{"id":202,"date":"2016-05-29T14:48:52","date_gmt":"2016-05-29T05:48:52","guid":{"rendered":"http:\/\/samsungcnt.ufosoft.net\/?p=202"},"modified":"2023-02-22T00:44:56","modified_gmt":"2023-02-21T15:44:56","slug":"hearts-and-arts-make-difference-at-heartist-house-3","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2016-05-hearts-and-arts-make-difference-at-heartist-house-3\/","title":{"rendered":"Hearts and Arts Make Difference at Heartist House"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"202\" class=\"elementor elementor-202\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51e6088c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51e6088c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c047af5\" data-id=\"4c047af5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-584e08a elementor-widget elementor-widget-text-editor\" data-id=\"584e08a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In the heart of Samcheong-dong, one of the oldest and most fashionable neighborhoods in Seoul, lies a lifestyle shop with a difference.<\/p><p>Like the other trendy boutique-like stores in the area, Heartist House is packed to the rafters with some of the smartest-looking clobber and accessories in town. But more than just another outlet for clothes and lifestyle items, Heartist House has an additional function: allowing people to touch lives and contribute to building communities.<\/p><p>And it is not just the shop\u2019s owners who get to contribute. Absolutely everyone \u2013 from its customers to participating designers and volunteer staff members \u2013 all get to play a central part.<\/p><p>More than 18,000 shoppers a month come together with a countless stream of volunteers at a place that is far more than just another store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9ffa6 elementor-widget elementor-widget-heading\" data-id=\"ce9ffa6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What Is Heartist House?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7343e elementor-widget elementor-widget-image\" data-id=\"2e7343e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/05\/800x1000_v1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg1NTcsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA1XC84MDB4MTAwMF92MS0xLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"960\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/800x1000_v1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38557\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/800x1000_v1-1.jpg 800w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/800x1000_v1-1-240x300.jpg 240w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a7d47 elementor-widget elementor-widget-text-editor\" data-id=\"87a7d47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An amalgamation of the words \u201cheart\u201d and \u201cartist,\u201d Heartist House first opened its doors in 2014. With the 60<sup>th<\/sup>\u00a0anniversary of the founding of Samsung\u2019s fashion business, now Samsung C&amp;T Fashion Group.<\/p><p>To celebrate its landmark anniversary, the company decided to create a store that would build bridges between fashion-conscious punters and groups in need of a helping hand, including visually impaired children and low-income households.<\/p><p>The choice of Samcheong-dong as a location was anything but random. For many Seoulites, the neighborhood will always be cherished. It is one of the city\u2019s oldest and most central areas.<\/p><p>In a time gone by, it was home to nobles, civil servants and craftspeople whose business kept them tied to the royal court at Gyeongbok Palace, only a stone\u2019s throw away. But while much of Seoul has raced into a breathless, perpetually busy modernity, Samcheong-dong remains smaller in scale (you will find no skyscrapers around here), and considerably quieter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a86f3 elementor-widget elementor-widget-image\" data-id=\"34a86f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v2-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg1NTgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA1XC8xMzAweDU1MF92Mi0xLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v2-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38558\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v2-1-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v2-1-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v2-1-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a257b74 elementor-widget elementor-widget-text-editor\" data-id=\"a257b74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It is also home to the densest collection of art galleries in Seoul, along with clusters of small caf\u00e9s and shops. Largely free of the tourist hordes and a favorite haunt of bohemians and well-heeled fashion fans, the area is seen by many as an island of sophisticated calm.<\/p><p>Samsung C&amp;T Fashion Group was keen to make Heartist House fit in with its surroundings and exude the same charm as other ventures in the neighborhood.<\/p><p>So the company decided to craft what is now Heartist House out of an old warehouse that had stood in the area for some time. With several floors devoted to fashion and domestic goods, as well as a rooftop garden that offers a great view of the surrounding area, the building has much to offer in the charm stakes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cb20e elementor-widget elementor-widget-image\" data-id=\"42cb20e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/05\/1300X550_diagram-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg1NTksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA1XC8xMzAwWDU1MF9kaWFncmFtLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"324\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300X550_diagram-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38559\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300X550_diagram-1.jpg 1304w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300X550_diagram-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300X550_diagram-1-1024x432.