{"id":10508,"date":"2018-10-05T16:16:58","date_gmt":"2018-10-05T07:16:58","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=10508"},"modified":"2023-02-24T18:55:47","modified_gmt":"2023-02-24T09:55:47","slug":"samsung-ct-makes-brand-finances-top-10-korean-brands-list","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/corporate-sustainability\/2018-10-samsung-ct-makes-brand-finances-top-10-korean-brands-list\/","title":{"rendered":"Samsung C&#038;T Makes Brand Finance\u2019s Top 10 Korean Brands List"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10508\" class=\"elementor elementor-10508\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63469ea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63469ea0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-194baf83\" data-id=\"194baf83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee90c4f elementor-widget elementor-widget-text-editor\" data-id=\"ee90c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Samsung C&amp;T has ranked among Brand Finance\u2019s top 10 most valuable Korean brands list, rising five spots from 2017 and achieving an estimated brand value of approximately $3.98 billion.<\/p><p>Samsung C&amp;T was ranked among more than 3,500 brands studied on their strength, risk and potential by the U.K based consultancy. \u00a0Being among the top signifies a strong overall\u00a0<em>*brand value<\/em>. As the only trade, construction, fashion and resort conglomerate among Korea\u2019s top 10 brands, Samsung C&amp;T is a unique addition to the 2018 list.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f4dab1 elementor-widget elementor-widget-heading\" data-id=\"9f4dab1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Samsung C&T Brand Value in Perspective<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a5035 elementor-widget elementor-widget-text-editor\" data-id=\"77a5035\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Samsung C&amp;T also achieved a Brand Strength Index (BSI) score of 79.3 earning it the #7 spot in Korea and an AA+ rating for its brand value. Brand strength is a separate score from brand value and is a measurement of the efficacy of a brand\u2019s performance on intangible measures compared to competitors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-897e412 elementor-widget elementor-widget-image\" data-id=\"897e412\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwNjAsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMThcLzEwXC8xMDA0X2JyYW5kZmluYW5jZTItMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"818\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance2-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-34060\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance2-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance2-1-282x300.jpg 282w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ce30c elementor-widget elementor-widget-text-editor\" data-id=\"f5ce30c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Samsung C&amp;T\u2019s total brand value was estimated at $3.98 billion, up 34% from 2017. A diverse profile of innovative construction products, a global trade presence, and a strong fashion line have helped ensure that the Samsung C&amp;T brand is highly regarded. The company shares the list with Samsung Electronics, which earned the #1 spot in Korea with an AAA+ rating and an estimated value of $77.9 billion.<\/p><p>\u201cSamsung has become a global byword for high-quality products,\u201d said David Haigh, CEO of Brand Finance. \u201cDomestically, it has no equal. Internationally, it is the only non-American brand amongst the five most valuable brands in the world, and it has an opportunity to leverage its brand strength in manufacturing to other segments of the global value chain.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5073c62 elementor-widget elementor-widget-heading\" data-id=\"5073c62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Samsung C&T at a Glance<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ca972 elementor-widget elementor-widget-text-editor\" data-id=\"e8ca972\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Samsung C&amp;T Corporation has a storied history since its founding in 1938. Designated as Korea\u2019s first general trading company in 1975, it has since extended into a variety of global businesses with offices in over 50 countries. In 2015, Samsung C&amp;T merged with Cheil Industries, a fashion and resort company, which made Samsung C&amp;T an integrated lifestyle brand.<\/p><p>Samsung C&amp;T is now seen as a global business partner and lifestyle innovator through its four main groups: Engineering &amp; Construction, Trading &amp; Investment, Fashion, and Resort. Together these groups provide a synergy that crosses various industries, reinforcing the overall brand vision.<\/p><p>In addition to earning recognition for their brand value, Samsung C&amp;T landed a spot on the\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/samsung-ct-makes-2018-fortune-global-500-list-two-consecutive-years\/\">2018 Fortune Global 500<\/a>\u00a0earlier this year with $25.9 billion in annual revenues. Currently the company boasts $43.4 Billion in assets and 9,422 employees across its global network. Check out the infographic below to learn more about the Samsung C&amp;T brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7320be4 elementor-widget elementor-widget-image\" data-id=\"7320be4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance3-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Samsung C&amp;T At A Glance\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwNjEsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMThcLzEwXC8xMDA0X2JyYW5kZmluYW5jZTMtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1504\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance3-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-34061\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance3-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance3-1-153x300.jpg 153w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance3-1-523x1024.jpg 523w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance3-1-784x1536.jpg 784w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234297 elementor-widget elementor-widget-text-editor\" data-id=\"2234297\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>*<\/em><em> Calculating Brand Value<\/em><\/p><p>According to the report, brand value is defined as the value of the trademark and associated marketing intellectual property within the branded business.\u00a0The BSI score feeds into the brand value calculation, which then, which assigns a rating from AAA+ to D, similar to a credit rating.<\/p><p>These ratings help managers understand a brand\u2019s potential for future success. The report notes a link between strong brands and stock market performance, with highly branded companies leading to returns almost double that of the average for the S&amp;P 500.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ed380 elementor-widget elementor-widget-image\" data-id=\"57ed380\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzQwNjIsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMThcLzEwXC8xMDA0X2JyYW5kZmluYW5jZTEtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"818\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-34062\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance1-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2018\/10\/1004_brandfinance1-1-282x300.jpg 282w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Samsung C&amp;T has ranked among Brand Finance\u2019s top 10 most valuable Korean brands list, rising five spots from 2017 and achieving an estimated brand value of approximately $3.98 billion. Samsung C&amp;T was ranked among more than 3,500 brands studied on their strength, risk and potential by the U.K based consultancy. \u00a0Being among the top signifies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[667,706,707,708,709,710,711,712,713,714,715,716,717,718,719,720,721,722,90,723,103,724,725,726,727,728,729,730,731],"class_list":["post-10508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-sustainability","tag-2018-korean-brands","tag-brand-finance","tag-brand-image","tag-brand-strength","tag-brand-strength-index","tag-brand-value","tag-brand-vision","tag-brands-rankings","tag-cheil-industries","tag-company-merge","tag-fortune-global-500","tag-fortune-samsung","tag-global-brands-rankings","tag-global-network","tag-global-value-chain","tag-how-to-calculate-brand-value","tag-reinforcing-brand-value","tag-samsung","tag-samsung-ct","tag-samsung-ct-corporation","tag-samsung-ct-newsroom","tag-samsung-electronics","tag-samsung-merge","tag-samsung-news","tag-samsung-newsroom","tag-top-10-korean-brands","tag-top-10-strongest-brands-in-korea","tag-top-global-brands","tag-top-korean-brands-in-2018"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung C&amp;T Makes Brand Finance\u2019s Top 10 Korean Brands List - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/corporate-sustainability\/2018-10-samsung-ct-makes-brand-finances-top-10-korean-brands-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung C&amp;T Makes Brand Finance\u2019s Top 10 Korean Brands List - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Samsung C&amp;T has ranked among Brand Finance\u2019s top 10 most valuable Korean brands list, rising five spots from 2017 and achieving an estimated brand value of approximately $3.98 billion. 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