{"id":15194,"date":"2019-10-25T16:04:33","date_gmt":"2019-10-25T07:04:33","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=15194"},"modified":"2023-02-26T16:13:51","modified_gmt":"2023-02-26T07:13:51","slug":"top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/","title":{"rendered":"Top traditional casual brand Beanpole rewrites itself based on Korean heritage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15194\" class=\"elementor elementor-15194\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ca8612a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ca8612a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bc9b176\" data-id=\"7bc9b176\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef62763 elementor-widget elementor-widget-text-editor\" data-id=\"ef62763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Korea\u2019s top traditional casual brand, Beanpole, has marked 30 years since its launch by undergoing a major renewal. The label\u2019s new identity features Korean retro and street-inspired apparel as well as other classic looks.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e55747 elementor-widget elementor-widget-image\" data-id=\"5e55747\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2019\/10\/Jung-Ku-ho-and-Park-Nam-young-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYxNDcsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTlcLzEwXC9KdW5nLUt1LWhvLWFuZC1QYXJrLU5hbS15b3VuZy0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Jung-Ku-ho-and-Park-Nam-young-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36147\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Jung-Ku-ho-and-Park-Nam-young-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Jung-Ku-ho-and-Park-Nam-young-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Jung Ku-ho (left), creative director of the Beanpole division, and Park Nam-young (right), division leader of Beanpole, introduce the brand\u2019s renewal.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287c748 elementor-widget elementor-widget-text-editor\" data-id=\"287c748\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Samsung C&amp;T Fashion Group brand\u2019s reboot included working with Jung Ku-ho, creative director of the Beanpole division. The renowned designer wanted to make something that tells Korea\u2019s story and moves beyond British and American influences.<\/p><p>\u201cI participated in this Rewrite project with the purpose of creating a Korean representative national brand based on Korea\u2019s heritage such as the emotions, culture, and philosophy that only Koreans own,\u201d Jung told reporters while unveiling Beanpole\u2019s new clothing and accessories on Oct. 15. \u201cBased on the motto \u2018the most Korean is the most global,\u2019 while keeping Beanpole\u2019s brand identity, we stylishly contained Korea\u2019s culture and pride in not only the products but also the stores and service.\u201d<\/p><p>Marking its 30th anniversary, this rebranding means being reborn as a sustainable brand with a new image encompassing products, stores, and visuals, effective from the spring\/summer 2020 collection.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af43a04 elementor-widget elementor-widget-heading\" data-id=\"af43a04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Creating a classic Korean design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc88304 elementor-widget elementor-widget-text-editor\" data-id=\"cc88304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some of the most obvious signs of change can be found in the company\u2019s new logos. Beanpole has made a new Hangeul logo using its brand identity and distinctive design point. The distinctiveness comes from the Korean letters as they have a power and attraction that appeals to all generations based on the fact that they contain the root, culture and emotions of Koreans. Beanpole created an exclusive font, and also its unique check pattern by stylishly designing Hangeul consonants such as \u201c\u3142\u201d and \u201c\u314d\u201d and incorporating them into the pattern.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab11bb6 elementor-widget elementor-widget-image\" data-id=\"ab11bb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2019\/10\/beanpole-logo-text-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYxNDYsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTlcLzEwXC9iZWFucG9sZS1sb2dvLXRleHQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"140\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/beanpole-logo-text-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36146\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/beanpole-logo-text-1.jpg 920w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/beanpole-logo-text-1-300x55.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Korean letters, or Hangeul, phonetically spell out Beanpole, while the English version features a retro digital font.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15da724 elementor-widget elementor-widget-text-editor\" data-id=\"15da724\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beanpole\u2019s iconic penny-farthing logo has also been updated with a modern reinterpretation based on the philosophy of \u201ctwo wheels that make the world move.\u201d The original version features a man in top-hat and tails, but shoppers will also notice another option showing a more youthful man wearing a cap, as well as others depicting a woman, a boy, and a girl. The contemporary additions have lost the penny-farthing\u2019s spokes and present a more concise aesthetic and impression of sustainability, while there have been extra adjustments to the riders\u2019 physique, hairstyle, clothing and even angle of riding.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554567e elementor-widget elementor-widget-image\" data-id=\"554567e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2019\/10\/penny-farhing-logos-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYxNDgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTlcLzEwXC9wZW5ueS1mYXJoaW5nLWxvZ29zLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"212\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/penny-farhing-logos-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36148\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/penny-farhing-logos-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/penny-farhing-logos-1-300x83.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The penny-farthing is recognizable as Beanpole\u2019s classic logo, but there are several new additions (left to right): Heritage, Man, Woman, Boy, and Girl.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7935cd7 elementor-widget elementor-widget-heading\" data-id=\"7935cd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">890311 line for millennials<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57aa694 elementor-widget elementor-widget-image\" data-id=\"57aa694\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2019\/10\/photo2_beanpole_890311-940px-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYxNDksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTlcLzEwXC9waG90bzJfYmVhbnBvbGVfODkwMzExLTk0MHB4LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"510\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/photo2_beanpole_890311-940px-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36149\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/photo2_beanpole_890311-940px-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/photo2_beanpole_890311-940px-1-300x199.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Street-inspired and retro are some of the characteristics of Beanpole's global exclusive 890311 product line.