{"id":17524,"date":"2020-06-11T12:11:42","date_gmt":"2020-06-11T03:11:42","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=17524"},"modified":"2023-02-16T17:37:06","modified_gmt":"2023-02-16T08:37:06","slug":"passion-expertise-trailblazer","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/trading-investment\/2020-06-passion-expertise-trailblazer\/","title":{"rendered":"Passion & Expertise: The trailblazer"},"content":{"rendered":"\t\t
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It is not easy to achieve results in any business when you are starting from scratch. But Senior Professional Joo Byung-do has done exactly that since joining a new department handling electrolytic copper cathodes within Samsung C&T Trading & Investment Group\u2019s Energy & Metal Division in 2012.<\/p>

He is credited with cultivating new markets and recording outstanding achievements, so let\u2019s find out how he has been able to become a trailblazer for the company\u2019s Electrolytic Copper Cathode Group in Africa \u2013 and what advice he has for others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Senior Professional Joo Byung-do became a trailblazer after joining Samsung C&T\u2019s Electrolytic Copper Cathode Group.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strong relationships based on trust<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When Joo took up his position with Samsung C&T, he was like an explorer in uncharted territory. He chose to cultivate a new market in Africa rather than focus on Latin America, which was already doing brisk business in electrolytic copper cathodes.<\/p>

In entering the unknown, and as a person in charge of building business partnerships, he realized the importance of developing \u201clong-term personal trust.\u201d This is especially true considering the difference between foreign and Korean trading companies.<\/p>

\u201cWith most foreign trading companies, hands-on employees seldom change,\u201d he explains. \u201cAs the staff of Korean companies rotate frequently, I would often be asked about this. I reassured them that I will be in this position for a long time!\u201d<\/p>

Joo\u2019s philosophy was successful based on the outstanding growth he has achieved in terms of trade volume. But trailblazing a new market was just the start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Turning potential into reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The idea of realizing the potential of an opportunity is also meaningful to Joo. He considers the difference between doing business with a clear direction and finding success in the unknown.<\/p>

\u201cI think there is a significant distinction there,\u201d Joo reflects. \u201cOne means executing an established plan, while the other is potentially more challenging but also more rewarding \u2013 it means realizing the potential of a situation even when there is no clear way forward.\u201d<\/p>

An illustration of this adventurous mindset is the way he approached a particular Chinese company in 2018. Joo sent them an email with the aim of creating a new partnership, though without any expectations because it was a big company. Out of this initial contact, he ended up being invited to the company\u2019s headquarters. While he felt somewhat embarrassed to be thrust into the position of making a presentation in front of the CEO, executives, and other staff, Joo seized the moment and earned an annual contract \u2013 all from one email.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Flexibility to overcome whatever conditions there be<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you travel the world, visiting new countries and exploring untapped markets, challenges will inevitably arise. Joo has had to learn to be flexible and adjust to his surroundings as he spends about 130 days a year abroad, including frequent business trips to Africa.<\/p>

He has been able to overcome the pressure of all this traveling by changing his mindset, spending more time trying to understand the culture of the place he is visiting.<\/p>

Even so, cultural differences can affect expectations. Joo is used to the Korean way of keeping a set time according to a predetermined schedule. But doing business in the Democratic Republic of the Congo has also taught him the necessity of flexibility when making appointments. For example, when he was stuck on an expressway between Lubumbashi and Likasi, he was forced to simply \u201ckeep waiting.\u201d<\/p>

\u201cI couldn\u2019t do anything else,\u201d Joo recalls. \u201cI barely arrived at my meeting on time, but surprisingly my partner was totally understanding as he knew what the traffic could be like \u2013 he had simply expected me to be late and any tension I felt disappeared.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Making friends while getting business done<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For most business professionals, people skills are the most important qualification. But in this regard, Joo stresses that the simple management of human networks is not enough. Rather, he insists that it is necessary to \u201cmake friends with one\u2019s counterparts.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Joo says making friends is an important part of maintaining business relationships.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For instance, when faced with a difficult request to make of a partner, he recommends dealing with it as if it were a personal problem and without making unilateral demands.<\/p>

\u201cPeople like to help others and give them advice, so you can approach this kind of situation by asking for some advice about a particular situation,\u201d Joo advises. \u201cThen both sides can arrive at a mutual understanding in a natural way.\u201d<\/p>

With exemplary people skills like this, Joo is equipped to make many more friends in his line of work. And for Samsung C&T, that means meaningful and lasting partnerships, even in totally new markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It is not easy to achieve results in any business when you are starting from scratch. But Senior Professional Joo Byung-do has done exactly that since joining a new department handling electrolytic copper cathodes within Samsung C&T Trading & Investment Group\u2019s Energy & Metal Division in 2012. He is credited with cultivating new markets and […]<\/p>\n","protected":false},"author":1,"featured_media":17653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-17524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trading-investment"],"acf":[],"yoast_head":"\nPassion & Expertise: The trailblazer - Samsung C&T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/trading-investment\/2020-06-passion-expertise-trailblazer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passion & Expertise: The trailblazer - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"It is not easy to achieve results in any business when you are starting from scratch. 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