond the Fairway,” RAPIDO GOLF offers luxury hybrid city tech golfwear that combines functionality with refined silhouettes. The brand presents a balanced lifestyle for both the pace of urban life and movement on the golf course.

“Opening a flagship store that reflects our brand identity in Shangxianfang, where Shanghai’s history and modern sensibility meet, is especially meaningful,” a RAPIDO GOLF representative said. “We aim to develop the store into a cultural hub where customers can experience RAPIDO GOLF’s urban, refined tech golf style in a 100-year-old setting.”

A sculptural display of golf-ball forms creates a focal point inside the RAPIDO GOLF flagship store

RAPIDO GOLF apparel and accessories are displayed beneath the historic brick archway inside Shangxianfang

A RAPIDO GOLF shoe is displayed on a miniature putting-green stand beneath the brand’s interior signage

A Golf Lifestyle Brand for the Course and the City

RAPIDO GOLF began as the golf line of RAPIDO, an urban premium fashion sports brand introduced to China by Samsung Fashion in 1998. It opened its first standalone store in August 2023. By combining contemporary style and functionality, the brand has established itself as a golf lifestyle label for both the course and the city.

Located at 368 Huaihai Middle Road in Shanghai’s Huangpu District (上海市黄浦区淮海中路368号尚贤坊), the RAPIDO GOLF Shanghai Flagship Store welcomes customers daily from 10 a.m. to 10 p.m.