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e7492 elementor-widget elementor-widget-text-editor\" data-id=\"24e7492\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beanpole is launching a special line of clothing titled \u201c890311\u201d inspired by the date of the brand\u2019s launch on March 11, 1989. This line aims to rev up communication with the online generations and to secure a position as a global brand. It uses a design that symbolizes Korea\u2019s representative flower, the plum blossom, and colors that show the atmosphere of the 1960s and 70s to create a retro mood. Inspired by bus, taxi, factory, and rugby sports uniforms, 890311 will release workwear and streetwear that have a contemporary design and practicality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4176bf elementor-widget elementor-widget-image\" data-id=\"b4176bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-890311-product-line-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYxNDUsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTlcLzEwXC9CZWFucG9sZS04OTAzMTEtcHJvZHVjdC1saW5lLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-890311-product-line-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36145\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-890311-product-line-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-890311-product-line-1-300x200.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Beanpole\u2019s 890311 product line and pop-up store designs reflect a retro mood.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb35b5 elementor-widget elementor-widget-heading\" data-id=\"9fb35b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A sustainable brand with eco-friendly products and various collaborations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388d08d elementor-widget elementor-widget-text-editor\" data-id=\"388d08d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As a sustainable brand, Beanpole will launch eco-friendly products and collaborations. It will launch down jackets and padded jackets made from waste plastic bottles and fishing nets in January 2020. These products are made from thread derived from bottles and nets that have gone through a cleaning and spinning process. They minimize pollution while being lightweight and offering good thermal qualities.<\/p><p>Beanpole will also continue developing lifestyle products such as stationery and scented candles using eco-friendly materials for conscious customers.<\/p><p>Additionally, the brand will launch collaborations with late photographer Han Young-soo, who is renowned for Asian and original work. Through the collaboration, T-shirts and pants have the beauty of blank space and a mature and stylish aesthetic design.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c050f elementor-widget elementor-widget-heading\" data-id=\"46c050f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New-look stores motivated by Korean heritage in 1960s and 70s<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8798d7d elementor-widget elementor-widget-text-editor\" data-id=\"8798d7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A further eye-catching feature of Beanpole\u2019s renewal is the design of its stores. The inspiration for the new design comes from the colors and shapes of Korean architecture from the 1960s and 70s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c407e elementor-widget elementor-widget-image\" data-id=\"c8c407e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-new-store-design-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYxNTAsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTlcLzEwXC9CZWFucG9sZS1uZXctc3RvcmUtZGVzaWduLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"770\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-new-store-design-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36150\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-new-store-design-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-new-store-design-1-150x150.jpg 150w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/Beanpole-new-store-design-1-300x300.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Beanpole\u2019s new store design is inspired by Korean architecture and houses in the 1960s and 70s.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb6e71 elementor-widget elementor-widget-text-editor\" data-id=\"1eb6e71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In particular, Beanpole shed light on the 1960s and 70s, when western culture became more familiar to Koreans, and showcased modern products and stores motivated by architecture and houses at that time as well as Hangeul designs to keep the emotions and cultures of Koreans and the legitimacy of Korea.<\/p><p>By modernizing 1960s and 70s architecture such as houses and apartment buildings, Beanpole redesigned its store layout including the floor, trees, ceiling, glass and lights.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abcbed5 elementor-widget elementor-widget-heading\" data-id=\"abcbed5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Korean identity, a global outlook<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031ac26 elementor-widget elementor-widget-text-editor\" data-id=\"031ac26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Just because Beanpole has reached back in time to rewrite its story from a local perspective does not mean its focus is only on the Korean market. Park Nam-young, division leader of Beanpole, emphasized, \u201cWe will expand communication with millennials and Generation Z as well as existing customers and provide new brand experiences while establishing the foundation for global business expansion based on Korean originality.\u201d<\/p><p>As the Executive Vice President of Samsung C&amp;T Fashion Group, Park Cheol-kyoo said, \u201cWe hope to instill life into the brand to make it last over the next decades.\u201d So, here\u2019s to another 30 years!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Korea\u2019s top traditional casual brand, Beanpole, has marked 30 years since its launch by undergoing a major renewal. The label\u2019s new identity features Korean retro and street-inspired apparel as well as other classic looks. Jung Ku-ho (left), creative director of the Beanpole division, and Park Nam-young (right), division leader of Beanpole, introduce the brand\u2019s renewal. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-15194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top traditional casual brand Beanpole rewrites itself based on Korean heritage - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top traditional casual brand Beanpole rewrites itself based on Korean heritage - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Korea\u2019s top traditional casual brand, Beanpole, has marked 30 years since its launch by undergoing a major renewal. 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[&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/\" \/>\n<meta property=\"og:site_name\" content=\"Samsung C&amp;T Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-25T07:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-26T07:13:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.samsungcnt.com\/en\/wp-content\/uploads\/sites\/3\/2019\/10\/beanpole-renewal-4-featured-image-1200x959-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"958\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/\"},\"author\":{\"name\":\"Samsung C&amp;T Global PR Manager\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\"},\"headline\":\"Top traditional casual brand Beanpole rewrites itself based on Korean heritage\",\"datePublished\":\"2019-10-25T07:04:33+00:00\",\"dateModified\":\"2023-02-26T07:13:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/\"},\"wordCount\":940,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2019\/10\/beanpole-renewal-4-featured-image-1200x959-1.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2019-10-top-traditional-casual-brand-beanpole-rewrites-itself-based-on-korean-heritage\/\",\"name\":\"Top traditional casual brand Beanpole rewrites itself based on Korean heritage - 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