{"id":19644,"date":"2021-01-08T14:28:00","date_gmt":"2021-01-08T05:28:00","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=19644"},"modified":"2023-02-27T18:41:32","modified_gmt":"2023-02-27T09:41:32","slug":"fashion-sector-needs-rescue-2021-unexampled-year-2020","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/","title":{"rendered":"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19644\" class=\"elementor elementor-19644\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fc27f79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fc27f79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4304cd3f\" data-id=\"4304cd3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c252ef8 elementor-widget elementor-widget-text-editor\" data-id=\"c252ef8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The last year has brought many changes to the world \u2013 more than in previous years \u2013 because of COVID-19. The fashion industry was no exception. The Samsung Fashion Institute has proclaimed 2020 an \u201cUNEXAMPLED,\u201d or unprecedented, year.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-793af13 elementor-widget elementor-widget-image\" data-id=\"793af13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/01\/fashion-rescue-table-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwODIsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzAxXC9mYXNoaW9uLXJlc2N1ZS10YWJsZS0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"384\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/fashion-rescue-table-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37082\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/fashion-rescue-table-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/fashion-rescue-table-1-300x150.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995dac1 elementor-widget elementor-widget-text-editor\" data-id=\"995dac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The pandemic has sparked a transition towards an \u201cuntact\u201d society, a new term coined in South Korea to describe living while avoiding contact with other people as much as practically possible. Thanks to this trend, our everyday lives are all happening in or near home, giving birth to the\u00a0<a href=\"http:\/\/1.234.21.177\/stay-cool-occasions-summer\/\">one-mile wear<\/a>\u00a0trend. At the same time, consumers are making a pivot towards e-commerce, so now online shopping accounts for 30% of total fashion sales this year. This in turn is accelerating the launches of\u00a0<a href=\"http:\/\/1.234.21.177\/online-fashion-brands-cater-contactless-customers\/\">online-only brands<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad31d10 elementor-widget elementor-widget-image\" data-id=\"ad31d10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-1-horz-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwODEsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzAxXC9cdWMwYWNcdWM5YzQtMS1ob3J6LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"238\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-1-horz-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37081\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-1-horz-1.jpg 942w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-1-horz-1-300x93.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Theory (left) has launched chic yet comfortable loungewear, while B_ (right) is only available online.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1410a elementor-widget elementor-widget-text-editor\" data-id=\"4e1410a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The COVID-19 new normal also crosses out existing rules, allowing comfort and practicality to take center stage. As a result, face masks have become a fashion item, while \u201cseasonless\u201d clothes, wearable all year round, are becoming increasingly popular. Activewear, originally for sports activities, has also now become everyday clothing.<\/p><p>Meanwhile, consumption has become a kind of shoppers\u2019 \u201cmoney game.\u201d An economic downturn sparked by COVID-19 encourages consumers to prefer items that can retain or even increase their value for resale later. Online platforms that offer both entertainment and shopping are increasingly dominating existing retail channels, as they can attract people to come to a platform for one thing but stick around for more.<\/p><p>At the same time, interest in sustainability is continuing to grow as the pandemic has also raised awareness for the environment. Long-life fashions such as garments and shoes made of\u00a0<a href=\"http:\/\/1.234.21.177\/finding-ways-make-fashion-sustainable\/\">eco-friendly materials<\/a>\u00a0are proving increasingly popular. In combination with this, social distancing and lockdowns have put a damper on many fashion shows this year, making some wonder if this means the end of runways. Brands are also seeking to appeal directly to Gen Z, the generation at the center of the growing contactless lifestyle. The fashion industry is restructuring around the digital native cohort who help turn new micro-trends into mainstream ones in about a year on average.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0088609 elementor-widget elementor-widget-image\" data-id=\"0088609\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwODAsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzAxXC9cdWMwYWNcdWM5YzQtNS1ob3J6LmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"714\" height=\"500\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37080\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz.jpg 714w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-300x210.jpg 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Left: KUHO\u2019s essential line consists of must-have items for all seasons.\nRight: Beanpole uses recycled, eco-friendly materials and fillers for its B-Cycle products.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-659c733 elementor-widget elementor-widget-heading\" data-id=\"659c733\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">2021 in need of a RESCUE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b734b elementor-widget elementor-widget-text-editor\" data-id=\"c2b734b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So what will 2021 hold for the fashion industry? Just as we need vaccines and therapeutics to restore our usual lives from COVID-19, the Samsung Fashion Institute suggests that the fashion industry requires a recovery in scale and a reform. In other words it needs a \u201cRESCUE.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519a957 elementor-widget elementor-widget-image\" data-id=\"519a957\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/01\/fashion-rescue-table-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwNzksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzAxXC9mYXNoaW9uLXJlc2N1ZS10YWJsZS0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"278\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/fashion-rescue-table-2.