{"id":13829,"date":"2019-08-09T17:39:08","date_gmt":"2019-08-09T08:39:08","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=13829"},"modified":"2023-02-16T19:43:28","modified_gmt":"2023-02-16T10:43:28","slug":"beanpole-sports-start-little-challenge-omc","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-08-beanpole-sports-start-little-challenge-omc\/","title":{"rendered":"Beanpole Sports to start Little Challenge with OMC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13829\" class=\"elementor elementor-13829\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-566e6280 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"566e6280\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55454aca\" data-id=\"55454aca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e5b25 elementor-widget elementor-widget-text-editor\" data-id=\"30e5b25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Beanpole Sports has started a promotional campaign called Little Challenge with nonprofit cycling organization One Mile Closer (OMC).<\/p><p>On Aug. 8, Samsung C&amp;T\u2019s Fashion division said it will conduct the Little Challenge campaign with Beanpole Sports to sincerely convey the value of the organization\u2019s spirit of sports and sustainability after signing a partnership with OMC.<\/p><p>Last May, Samsung C&amp;T\u2019s Fashion division signed a partnership with the nonprofit campaign group OMC at Samsung C&amp;T\u2019s Fashion division headquarters in Seoul to strengthen its business following the growth of the sports market.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19138e elementor-widget elementor-widget-image\" data-id=\"e19138e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2019\/08\/OMC_1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYyMjgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTlcLzA4XC9PTUNfMS0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"672\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/08\/OMC_1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36228\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/08\/OMC_1-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/08\/OMC_1-1-300x262.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Models Ong Seong Wu and Jeon Somi pose with a bicycle while wearing promotional OMC shirts.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627a30a elementor-widget elementor-widget-text-editor\" data-id=\"627a30a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beanpole Sports supports OMC, which celebrated its 10th anniversary this year, and has released a donation T-shirt using OMC\u2019s logo, a stylized version of the organization\u2019s abbreviation, which reflects the philosophy of James Hooper, OMC\u2019s founder and a lifelong adventurer. It is also going to support OMC\u2019s cycling activities via larger donations like letting more people know about Little Challenge through donations and encouraging them to participate in it.<\/p><p>The donation T-shirt will be sold at from Aug. 9 to 15 through SSF Shop (www.ssfshop.com), the integrated online mall of Samsung C&amp;T&#8217;s Fashion division, and will also be available to purchase at all the stores of Beanpole Sports nationwide from the 16th. The donation T-shirt was released only in white and costs 30,000 KRW.<\/p><p>In addition, Beanpole Sports is going to encourage the participation of young people seek conscious consumption via its brand models Ong Seong Wu and Jeon Somi. Also, it is going to present photo cards with Polaroid pictures in them to the customers who buy the donation T-shirts as well as handing out handwritten letters from the two models by lottery.<\/p><p>Beanpole Sports plans to give all of the profits gained from selling the donation T-shirts to the Henry van Straubenzee Foundation, which supports a Nalango school in Uganda, and SOS Children&#8217;s Villages, which provides a nurturing environment for children who are not protected by their families.<\/p><p>Together with this, Beanpole Sports has prepared the Little Challenge direct participation program for consumers. To convey the meaning of this campaign supporting children&#8217;s education, it lets consumers participate in the campaign by posting specific photos on SNS. They can post pictures of them selves in a \u201ctransparent chair pose\u201d or telling other people about the release of the Beanpole Sports\u2019 donation T-shirts.<\/p><p>Also starting Sept. 29 and lasting a week, Beanpole Sports and OMC are going to hold the OMC 2019 Korea 5 Mountains event, which is the highlight of the campaign. It is a cycling trek that will start at Paldang Station and return to Seoul via Hoengseong-gun, Mangsang, Inje and Daeseong-ri. The participants are expected to gain a sense of achievement as well as practice the joy of sharing while cycling about 900km for a week and living together in tents.<\/p><p>Kang Hong-joon, the head of the sports business, said, \u201cBeanpole Sports and OMC prepared this campaign to sincerely convey the value of sports spirit and sustainability,\u201d and went on to say, \u201cWe will do our best to make it a multilateral donation relay with donations through product sales, SNS and cycling.\u201d<\/p><p>OMC was founded after the death of Rob Gauntlett, a young adventurer, and began in 2009 as a fundraising program for a 1,000 mile (about 1,600 km) cycling trek by James Hooper and Rob Gauntlett\u2019s friends and family to respect his spirit of adventure, challenge and volunteerism. OMC means \u201cgetting closer to the goal by one mile\u201d and it reminds everyone that they can eventually reach the goal if they consistently prepare and don\u2019t give up.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Beanpole Sports has started a promotional campaign called Little Challenge with nonprofit cycling organization One Mile Closer (OMC). On Aug. 8, Samsung C&amp;T\u2019s Fashion division said it will conduct the Little Challenge campaign with Beanpole Sports to sincerely convey the value of the organization\u2019s spirit of sports and sustainability after signing a partnership with OMC. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-13829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beanpole Sports to start Little Challenge with OMC - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-08-beanpole-sports-start-little-challenge-omc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beanpole Sports to start Little Challenge with OMC - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Beanpole Sports has started a promotional campaign called Little Challenge with nonprofit cycling organization One Mile Closer (OMC). On Aug. 8, Samsung C&amp;T\u2019s Fashion division said it will conduct the Little Challenge campaign with Beanpole Sports to sincerely convey the value of the organization\u2019s spirit of sports and sustainability after signing a partnership with OMC. 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