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dde4fc elementor-widget elementor-widget-text-editor\" data-id=\"0dde4fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Run by a devoted group of volunteers, this is no ordinary store. It was developed based on five key concepts, namely: reduce, reuse, recycle, refine and recover.<\/p><p>The shopping bags are eco-friendly, and all made from biodegradable materials. More than half of the lights, furniture, mannequins and other interior objects are recycled. The gardens and plants get watered using recovered rain and moisture gathered from air conditioning units. Even the bricks that Heartist House is built with come from an older building.<\/p><p>This ethos is something that shoppers, brands and designers here can all buy into \u2013 quite literally. Designers are invited to reinvent products, and create something brand new from an older item, for example.<\/p><p>Meanwhile, donations from Samsung C&amp;T\u2019s range of brands, such as Beanpole and 8 Seconds are also on sale here. And if something doesn\u2019t sell, it goes back to a group of designers who \u201cupcycle\u201d it, turning it something completely different.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef6d6b elementor-widget elementor-widget-heading\" data-id=\"4ef6d6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campaigns, Activities and More<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad6e8c elementor-widget elementor-widget-image\" data-id=\"3ad6e8c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v7_2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg1NjAsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA1XC8xMzAweDU1MF92N18yLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v7_2-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38560\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v7_2-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v7_2-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v7_2-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebea9c4 elementor-widget elementor-widget-text-editor\" data-id=\"ebea9c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the most important parts of Heartist House is that all the money raised there goes to its Heart Campaign, Samsung C&amp;T Fashion Group\u2019s CSR program. While helping its neighbors in a variety of ways, the signature program is sponsoring visually impaired children. In 2015 alone, Samsung C&amp;T held 17 events for the Heart Campaign, supporting scholarships and medical expenses for visually impaired children.<\/p><p>In addition to the Heart Campaign, Heartist House offers a wide range of special activities and events to help the community.<\/p><p>The Dream Designers program brought children from low-income families to meet professional designers from the company to learn about fashion and receive hands-on advice.<\/p><p>Heart of Art, meanwhile, provided an opportunity for children to get art lessons and boost their creativity.<\/p><p>30 Market is a designer community that ran a pop-up store at Heartist House, offering customers the chance to get their hands on the works of 15 promising young designers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9c6a4 elementor-widget elementor-widget-image\" data-id=\"5b9c6a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v5-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg1NjEsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA1XC8xMzAweDU1MF92NS0xLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v5-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38561\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v5-1-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v5-1-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v5-1-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6421bc6 elementor-widget elementor-widget-text-editor\" data-id=\"6421bc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Meanwhile, Covering the Trees in Samcheong-Dong was a campaign that saw a group of 56 new Samsung C&amp;T recruits head to the shop\u2019s surrounding area to decorate the trees \u2013 with covers that not only spruced up the nature in the area, but also protected the wildlife from pest damage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341a514 elementor-widget elementor-widget-image\" data-id=\"341a514\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v6-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzg1NTYsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTZcLzA1XC8xMzAweDU1MF92Ni0xLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v6-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-38556\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v6-1-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v6-1-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2016\/05\/1300x550_v6-1-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ff6c3 elementor-widget elementor-widget-text-editor\" data-id=\"c4ff6c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Earlier this year, volunteers even created a pop-up store here with shop-window artwork created by renowned graphic design team Zero Per Zero.<\/p><p>And in April, Heartist House ran a pop-up store called Slow Pharmacy, devoted to house plants and the benefits they can bestow upon their owners.<\/p><p>At its core, this is a dynamic melting pot of fashion, craft, volunteer activity and charity work that actively involves not only the shop\u2019s staff and customers, but also other members of Samsung C&amp;T staff, a whole host of fashion and design professionals. That the proceeds of all this activity goes toward helping disadvantaged children is a fact that really puts the heart into everything that Heartist House does.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the heart of Samcheong-dong, one of the oldest and most fashionable neighborhoods in Seoul, lies a lifestyle shop with a difference. Like the other trendy boutique-like stores in the area, Heartist House is packed to the rafters with some of the smartest-looking clobber and accessories in town. 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