{"id":15652,"date":"2019-12-13T15:20:39","date_gmt":"2019-12-13T06:20:39","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=15652"},"modified":"2023-02-16T17:37:34","modified_gmt":"2023-02-16T08:37:34","slug":"everland-rides-web-drama-wave","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/resort\/2019-12-everland-rides-web-drama-wave\/","title":{"rendered":"Everland rides the web drama wave"},"content":{"rendered":"\t\t
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It\u2019s never been easier to grab a smartphone, shoot your own video, and publish it online. YouTube alone had more than\u00a023 million channels<\/a>\u00a0as of last year, with people uploading videos every second of every day.<\/p>

Out of this huge collection of Internet offerings, a particularly interesting genre has been blossoming in Korea: the \u201cweb drama.\u201d<\/p>

Building on K-drama\u2019s\u00a0vast global popularity<\/a>, web dramas are a great example of the \u201dsnack culture\u201d that seems to have grown alongside the Internet. The idea is that people \u2013 especially those in their teens to 20s \u2013 enjoy spending a few minutes wherever they are watching a short video intended to be viewed on a mobile device. And while the concept of a web series has been around since the mid-1990s, the term\u00a0web drama<\/a>\u00a0has only really taken off in the last five years.<\/p>

With web dramas strongly connecting with young people through the social media channels they\u2019re most familiar with, the genre seems here to stay. We\u2019re even seeing companies make their own web dramas \u2013 and what better backdrop than Everland or Caribbean Bay?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Love and friendship in summer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Samsung C&T Resort Group had never made a web drama before this year. But it had some great locations to choose from among the facilities it operates, and the company can now celebrate millions of views across various online platforms after releasing two series so far.<\/p>

The first of those two web dramas was filmed at Caribbean Bay, South Korea\u2019s biggest and most popular water park. \u201cThat Summer\u201d ran over six episodes released twice a week from late July on the group\u2019s official social media channels on\u00a0YouTube<\/a>,\u00a0Facebook<\/a>, and\u00a0Instagram<\/a>.<\/p>

Featuring cameo appearances by some of Caribbean Bay\u2019s actual lifeguards, \u201cThat Summer\u201d earned praise for its portrayal of love and friendship between young people. There were other themes, too, which were naturally associated with the water park setting \u2013 for example, safety and hygiene management. By showing how much lifeguards cared about the well-being of customers, the web drama also demonstrated some of Caribbean Bay\u2019s strengths.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThat Summer\u201d features youthful love and friendship between lifeguards at Caribbean Bay.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Welcome to Amazon and beyond?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Following the success of \u201cThat Summer,\u201d Samsung C&T Resort Group turned its attention to South Korea\u2019s number one theme park, Everland, which is right next to Caribbean Bay in Gyeonggi Province.<\/p>

The result was another hugely popular web drama, \u201cWelcome to Amazon.\u201d Released twice a week throughout November, this eight-episode follow-up series was based on the real experience of an employee working on the Amazon Express attraction, which is particularly famous for its staff\u2019s entertaining dance moves and the way they give out instructions. It shows her journey from timid employee to outgoing performer \u2013 as Everland\u2019s staff are\u00a0trained to become entertainers<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Clearly, \u201cThat Summer\u201d and \u201cWelcome to Amazon\u201d made a connection with online viewers. The two series show how authentic web dramas based on real staff situations can be a great way for places like Everland and Caribbean Bay to reach members of the public who may be put off by traditional advertising.<\/p>

So, what next? Samsung C&T Resort Group says it plans to further strengthen the production of its various social media content. For now, it\u2019s a case of watch this space!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

It\u2019s never been easier to grab a smartphone, shoot your own video, and publish it online. YouTube alone had more than\u00a023 million channels\u00a0as of last year, with people uploading videos every second of every day. Out of this huge collection of Internet offerings, a particularly interesting genre has been blossoming in Korea: the \u201cweb drama.\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":15727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-15652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resort"],"acf":[],"yoast_head":"\nEverland rides the web drama wave - Samsung C&T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/resort\/2019-12-everland-rides-web-drama-wave\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everland rides the web drama wave - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"It\u2019s never been easier to grab a smartphone, shoot your own video, and publish it online. 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