{"id":12767,"date":"2019-05-17T10:41:21","date_gmt":"2019-05-17T01:41:21","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=12767"},"modified":"2023-02-20T14:32:49","modified_gmt":"2023-02-20T05:32:49","slug":"even-buildings-need-makeup-artist","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2019-05-even-buildings-need-makeup-artist\/","title":{"rendered":"Why even buildings need a makeup artist"},"content":{"rendered":"\t\t
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Color\u00a0is a power which directly influences the soul,\u201d Russian artist Wassily Kandinsky wrote. It should be little surprise, then, that building designers take color so seriously among their many aesthetic considerations. Standing out in a metropolis is a challenge for anyone \u2013 or anything.<\/p>

This is where Samsung C&T\u2019s Product Design manager Lee Mi-jin comes in. She first joined the company\u2019s Engineering & Construction Group in 2006 as a color expert. She had headed the Urban Environment Team for Korea Color Research Institute before that. Now she is responsible for designing the exteriors of Raemian apartment buildings \u2013 Raemian being Samsung C&T\u2019s premium apartment brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lee Mi-jin, product design manager for Samsung C&T<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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All the world\u2019s a stage\u2026 or canvas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lee\u2019s canvas is South Korea\u2019s capital, Seoul, which offers a post-Korean War cityscape in which skyscrapers have only relatively recently been competing for bragging rights. This contest arguably expresses itself most clearly along the Han River, which intersects modern Seoul in every sense. Even the iconic Gangnam district owes its name to its location \u2013 being \u201cnam,\u201d or south, of the \u201cgang,\u201d or river.<\/p>

For apartments next to the Han, Lee concedes that \u201csettling on the right shades of blue was particularly tough.\u201d Raemian first adopted \u201cocean blue\u201d as a color scheme for its Mapo Yonggang, Sangsu 1 and 2, and Hyeonseok buildings.<\/p>

\u201cBecause these complexes are located along the river and highly visible, we needed something that could make the buildings stand out,\u201d Lee says, as she also came up with a sidewall design, or Raemian Luxury Tag. \u201cI am particularly fond of these projects because they took a lot of hard work, and I am proud of the fact that even to this day these complexes stand out when one looks upon the row of apartment buildings along the northern side of the Han River.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Courage to choose the perfect color<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lee\u2019s designs might seem a little more practical than the abstract world of Kandinsky, but their views on color are not so far apart.<\/p>

\u201cColors play aesthetic, functional, and even psychological roles in our lives, and it\u2019s the job of colorists like me to figure out how to best manipulate those roles,\u201d she explains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Raemian Seokgwan 1 in the Songbuk district of northeastern Seoul was the first Raemian complex to wear chic brown.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Seokgwan 1 project is another strong example of color playing an important role in Lee\u2019s work, as it was the first Raemian complex to be painted \u201cchic brown.\u201d<\/p>

\u201cWe conducted multiple tests on the buildings to find the perfect shade of brown,\u201d she says. \u201cWhen it comes to color schemes, it\u2019s not possible to find one that makes everyone happy. So, committing to a color scheme for an apartment complex takes a lot of courage.\u201d<\/p>

Her choice of brown stuck, and is now part of a unique set of paint codes with a major paint manufacturer. While she insists \u201cevery project is special and unique,\u201d Lee admits Seokgwan 1 is particularly memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Shades of gray<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It becomes clear in the world of colorists that shades and tones can be transformative, so that even \u201cthe same group of colors can express entirely different emotions,\u201d as Lee puts it.<\/p>

Gray, for example, was associated with calm and relaxing preferences in the past. But gray is also part of a movement toward extravagance and individuality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Raemian Luxury Tag can be seen in use at Raemian Mapo Yonggang in the Mapo district of western Seoul.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cThe latest trend in apartment color schemes is invoking a sense of exclusivity by combining dark shades of gray with low-saturation colors for high contrast,\u201d Lee says. \u201cIn this current environment, making an apartment complex stand out in terms of its color scheme probably means going back to shades of gray.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The outsider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lee\u2019s exterior design transcends color, however. She says her focus is on \u201ceverything the resident sees once they step out of their apartment unit.\u201d<\/p>

That includes structures, sculptures, gardens, complex entrances, common areas, pilotis, underground parking, signage, and so on.<\/p>

\u201cI describe myself as a makeup artist for buildings,\u201d she explains. \u201cAs such, my job is to make buildings look their best by accentuating certain features while making other features less prominent.\u201d<\/p>

And, of course, the paintbrush is still a vital tool in that regard. Lee says her \u201cnext great challenge will be to find a unique color scheme to symbolize the brand,\u201d while retaining Raemian\u2019s reputation for shades that are \u201csomehow a little bit more elegant and a little bit more graceful.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Color\u00a0is a power which directly influences the soul,\u201d Russian artist Wassily Kandinsky wrote. It should be little surprise, then, that building designers take color so seriously among their many aesthetic considerations. Standing out in a metropolis is a challenge for anyone \u2013 or anything. This is where Samsung C&T\u2019s Product Design manager Lee Mi-jin comes […]<\/p>\n","protected":false},"author":1,"featured_media":12820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-12767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engineering-construction"],"acf":[],"yoast_head":"\nWhy even buildings need a makeup artist - Samsung C&T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2019-05-even-buildings-need-makeup-artist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why even buildings need a makeup artist - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Color\u00a0is a power which directly influences the soul,\u201d Russian artist Wassily Kandinsky wrote. It should be little surprise, then, that building designers take color so seriously among their many aesthetic considerations. Standing out in a metropolis is a challenge for anyone \u2013 or anything. 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