KO

Irene Kim

K-Fashion Trends: A Snapshot of Korean High Streets

Fashion / By

Keeping track of all the trends in this fast-paced world can be dizzying at times, especially in the fashion industry where change is the only constant. For the South Korean fashion industry, 2017 brought novel challenges and opportunities, as new cultures, values and technologies emerge. To help brands and retailers succeed in the market, Samsung …

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From Fashion Plates to KOLs: The Changing Face of Fashion Advertising

Fashion / By

From large billboards in city centers to vibrant photographs in magazines, fashion advertisements are as diverse as the clothing styles on the market today. With hundreds of brands for consumers to choose from, it’s unsurprising that fashion labels spend $500 billion per year on promotions in a bid to catch the eyes of fashionistas. How …

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