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37079\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/fashion-rescue-table-2.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/fashion-rescue-table-2-300x109.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62507c7 elementor-widget elementor-widget-heading\" data-id=\"62507c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business \/ RESCUE \u2013 Restoration first<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62783e4 elementor-widget elementor-widget-text-editor\" data-id=\"62783e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From a business point of view, 2021 seems to be the time to prioritize a recovery of scale by boosting consumer sentiment. As consumption behaviors that have changed once do not revert easily to old patterns, trend industries such as fashion need time to pick up and move on again, and efforts should be made to re-examine and improve processes that had been seen as the customary and normal way to do things.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b375536 elementor-widget elementor-widget-heading\" data-id=\"b375536\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market \/ RESCUE \u2013 Explosion of Digital Commerce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7c41d elementor-widget elementor-widget-text-editor\" data-id=\"2a7c41d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the marketplace, digital commerce is expected to continue grow explosively in 2021. Live-streaming e-commerce, currently still in its infancy, will become a more everyday shopping channel, and the growth of online channels will be further accelerated by the development of technologies to remove various barriers that make consumers hesitant to buy online. Offline stores now need to check their efficiency and redefine their role, as they give way to an increasing number of online ones.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c62196 elementor-widget elementor-widget-heading\" data-id=\"8c62196\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer \/ RESCUE \u2013 Shopper-centric<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fab1f9 elementor-widget elementor-widget-text-editor\" data-id=\"6fab1f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>More and more consumers want to live simpler, less cluttered lives. The growth in that trend looks set to diversify what it means to consume, for example with the rise of alternative ways of consumption as well as consumption as investment. It\u2019s now a means of expressing yourself, making shoppers ponder more about what to buy, leading to smaller consumption volumes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2eee7 elementor-widget elementor-widget-heading\" data-id=\"bf2eee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand \/ RESCUE \u2013 Culture Code as Brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b504d59 elementor-widget elementor-widget-text-editor\" data-id=\"b504d59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To keep pace with this changing meaning of consumption, brands should establish consumer-oriented strategies and directions. Now we are seeing that the power of a brand is determined by content and image, no longer by awareness or popularity. We have to abandon the view that products represent a brand. Which platform products are sold on is now more important than mere brand names, so brands should be approached as a culture that lives and breathes together with their consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722a915 elementor-widget elementor-widget-heading\" data-id=\"722a915\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Style \/ RESCUE \u2013 Unique, but Essential<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a07d53b elementor-widget elementor-widget-text-editor\" data-id=\"a07d53b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Fashion styles now embrace diversity more than ever. Styles that you prefer and that suit your lifestyle become more important than trends led by some famous designers. Practical attitudes that consider comfort and utility will continue, and various ways to express individuality will emerge as strict conceptions of the right time, place and occasion for a given look collapse. What is needed is a strategy that focuses keenly on consumer needs rather than trends.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d771a3f elementor-widget elementor-widget-heading\" data-id=\"d771a3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution \/ RESCUE \u2013 ESG (Environmental, Social and Governance)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475bc14 elementor-widget elementor-widget-text-editor\" data-id=\"475bc14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The fashion industry is changing due to accelerated turns towards both digitalization and sustainability triggered by COVID-19, shaping a new normal that cannot be undone. Amidst the growing calls for the industry to look beyond pure profit making, the hot topic in management circles is the inclusion of environmental, social and governance (ESG) factors in business-making decisions. With this in view, fashion houses should also shift their paradigm towards ESG concerns, especially in this low-growth period.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The last year has brought many changes to the world \u2013 more than in previous years \u2013 because of COVID-19. The fashion industry was no exception. The Samsung Fashion Institute has proclaimed 2020 an \u201cUNEXAMPLED,\u201d or unprecedented, year. The pandemic has sparked a transition towards an \u201cuntact\u201d society, a new term coined in South Korea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-19644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020 - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020 - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"The last year has brought many changes to the world \u2013 more than in previous years \u2013 because of COVID-19. The fashion industry was no exception. The Samsung Fashion Institute has proclaimed 2020 an \u201cUNEXAMPLED,\u201d or unprecedented, year. The pandemic has sparked a transition towards an \u201cuntact\u201d society, a new term coined in South Korea [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Samsung C&amp;T Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-08T05:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T09:41:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.samsungcnt.com\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"714\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/\"},\"author\":{\"name\":\"Samsung C&amp;T Global PR