{"id":20706,"date":"2021-05-13T10:49:49","date_gmt":"2021-05-13T01:49:49","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=20706"},"modified":"2023-02-18T21:43:08","modified_gmt":"2023-02-18T12:43:08","slug":"heartists-steps-towards-fashion-abilities","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-05-heartists-steps-towards-fashion-abilities\/","title":{"rendered":"Heartist\u2019s steps towards fashion for all abilities"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20706\" class=\"elementor elementor-20706\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d886c47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d886c47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dc5e7dc\" data-id=\"2dc5e7dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66287dd elementor-widget elementor-widget-text-editor\" data-id=\"66287dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>People are increasingly questioning the concept of normality and embracing diversity, and that has led to a growing push to meet the needs that have been marginalized. For instance, until the cosmetics brand\u00a0<a href=\"https:\/\/www.elle.com\/beauty\/makeup-skin-care\/a20967710\/makeup-companies-40-foundation-shades-fenty-beauty-influence\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fenty<\/a>\u00a0launched a new line of foundations available in 40 shades in 2017, those with darker skin colors had to spend more time and money to find the right product.<\/p><p>Similarly,\u00a0<a href=\"https:\/\/www.theguardian.com\/fashion\/2021\/feb\/26\/its-a-basic-human-right-the-fight-for-adaptive-fashion\" target=\"_blank\" rel=\"noopener noreferrer\">many disabled people<\/a>\u00a0find conventional clothes often \u201ccause discomfort, from fiddly buttons to seams that chafe in a wheelchair.\u201d This has given rise to adaptive fashion that provides both the comfort and functionality of wearers, no matter how they move around.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73c3ca elementor-widget elementor-widget-heading\" data-id=\"c73c3ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Thinking practically while designing fashionably<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d88702 elementor-widget elementor-widget-text-editor\" data-id=\"5d88702\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Heartist is among the adaptive clothing brands launched by Samsung C&amp;T Fashion Group in 2019. With its slogan Fashion for All Abilities, this label aims to ensure everyone has the same range of stylish choices.<\/p><p>Wheelchair users are the first people to receive attention. The key was reflecting the lifestyles of people who almost exclusively use their upper bodies while moving around in a seated position. The clothes should remain comfortable when the wearer sits still for long periods of time, and they should maintain their shape without looking rumpled. They must also be easy to put on and take off for someone with impaired dexterity after spinal cord damage.<\/p><p>From the early stage of research and planning, Heartist consults with experts in rehabilitative medicine to get their advice. The brand also collaborates with an organization of people with disabilities to have prototype garments road-tested by actual wheelchair users, incorporating their feedback in the final designs.<\/p><p>As a result, every Heartist garment is equipped with special details that address the inconveniences that wheelchair users face in daily living.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46d9a5 elementor-widget elementor-widget-image\" data-id=\"a46d9a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-1-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwMDUsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA1XC9IZWFydGlzdC0xLTEtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"159\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-1-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37005\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-1-1-1.jpg 943w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-1-1-1-300x62.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(from left to right) Action bands, wide-leg openings and a high back rise increase the scope of movement and make getting around easier.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca80d7 elementor-widget elementor-widget-image\" data-id=\"8ca80d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-2-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwMDYsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA1XC9IZWFydGlzdC0yLTEtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"159\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-2-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37006\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-2-1-1.jpg 944w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-2-1-1-300x62.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(from left to right) Magnetic buttons, a zipper puller and side zippers made getting dressed a snap.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0532d31 elementor-widget elementor-widget-image\" data-id=\"0532d31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-3-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwMDcsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA1XC9IZWFydGlzdC0zLTEtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"159\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-3-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37007\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-3-1-1.jpg 943w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-3-1-1-300x62.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">(from left to right) Additional cloth, a longer zipper and fake pockets keep clothes looking neat and feeling comfortable when sitting.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e70421f elementor-widget elementor-widget-heading\" data-id=\"e70421f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fit for this spring and summer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1870223 elementor-widget elementor-widget-text-editor\" data-id=\"1870223\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This year\u2019s spring\/summer collection was organized with the participation of three Heartist ambassadors who were selected last year as the first cohort of an ongoing project. This trio worked with the brand from the design stage to final fitting, sharing each of their opinions from the perspective of people who would actually wear the final results.<\/p><p>Initially, the ambassadors expressed that there should be adaptive clothing available for special occasions like weddings, business meetings, or dates. In response, this season\u2019s collection is comprised of six such business casual items.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdbe18 elementor-widget elementor-widget-image\" data-id=\"4cdbe18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/05\/heartist-2021-photo-4-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwMDgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA1XC9oZWFydGlzdC0yMDIxLXBob3RvLTQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/heartist-2021-photo-4-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37008\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/heartist-2021-photo-4-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/heartist-2021-photo-4-1-300x199.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Heartist\u2019s Ambassadors showing off this season\u2019s collection.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80b4881 elementor-widget elementor-widget-text-editor\" data-id=\"80b4881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The men\u2019s navy jacket and pants combination is cut to a classic design and made of luxurious material. An action band made of stretch fabric runs down the back, making moving around in a wheelchair easier and more comfortable. Velcro closures and an accessible zipper puller on the pants make them easy to put on and take off, and a high back rise caters to sustained periods in a seated position.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22f764e elementor-widget elementor-widget-image\" data-id=\"22f764e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-5-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwMDksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA1XC9IZWFydGlzdC01LTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"336\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-5-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37009\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-5-1.jpg 942w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/05\/Heartist-5-1-300x131.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb78f30 elementor-widget elementor-widget-text-editor\" data-id=\"eb78f30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The women\u2019s matching gray tweed jacket and skirt creates an optimal fit that keeps the clothes looking smart and wrinkle-free in a sitting position, while action band details increase the range of movement.<\/p><p>The white blouse also offers a very practical choice as it goes well with any style, whether dressing up or going casual. It too has action bands for freer mobility, as well as easy-to-open magnetic buttons to make dressing and undressing easier.<\/p><p>Heartist will continue to constantly engage with the community, in order to offer garments that meet the needs of people with disabilities and that they will want to wear.<\/p><p>Heartist\u2019s 2021 Spring\/Summer collection is available at\u00a0<a href=\"http:\/\/ssfshop.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SSF Shop<\/strong><\/a>, the online mall of Samsung C&amp;T Fashion group.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>People are increasingly questioning the concept of normality and embracing diversity, and that has led to a growing push to meet the needs that have been marginalized. For instance, until the cosmetics brand\u00a0Fenty\u00a0launched a new line of foundations available in 40 shades in 2017, those with darker skin colors had to spend more time and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-20706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heartist\u2019s steps towards fashion for all abilities - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2021-05-heartists-steps-towards-fashion-abilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heartist\u2019s steps towards fashion for all abilities - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"People are increasingly questioning the concept of normality and embracing diversity, and that has led to a growing push to meet the needs that have been marginalized. 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