{"id":1701,"date":"2016-08-03T17:18:42","date_gmt":"2016-08-03T08:18:42","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=1701"},"modified":"2023-02-25T19:15:42","modified_gmt":"2023-02-25T10:15:42","slug":"62-year-history-provides-edge-worldwide-k-fashion-expansion","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2016-08-62-year-history-provides-edge-worldwide-k-fashion-expansion\/","title":{"rendered":"62-year History Provides the Edge in Worldwide K-Fashion Expansion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1701\" class=\"elementor elementor-1701\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb57024 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb57024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78e3cd9f\" data-id=\"78e3cd9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9ae82a elementor-widget elementor-widget-text-editor\" data-id=\"e9ae82a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Shoppers in Asia, the United States and Europe are now starting to turn to Korean brands for their fashion needs. &#8220;Right now, the biggest draw in fashion is a \u2018Made in Korea&#8217; label,&#8221; says Hee Jin Park, an apparel sector analyst at Shinhan Investment Corporation.<\/p><p>One of the biggest players in what is now an international movement is Samsung C&amp;T Fashion Group. The group\u2019s unique and varied 62-year-long history has helped it become a prime mover in K-fashion. Here is a look at how times have changed for the company.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe2bddc elementor-widget elementor-widget-heading\" data-id=\"fe2bddc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1950s-1960s: Beginnings<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbfb70 elementor-widget elementor-widget-image\" data-id=\"4cbfb70\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_v1_0802-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzkyODIsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA4XC9DVF92MV8wODAyLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"441\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_v1_0802-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-39282\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_v1_0802-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_v1_0802-1-300x172.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_v1_0802-1-1024x588.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7491b1b elementor-widget elementor-widget-text-editor\" data-id=\"7491b1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The company begins life in 1954 as a textiles venture called Cheil Wool Textile Company, based in the southern city of Daegu. Woolen products are a specialty \u2013 and the company quickly starts building an international network. In 1956, it launches its first worsted yarn brand, Jangmisa 505, supplying clothes-makers in Hong Kong.<\/p>\n<p>By the mid-Sixties, the company has become Korea\u2019s first to receive the woolmark, Australian Wool Innovation Limited-approval that guarantees products are made from 100% wool.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda61f2 elementor-widget elementor-widget-heading\" data-id=\"bda61f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1970s: Transformation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467cbdb elementor-widget elementor-widget-image\" data-id=\"467cbdb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/08\/ready02-17.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzkyODMsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA4XC9yZWFkeTAyLTE3LmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready02-17.jpg\" class=\"attachment-medium_large size-medium_large wp-image-39283\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready02-17.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready02-17-300x200.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready02-17-1024x681.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f81a69 elementor-widget elementor-widget-text-editor\" data-id=\"5f81a69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Using its considerable textiles experience, the company begins its transformation into a fashion house with La Beaute, its first women\u2019s fashion brand. A rapidly developing Korean retail market immediately takes note.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561495a elementor-widget elementor-widget-heading\" data-id=\"561495a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1980s-1990s: Domestic Expansion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b876e9 elementor-widget elementor-widget-image\" data-id=\"1b876e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/08\/1300x550_0802-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzkyODgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA4XC8xMzAweDU1MF8wODAyLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/1300x550_0802-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-39288\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/1300x550_0802-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/1300x550_0802-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/1300x550_0802-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d938cf5 elementor-widget elementor-widget-text-editor\" data-id=\"d938cf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now a recognizable name in Korean fashion, the company launches Beanpole, which will go on to become a flagship brand for Samsung C&amp;T, not only in-country, but also abroad. Beanpole will later collaborate with some of Korea\u2019s most notable pop icons, athletes and actors \u2013 such as Suzy of miss A, LPGA up-and-comer Seung Hyun Park and drama star Soo Hyun Kim.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c580df9 elementor-widget elementor-widget-image\" data-id=\"c580df9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/08\/ready04-14.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzkyODQsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA4XC9yZWFkeTA0LTE0LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"164\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready04-14.jpg\" class=\"attachment-medium_large size-medium_large wp-image-39284\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready04-14.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready04-14-300x64.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready04-14-1024x219.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625f39d elementor-widget elementor-widget-text-editor\" data-id=\"625f39d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the Nineties, the company begins activities in China, debuting its Rapido brand. Over the years to come, Samsung C&amp;T will go on to intensify its activities in the Middle Kingdom.