Manager\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\"},\"headline\":\"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020\",\"datePublished\":\"2021-01-08T05:28:00+00:00\",\"dateModified\":\"2023-02-27T09:41:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/\"},\"wordCount\":908,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/\",\"name\":\"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020 - Samsung C&amp;T Newsroom\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg\",\"datePublished\":\"2021-01-08T05:28:00+00:00\",\"dateModified\":\"2023-02-27T09:41:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#primaryimage\",\"url\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg\",\"contentUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg\",\"width\":714,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.samsungcnt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#website\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/\",\"name\":\"Samsung C&amp;T Newsroom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.samsungcnt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\",\"name\":\"Samsung C&amp;T Newsroom\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/07\/samsuncnt-logo-title_1.png\",\"contentUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/07\/samsuncnt-logo-title_1.png\",\"width\":377,\"height\":118,\"caption\":\"Samsung C&amp;T Newsroom\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\",\"name\":\"Samsung C&amp;T Global PR Manager\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d10e6d83d18667e1ca1fca3f84a838fccb76ead77ab29431ce042fd74fafec1d?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d10e6d83d18667e1ca1fca3f84a838fccb76ead77ab29431ce042fd74fafec1d?s=96&d=blank&r=g\",\"caption\":\"Samsung C&amp;T Global PR Manager\"},\"description\":\"The Samsung C&amp;T Global PR Manager can be reached at cnt.pr@samsung.com.\",\"sameAs\":[\"https:\/\/news.samsungcnt.com\/en\/author-samsung-ct-global-pr-manager\/\"],\"url\":\"https:\/\/news.samsungcnt.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020 - Samsung C&amp;T Newsroom","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/","og_locale":"en_US","og_type":"article","og_title":"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020 - Samsung C&amp;T Newsroom","og_description":"The last year has brought many changes to the world \u2013 more than in previous years \u2013 because of COVID-19. The fashion industry was no exception. The Samsung Fashion Institute has proclaimed 2020 an \u201cUNEXAMPLED,\u201d or unprecedented, year. The pandemic has sparked a transition towards an \u201cuntact\u201d society, a new term coined in South Korea [&hellip;]","og_url":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/","og_site_name":"Samsung C&amp;T Newsroom","article_published_time":"2021-01-08T05:28:00+00:00","article_modified_time":"2023-02-27T09:41:32+00:00","og_image":[{"width":714,"height":500,"url":"https:\/\/news.samsungcnt.com\/en\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg","type":"image\/jpeg"}],"author":"Samsung C&amp;T Global PR Manager","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Samsung C&amp;T Global PR Manager","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#article","isPartOf":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/"},"author":{"name":"Samsung C&amp;T Global PR Manager","@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08"},"headline":"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020","datePublished":"2021-01-08T05:28:00+00:00","dateModified":"2023-02-27T09:41:32+00:00","mainEntityOfPage":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/"},"wordCount":908,"commentCount":0,"publisher":{"@id":"https:\/\/news.samsungcnt.com\/en\/#organization"},"image":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg","articleSection":["Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/","url":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/","name":"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020 - Samsung C&amp;T Newsroom","isPartOf":{"@id":"https:\/\/news.samsungcnt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#primaryimage"},"image":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg","datePublished":"2021-01-08T05:28:00+00:00","dateModified":"2023-02-27T09:41:32+00:00","breadcrumb":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#primaryimage","url":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg","contentUrl":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/01\/\uc0ac\uc9c4-5-horz-1.jpg","width":714,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-01-fashion-sector-needs-rescue-2021-unexampled-year-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.samsungcnt.com\/en\/"},{"@type":"ListItem","position":2,"name":"Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020"}]},{"@type":"WebSite","@id":"https:\/\/news.samsungcnt.com\/en\/#website","url":"https:\/\/news.samsungcnt.com\/en\/","name":"Samsung C&amp;T Newsroom","description":"","publisher":{"@id":"https:\/\/news.samsungcnt.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.samsungcnt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.samsungcnt.com\/en\/#organization","name":"Samsung C&amp;T Newsroom","url":"https:\/\/news.samsungcnt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/07\/samsuncnt-logo-title_1.png","contentUrl":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/07\/samsuncnt-logo-title_1.png","width":377,"height":118,"caption":"Samsung C&amp;T Newsroom"},"image":{"@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08","name":"Samsung C&amp;T Global PR Manager","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d10e6d83d18667e1ca1fca3f84a838fccb76ead77ab29431ce042fd74fafec1d?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d10e6d83d18667e1ca1fca3f84a838fccb76ead77ab29431ce042fd74fafec1d?s=96&d=blank&r=g","caption":"Samsung C&amp;T Global PR Manager"},"description":"The Samsung C&amp;T Global PR Manager can be reached at cnt.pr@samsung.com.","sameAs":["https:\/\/news.samsungcnt.com\/en\/author-samsung-ct-global-pr-manager\/"],"url":"https:\/\/news.samsungcnt.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/posts\/19644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/comments?post=19644"}],"version-history":[{"count":9,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/posts\/19644\/revisions"}],"predecessor-version":[{"id":40410,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/posts\/19644\/revisions\/40410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/media\/40403"}],"wp:attachment":[{"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/media?parent=19644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/categories?post=19644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/tags?post=19644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}