{"id":18097,"date":"2020-07-20T10:08:40","date_gmt":"2020-07-20T01:08:40","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=18097"},"modified":"2023-02-16T17:36:56","modified_gmt":"2023-02-16T08:36:56","slug":"juun-j-takes-s-s-2021-collection-online-paris-fashion-week","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2020-07-juun-j-takes-s-s-2021-collection-online-paris-fashion-week\/","title":{"rendered":"Juun.J takes S\/S 2021 collection online for Paris Fashion Week"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18097\" class=\"elementor elementor-18097\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2465192f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2465192f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63b63cd2\" data-id=\"63b63cd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fad0460 elementor-widget elementor-widget-text-editor\" data-id=\"fad0460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Global fashion brand Juun.J unveiled its Spring\/Summer 2021 collection digitally this week at Digital Paris Fashion Week. This event, held from July 9 to 13, was the first of its kind ever held by France\u2019s La F\u00e9d\u00e9ration de la Haute Couture et la Mode.<\/p><p>Part of Samsung C&amp;T&#8217;s Fashion Group, the youth and street culture-inspired brand released a video presenting its new designs at on the 11th of July on the\u00a0<a href=\"https:\/\/parisfashionweek.fhcm.paris\/en\/shows\/juun-j-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paris Fashion Week Channel<\/a>, its own\u00a0<a href=\"https:\/\/youtu.be\/js9Q1m87ahY\" target=\"_blank\" rel=\"noopener noreferrer\">official YouTube channel<\/a>, and on its\u00a0<a href=\"https:\/\/www.instagram.com\/juun.j_official\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>. Reflecting a high level of customer interest, the video garnered more than 10,000 views in the first three days after its upload.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b383a elementor-widget elementor-widget-video\" data-id=\"f9b383a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=js9Q1m87ahY&amp;amp;feature=youtu.be&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0335de elementor-widget elementor-widget-heading\" data-id=\"a0335de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Military look, new tailoring, boundary-breaking styles\non Seoul\u2019s streets<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7dd004 elementor-widget elementor-widget-text-editor\" data-id=\"e7dd004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As one of the best-known designer brands of Korea, Juun.J found a creative alternative to holding a fashion show indoors on traditional runways by literally taking the brand&#8217;s new styles to the streets. Models dressed in the Spring\/Summer 2021 collection walked on runways that were actually streets in the center of Seoul, South Korea\u2019s capital.<\/p><p>The locations used were Han River Park, Seoul City Hall, Bukchon Hanok Village, Namdaemun Gate and Market, Dongdaemun, the small industrial workshops in the alleyways of Euljiro, Itaewon, Seoul Station, Deoksugung and Gwanghwamun Gate, providing a striking backdrop for Juun.J&#8217;s apparel. All of these locations are beautiful in different ways but together capture the essence of Seoul by combining a mixture of the city&#8217;s old and new.<\/p><p>Resembling a music video in its artistic aesthetic and soothing electronic track, the almost 7-minute-long short film entitled SEOULSOUL shows off Juun.J\u2019s boundary-breaking styling and new tailoring based on a soft military look and a minimalism that bears the influence of the 1990s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90edad7 elementor-widget elementor-widget-image\" data-id=\"90edad7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2020\/07\/Juun.j-ss21-collection-photo-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUyOTgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjBcLzA3XC9KdXVuLmotc3MyMS1jb2xsZWN0aW9uLXBob3RvLTEtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"489\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2020\/07\/Juun.j-ss21-collection-photo-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35298\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2020\/07\/Juun.j-ss21-collection-photo-1-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2020\/07\/Juun.j-ss21-collection-photo-1-1-300x191.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Juun.J\u2019s Spring\/Summer 2021 collection captures a boundary-breaking styling and new tailoring<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625853e elementor-widget elementor-widget-text-editor\" data-id=\"625853e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Military details were also employed to give ample and supple silhouettes to the human body. A total of new 21 garments were presented including jumpsuits, double-detailed pants, military-inspired knit dresses, Juun.J\u2019s signature MA-1 bomber jackets, eco-leather stadium jackets and leather jackets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3cb17 elementor-widget elementor-widget-image\" data-id=\"dd3cb17\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2020\/07\/Juun.j-ss21-collection-photo-2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUyOTksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjBcLzA3XC9KdXVuLmotc3MyMS1jb2xsZWN0aW9uLXBob3RvLTItMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"326\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2020\/07\/Juun.j-ss21-collection-photo-2-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35299\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2020\/07\/Juun.j-ss21-collection-photo-2-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2020\/07\/Juun.j-ss21-collection-photo-2-1-300x127.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The S\/S 2021 collection includes elements of a soft military look, such as epaulets and utility pockets.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc57cec elementor-widget elementor-widget-heading\" data-id=\"cc57cec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hopeful vision<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4beba2d elementor-widget elementor-widget-text-editor\" data-id=\"4beba2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The brand\u2019s creative director and its namesake Jung Wook-jun explains, \u201cI thought long and hard about the best way to show off my Spring\/Summer 2021 collection, and I decided upon Seoul as the backdrop, my hometown and the city where I live. I selected the 10 Seoul streets that I love the most to use as my runways, capturing on video this collection that exudes a vibe only Juun.J can give off.\u201d<\/p><p>He adds, \u201cI think people will be able catch a glimpse of the peace and hopes of the future just by watching my muses striding confidently down the authentic runways that are those streets and alleyways.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Global fashion brand Juun.J unveiled its Spring\/Summer 2021 collection digitally this week at Digital Paris Fashion Week. This event, held from July 9 to 13, was the first of its kind ever held by France\u2019s La F\u00e9d\u00e9ration de la Haute Couture et la Mode. Part of Samsung C&amp;T&#8217;s Fashion Group, the youth and street culture-inspired [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-18097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Juun.J takes S\/S 2021 collection online for Paris Fashion Week - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2020-07-juun-j-takes-s-s-2021-collection-online-paris-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juun.J takes S\/S 2021 collection online for Paris Fashion Week - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Global fashion brand Juun.J unveiled its Spring\/Summer 2021 collection digitally this week at Digital Paris Fashion Week. 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