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0401f3 elementor-widget elementor-widget-heading\" data-id=\"c0401f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2000s: Gaining Attention in the US and Europe            <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10d7f0 elementor-widget elementor-widget-image\" data-id=\"a10d7f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/08\/ready05-9.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzkyODUsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA4XC9yZWFkeTA1LTkuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready05-9.jpg\" class=\"attachment-medium_large size-medium_large wp-image-39285\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready05-9.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready05-9-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready05-9-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4408b elementor-widget elementor-widget-text-editor\" data-id=\"ef4408b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The company steps ups its operations in the Big Apple, one of the world\u2019s fashion capitals, launching the Beanpole Design Studio New York, which operates until 2012. Partnerships with some of the city\u2019s leading artists will follow, with people like\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=sPzmOgxvSq0\">Eric Holbreich<\/a>\u00a0and\u00a0<a href=\"https:\/\/vimeo.com\/147998413\">Cacho Falcon<\/a>\u00a0on board. In Europe, Beanpole signs an apparel deal with The Open championship as part of its\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/swing-summer-wear-green\/?ckattempt=1\">golfwear operations<\/a>, and also with the prestigious University of Oxford.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abf879 elementor-widget elementor-widget-heading\" data-id=\"5abf879\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2010s: On the Big Stage<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eced99 elementor-widget elementor-widget-image\" data-id=\"6eced99\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/08\/ready06-8.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzkyODYsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA4XC9yZWFkeTA2LTguanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready06-8.jpg\" class=\"attachment-medium_large size-medium_large wp-image-39286\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready06-8.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready06-8-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/ready06-8-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55068e5 elementor-widget elementor-widget-text-editor\" data-id=\"55068e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Beanpole designs the outfits that Team Korea athletes wear at the opening and closing ceremonies of the 2012 Olympics,\u00a0<a href=\"http:\/\/olympics.time.com\/2012\/07\/13\/olympic-uniforms-the-best-the-worst-and-the-just-plain-weird\/slide\/south-korea\/\">winning praise from\u00a0<em>Time<\/em><\/a>\u00a0magazine, which calls the suits \u201csome of the most sophisticated uniforms we\u2019ve seen.\u201d The brand unveils its designs for the 2016 Rio games, with Forbes recently naming the outfits as one of the\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/stephanrabimov\/2016\/05\/30\/fashioning-the-olympics-rio-top-six\/#659db8a51625\">top six most stylish uniforms<\/a>\u00a0at the games.<\/p><p>In 2015, the company signs a Memorandum of Understanding (MOU) with Chinese e-commerce giant Alibaba, with a view to setting up a platform for youth clothing brand 8 Seconds. Samsung C&amp;T says it aims to \u201cdevelop China into a second domestic market and significantly strengthen online business.\u201d<\/p><p>The company also\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/nonagon-k-pop-fashion-goes-global\/?ckattempt=1\">launches NONAGON<\/a>, a tie-in with K-pop talent agency YG Entertainment, with pop-up stores in Japan.<\/p><p>Another Samsung C&amp;T brand is designer menswear label Juun.J, which joins the Fashion Group in 2011. Juun. J\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/juun-j-samsung-ct-rise-menswear-summit\/\">is invited to appear as a guest designer at Pitti Uomo<\/a>\u00a0in 2016, arguably the biggest men\u2019s fashion platform in the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03334cf elementor-widget elementor-widget-image\" data-id=\"03334cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_globalpresence-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzkyODcsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA4XC9DVF9nbG9iYWxwcmVzZW5jZS0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_globalpresence-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-39287\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_globalpresence-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_globalpresence-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/08\/CT_globalpresence-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf3ba4 elementor-widget elementor-widget-text-editor\" data-id=\"ccf3ba4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The company currently has offices and outlets around the world. And what is more, it is now looking for new ways to bring Korean trends to a wider worldwide audience \u2013 one that is becoming increasingly curious about the country\u2019s cultural output. Recent examples include the 8 Seconds label, which in fall this year will launch offline operations in Shanghai to complement its existing online operations.<\/p><p>With a rich history of domestic and worldwide textiles and clothing experience behind it, Samsung C&amp;T has helped bring a new, intercontinental generation of shoppers a taste of exciting K-fashion \u2013 with plenty more to come!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Shoppers in Asia, the United States and Europe are now starting to turn to Korean brands for their fashion needs. &#8220;Right now, the biggest draw in fashion is a \u2018Made in Korea&#8217; label,&#8221; says Hee Jin Park, an apparel sector analyst at Shinhan Investment Corporation. One of the biggest players in what is now an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>62-year History Provides the Edge in Worldwide K-Fashion Expansion - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2016-08-62-year-history-provides-edge-worldwide-k-fashion-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"62-year History Provides the Edge in Worldwide K-Fashion Expansion - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Shoppers in Asia, the United States and Europe are now starting to turn to Korean brands for their fashion needs. &#8220;Right now, the biggest draw in fashion is a \u2018Made in Korea&#8217; label,&#8221; says Hee Jin Park, an apparel sector analyst at Shinhan Investment Corporation. 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