{"id":16140,"date":"2020-01-22T15:48:14","date_gmt":"2020-01-22T06:48:14","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=16140"},"modified":"2023-02-16T18:28:44","modified_gmt":"2023-02-16T09:28:44","slug":"juun-j-breaks-leather-stereotype-homage-atomage","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2020-01-juun-j-breaks-leather-stereotype-homage-atomage\/","title":{"rendered":"Juun.J breaks the leather stereotype with an homage to ATOMAGE"},"content":{"rendered":"\t\t
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Whatever image you have of leather in fashion, it may be time for a rethink based on Korean brand Juun.J\u2019s recent Paris showcase. A few months after its\u00a0last stop<\/a>\u00a0in the French capital, the Samsung C&T Fashion Group label was back dazzling the Ecole de Medecine on Dec. 17 with a leather-inspired collection for Fall\/Winter 2020.<\/p>

The leather theme in Juun.J\u2019s latest collection is indicated by its \u201cATOMAGE\u201d concept \u2013 a reference to John Sutcliffe\u2019s 1970s British magazine AtomAge, which played a pioneering role in recognizing leather\u2019s place in fashion.<\/p>

In typical Juun.J style, its F\/W 2020 lineup reinterprets the past by cutting 1980s items and silhouettes in a new way. Its wide range of clothing and accessories includes leather-based coats, pants, and skirts. The brand\u2019s tailoring combines with leather to create a stylish material that breaks fashion stereotypes, as shown by the collection\u2019s new type of pleated skirt and innovative concept coat joining wool with leather.<\/p>

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In the prestigious surroundings of Paris\u2019 Ecole de Medecine, Juun.J\u2019s ATOMAGE collection presents leather in a new way.\n <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unique mix-match with jackets, shirts, and eco leather<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A new formal trend, rarely seen in Juun.J\u2019s recent collections, has received great attention since being unveiled in Paris. This style is based on shirts and ties, mixing them with various coats, jackets, skirts, and pants incorporating leather.<\/p>

Other highlights to mention from the Ecole de Medecine saw Juun.J\u2019s ever-changing Reinterpretation of Classic concept meet F\/W 2020 with a redesigned 1980s jacket boasting bold shoulderpads extending more than 1cm. The show\u2019s finale also drew gasps from the 400-member audience as 21 models walked in unison wearing leather hats and masks.<\/p>

Samsung C&T Fashion Group\u2019s Creative Director Jung Wook-jun stressed what he wanted to express with this collection. \u201cThe highlight is the silhouette and material,\u201d he said. \u201cThe silhouette emphasizes powerful shoulders through a thick shoulderpad, while expressing contrast between items by coordinating with skinny pants.\u201d<\/p>

Jung also insisted that much of the material used in the ATOMAGE concept is eco leather, under the philosophy that \u201cit is time for fashion to think about the environment.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bold shoulders are a big part of Juun.J\u2019s vision for F\/W 2020.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Collaborating to produce stylish earbuds and casual shoes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As much as earbuds are an increasingly common sight, Juun.J\u2019s added its own style to this trend by collaborating with Samsung Electronics and its Galaxy Buds. 13 of the Juun.J models walked the Paris catwalk with Galaxy Buds plugged in \u2013 and the brand\u2019s F\/W 2020 collection includes Galaxy Buds leather cases for both the necklace and clip types.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This formal mix-match style is complemented by Samsung Electronics\u2019 Galaxy Buds.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every season, Juun.J receives great attention and love from millennials due to its collaboration with other brands or designers. In addition to the Galaxy Buds, its latest collection features a new shoe infusing global brand Reebok with Juun.J\u2019s design. The resulting new Pump Court shoes are seen as discovering a calm and impressive look by combining Juun.J\u2019s sensibility of pursuing minimal and refined beauty with the footwear\u2019s colorful style.<\/p>

Scheduled to be released in the second half of this year, these Pump Court shoes will come in four colors \u2013 adding green to the season\u2019s black, gray and white. There will be hats and socks in addition to the shoes, which will be available in more than 100 Reebok stores around the world. Rumor has it that Reebok has asked Juun.J to expand the collaboration to other clothing as well.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Juun.J\u2019s womenswear coming to Korean department stores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A further development to watch in 2020 will be the arrival of Juun.J\u2019s womenswear line at Korea\u2019s biggest department stores.<\/p>

Over the past year, the brand has garnered great popularity among women with its coats, jackets, and skirts \u2013 even while breaking the boundaries between men and women by presenting shirt-type skirts and dresses.<\/p>

Juun.J\u2019s womenswear line, which was officially launched in Spring\/Summer 2019, successfully debuted in the brand\u2019s Dosan flagship store over the past year and will be available at Seoul department stores starting this March.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Whatever image you have of leather in fashion, it may be time for a rethink based on Korean brand Juun.J\u2019s recent Paris showcase. A few months after its\u00a0last stop\u00a0in the French capital, the Samsung C&T Fashion Group label was back dazzling the Ecole de Medecine on Dec. 17 with a leather-inspired collection for Fall\/Winter 2020. […]<\/p>\n","protected":false},"author":1,"featured_media":16158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-16140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"\nJuun.J breaks the leather stereotype with an homage to ATOMAGE - Samsung C&T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2020-01-juun-j-breaks-leather-stereotype-homage-atomage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juun.J breaks the leather stereotype with an homage to ATOMAGE - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Whatever image you have of leather in fashion, it may be time for a rethink based on Korean brand Juun.J\u2019s recent Paris showcase. 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