{"id":21223,"date":"2021-07-06T10:07:17","date_gmt":"2021-07-06T01:07:17","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=21223"},"modified":"2023-02-21T17:20:28","modified_gmt":"2023-02-21T08:20:28","slug":"passion-expertise-striving-business-growth","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/trading-investment\/2021-07-passion-expertise-striving-business-growth\/","title":{"rendered":"Passion &#038; Expertise: Striving for business growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21223\" class=\"elementor elementor-21223\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d348c96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d348c96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-334effdd\" data-id=\"334effdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e92fa elementor-widget elementor-widget-text-editor\" data-id=\"00e92fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Whatever the business interest, we find passion and expertise at Samsung C&amp;T. Our latest example is Principal Professional Kyle Hong, who works as a fertilizer trader for the company\u2019s Trading &amp; Investment Group.<\/p><p>Over almost two decades, Hong has quite literally helped the fertilizer trading business grow up to become a vital part of Samsung C&amp;T. Let\u2019s find out what drives him and what wisdom he would like to pass on to others.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5caab79 elementor-widget elementor-widget-image\" data-id=\"5caab79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-photo-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM3MjIsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA3XC9QRS1LeWxlLUhvbmctcGhvdG8tMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"338\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-photo-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-33722\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-photo-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-photo-1-300x132.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf05c7a elementor-widget elementor-widget-heading\" data-id=\"cf05c7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Being patient to create new opportunities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8401f4 elementor-widget elementor-widget-text-editor\" data-id=\"d8401f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Samsung C&amp;T&#8217;s fertilizer trading business began in 1978 and the company has continuously strived to enhance market competitiveness since then.<\/p><p>In the fertilizer business, diversifying suppliers is a particularly important task \u2013 and finding a way to execute that was challenging initially for Hong and his colleagues. To broaden their supply base, they had to be both patient and persistent.<\/p><p>\u201cWhen we started to develop world markets beyond Asia, some potential partners said we were the first South Korean businesspeople selling fertilizer they had ever met,\u201d Hong recalls. \u201cDespite such difficulties, we strived to carry out as many meetings as possible. The moment we succeeded in closing our first fertilizer deal beyond Asia still remains vividly engraved in my memory.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9864be7 elementor-widget elementor-widget-heading\" data-id=\"9864be7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fostering a thriving network of relationships<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d12e5f elementor-widget elementor-widget-text-editor\" data-id=\"5d12e5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hong emphasizes how important relationships are in various aspects of doing business. All countries need fertilizer, so there is a wide distribution of consumers and producers around the world. But in the fertilizer market, most supply lines do not have their own overseas sales networks. Therefore, the role of traders is particularly important in fertilizer trading.<\/p><p>Suppliers and importers choose traders considering factors such as price, stability of sales and supply, and the ability to provide market intelligence. Samsung C&amp;T&#8217;s fertilizer trading is well-received in the market as the company has more than 40 years of know-how, strong global networks, and is expanding its presence day by day.<\/p><p>Hong thinks there are many important considerations when it comes to sales, but he believes the most essential thing of all is to build good relationships with customers while tending to their needs. \u201cAs you strengthen relationships with customers, you can work together to find new opportunities, thereby creating a virtuous cycle,\u201d he says.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c11605 elementor-widget elementor-widget-image\" data-id=\"0c11605\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-photo-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM3MjMsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA3XC9QRS1LeWxlLUhvbmctcGhvdG8tMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"283\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-photo-2.jpg\" class=\"attachment-medium_large size-medium_large wp-image-33723\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-photo-2.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-photo-2-300x110.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132d15f elementor-widget elementor-widget-heading\" data-id=\"132d15f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A steadily increasing fertilizer market<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd15066 elementor-widget elementor-widget-text-editor\" data-id=\"dd15066\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It also helps that the\u00a0<a href=\"http:\/\/www.fao.org\/3\/ca6746en\/ca6746en.