{"id":27991,"date":"2022-09-06T16:04:37","date_gmt":"2022-09-06T07:04:37","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=24404"},"modified":"2023-02-16T17:32:49","modified_gmt":"2023-02-16T08:32:49","slug":"shifting-gear-shift-g","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2022-09-shifting-gear-shift-g\/","title":{"rendered":"Shifting into gear with Shift G"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27991\" class=\"elementor elementor-27991\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18910d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18910d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe0adc1\" data-id=\"fe0adc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c65c4c0 elementor-widget elementor-widget-image\" data-id=\"c65c4c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"816\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-1-816x1024.jpg\" class=\"attachment-large size-large wp-image-28395\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-1-816x1024.jpg 816w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-1-239x300.jpg 239w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-1.jpg 940w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6c7d3 elementor-widget elementor-widget-text-editor\" data-id=\"9d6c7d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>New times call for new styles, and that means new fashions. Some clothing producers churn out new labels almost annually, but when a fashion house launches a brand only every few decades, it feels more significant. Such is the case with Samsung C&amp;T Fashion Group\u2019s creation of new menswear label Shift G.<\/p><p>Shift G is the first new menswear brand to emerge from Samsung C&amp;T Fashion Group in over 30 years, bringing a younger sensibility together with a casual look to create what can be called utility workwear for specialists.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae7eaf elementor-widget elementor-widget-heading\" data-id=\"fae7eaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Keeping young by dressing young<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f91101e elementor-widget elementor-widget-image\" data-id=\"f91101e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"816\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-2-1-816x1024.jpg\" class=\"attachment-large size-large wp-image-28396\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-2-1-816x1024.jpg 816w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-2-1-239x300.jpg 239w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-2-1.jpg 940w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Ready to work or ready to play: Shift G is fit for all occasions<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d24636 elementor-widget elementor-widget-text-editor\" data-id=\"5d24636\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The name brings together \u201cShift\u201d representing the concept of constant changing and transformation, and the \u201cG\u201d of generation, signifying the cohort of men now in their 30s and 40s who are constantly shifting and moving whether at work or play.<\/p><p>This is the generation that Shift G hopes to connect with: men who are no longer in their 20s but who still feel a young sensibility and want to reflect that through their clothing choices. Samsung C&amp;T Fashion Group found that this generation of men has its own consumption preference and clothing style.<\/p><p>The visual concept of Shift G\u2019s look is clothes that can be worn to work but also in daily life or out and about on the town, bringing together equal emphases on comfort, practicality and aesthetics. Shift G garments are made to suit a wide range of situations, settings, and occasions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a71f68 elementor-widget elementor-widget-heading\" data-id=\"3a71f68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utility workwear for specialists<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6418faf elementor-widget elementor-widget-image\" data-id=\"6418faf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"816\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-3-816x1024.jpg\" class=\"attachment-large size-large wp-image-28397\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-3-816x1024.jpg 816w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-3-239x300.jpg 239w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-3.jpg 940w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Layering garments to create a harmonic look is central to the Shift G aesthetic<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5df7b elementor-widget elementor-widget-text-editor\" data-id=\"3b5df7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For inspiration, Samsung C&amp;T Fashion looked at the apparel worn by modern urban professionals such as photographers, architects, and IT workers. As a result, designers came up with items that show visual sophistication, top quality, storage capacity, generous fit, that are suitable for layering, and are available at a reasonable price.<\/p><p>Shift G\u2019s representative products include outerwear items like work shirkets, which are shirt-jacket combos; safari or chore jackets; MA-1 jackets; \u201cshirter\u201d parkas; modular padding jackets; jersey trucker jackets; and short puffer jackets. There are also items like sweatshirts, half zip-ups, hoodies, and cardigans. Additionally, there is also a range of slacks and denim pants.<\/p><p>As well as producing its own apparel, Shift G also curates and offers a selection of items that suit its own concept of active and dynamic utility workwear with a differentiated look, feel, and technology from global brands, such as SAGE DE CRET, ORSLOW, A Kind of Guise, Crescent Down Works, Manifattura Ceccarelli, Maison Labiche and Gymphlex.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3509f3b elementor-widget elementor-widget-image\" data-id=\"3509f3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-4-816x1024.jpg\" class=\"attachment-large size-large wp-image-28398\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-4-816x1024.jpg 816w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-4-239x300.jpg 239w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-4.jpg 940w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Shift G items are made to give a generous fit<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f304ab elementor-widget elementor-widget-text-editor\" data-id=\"9f304ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A director of men\u2019s clothing at Samsung C&amp;T Fashion Group said, \u201cWe have launched a new men\u2019s clothing label for the generation of men in their 30s and 40s who value work-life balance, as well as simultaneous success and values, challenge and relaxation, design and practicality.\u201d Shift G plans to open branches in several department stores as well as offer its items online at the Samsung C&amp;T\u00a0<a href=\"https:\/\/www.ssfshop.com\/main\" target=\"_blank\" rel=\"noopener\">SSF Shop<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New times call for new styles, and that means new fashions. Some clothing producers churn out new labels almost annually, but when a fashion house launches a brand only every few decades, it feels more significant. Such is the case with Samsung C&amp;T Fashion Group\u2019s creation of new menswear label Shift G. Shift G is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28394,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-27991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shifting into gear with Shift G - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2022-09-shifting-gear-shift-g\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shifting into gear with Shift G - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"New times call for new styles, and that means new fashions. Some clothing producers churn out new labels almost annually, but when a fashion house launches a brand only every few decades, it feels more significant. Such is the case with Samsung C&amp;T Fashion Group\u2019s creation of new menswear label Shift G. 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Some clothing producers churn out new labels almost annually, but when a fashion house launches a brand only every few decades, it feels more significant. Such is the case with Samsung C&amp;T Fashion Group\u2019s creation of new menswear label Shift G. 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