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">fertilizer market is showing steady growth<\/a>. Fertilizer demand, as measured by consumption of nitrogen, phosphorus, and potassium for fertilizer use, was 185,063 thousand metric tons in 2016 &#8211; that figure is expected to rise to 200,919 thousand metric tons in 2022.<\/p><p>Traders need to constantly develop connections between supply and demand in order to maintain and expand their presence in the fertilizer market. And this is why Hong always views the market as a fresh challenge: &#8220;We aim to explore new business and share opportunities for mutual growth with our key partners.\u201d<\/p><p>Find out more about fertilizers\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/indispensable-materials-series-part-4-fertilizers-vital-role-in-growing-the-worlds-food\/\">here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2ff2f elementor-widget elementor-widget-image\" data-id=\"5b2ff2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/07\/JUN-NO3-Infographic\ud64d\uac15\ubbfc\uc9c0\ub3c4\uc218\uc81516-003.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"2022 Regional Fertilizer Demand Forecast\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM3MjQsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA3XC9KVU4tTk8zLUluZm9ncmFwaGljXHVkNjRkXHVhYzE1XHViYmZjXHVjOWMwXHViM2M0XHVjMjE4XHVjODE1MTYtMDAzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"670\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/JUN-NO3-Infographic\ud64d\uac15\ubbfc\uc9c0\ub3c4\uc218\uc81516-003.png\" class=\"attachment-medium_large size-medium_large wp-image-33724\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/JUN-NO3-Infographic\ud64d\uac15\ubbfc\uc9c0\ub3c4\uc218\uc81516-003.png 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/JUN-NO3-Infographic\ud64d\uac15\ubbfc\uc9c0\ub3c4\uc218\uc81516-003-300x262.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33b494 elementor-widget elementor-widget-text-editor\" data-id=\"b33b494\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Hong also believes that solid teamwork is needed for stable business operations. This is partly because he thinks that his own development has been made possible due to the support of fellow members of Samsung C&amp;T.<\/p><p>&#8220;I have been able to overcome many difficulties thanks to my colleagues\u2019 help and encouragement while striving to develop new markets and customers,&#8221; he says.<\/p><p>Samsung C&amp;T has a workforce made up of individuals with decades of passion and expertise, like Kyle Hong, and is aiming to further strengthen its presence in the growing fertilizer market by going the extra mile with these professionals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e5f88 elementor-widget elementor-widget-image\" data-id=\"88e5f88\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2021\/07\/Insight-Jun-2021_Kyle-Hong_photo-3-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzM3MjUsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjFcLzA3XC9JbnNpZ2h0LUp1bi0yMDIxX0t5bGUtSG9uZ19waG90by0zLTEtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"229\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/Insight-Jun-2021_Kyle-Hong_photo-3-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-33725\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/Insight-Jun-2021_Kyle-Hong_photo-3-1-1.jpg 940w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2021\/07\/Insight-Jun-2021_Kyle-Hong_photo-3-1-1-300x89.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whatever the business interest, we find passion and expertise at Samsung C&amp;T. Our latest example is Principal Professional Kyle Hong, who works as a fertilizer trader for the company\u2019s Trading &amp; Investment Group. Over almost two decades, Hong has quite literally helped the fertilizer trading business grow up to become a vital part of Samsung [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-21223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trading-investment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Passion &amp; Expertise: Striving for business growth - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/trading-investment\/2021-07-passion-expertise-striving-business-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passion &amp; Expertise: Striving for business growth - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Whatever the business interest, we find passion and expertise at Samsung C&amp;T. Our latest example is Principal Professional Kyle Hong, who works as a fertilizer trader for the company\u2019s Trading &amp; Investment Group. Over almost two decades, Hong has quite literally helped the fertilizer trading business grow up to become a vital part of Samsung [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.samsungcnt.com\/en\/features\/trading-investment\/2021-07-passion-expertise-striving-business-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Samsung C&amp;T Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T01:07:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-21T08:20:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.samsungcnt.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/PE-Kyle-Hong-4-featured-image-588x470-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"588\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/trading-investment\/2021-07-passion-expertise-striving-business-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/trading-investment\/2021-07-passion-expertise-striving-business-growth\/\"},\"author\":{\"name\":\"Samsung C&amp;T Global PR Manager\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\"},\"headline\":\"Passion &#038; 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