{"id":29655,"date":"2022-09-15T16:01:43","date_gmt":"2022-09-15T07:01:43","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=29655"},"modified":"2023-02-16T17:32:47","modified_gmt":"2023-02-16T08:32:47","slug":"mens-and-womens-fashion-friend-ami-opens-first-flagship-store-in-korea","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2022-09-mens-and-womens-fashion-friend-ami-opens-first-flagship-store-in-korea\/","title":{"rendered":"Men&#8217;s and women&#8217;s fashion friend AMI opens first flagship store in Korea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29655\" class=\"elementor elementor-29655\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1485d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1485d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12bab940\" data-id=\"12bab940\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7e6edf elementor-widget elementor-widget-text-editor\" data-id=\"e7e6edf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p align=\"justify\">The French word for friend is \u201cami.\u201d It is also the name of one of the world\u2019s newest and fastest-growing fashion labels that makes fashion friendly again &#8212; AMI. Founded by and named after young French designer Alexandre Mattiussi, AMI has been growing and spreading around the world. Now it has opened its first flagship store in Korea.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e8c8b elementor-widget elementor-widget-gallery\" data-id=\"38e8c8b\" data-element_type=\"widget\" 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data-elementor-lightbox-slideshow=\"38e8c8b\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NTksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS0yLTQtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjM4ZThjOGIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-2-4-scaled.jpg\" data-width=\"768\" data-height=\"539\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-3-3-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"38e8c8b\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NjAsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS0zLTMtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjM4ZThjOGIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-3-3-scaled.jpg\" data-width=\"768\" data-height=\"1023\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acecf42 elementor-widget elementor-widget-text-editor\" data-id=\"acecf42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-443ea79 elementor-widget elementor-widget-text-editor\" data-id=\"443ea79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p align=\"justify\">Southern Seoul\u2019s trendy Garosu-gil area, in the heart of the district of Gangnam, has already become famous as a hot spot for fashion-conscious young people and has attracted many globally renowned flagship stores, such as Maison Kitsun\u00e9 in 2018 and H&amp;M\u2019s lifestyle brand ARKET. They have recently been joined by AMI, a brand that in Korea is part of the Samsung C&amp;T Fashion Group\u2019s stable.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5180fed elementor-widget elementor-widget-heading\" data-id=\"5180fed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">\nParisian roots but global in reach\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb376ab elementor-widget elementor-widget-text-editor\" data-id=\"cb376ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-119dce7 elementor-widget elementor-widget-text-editor\" data-id=\"119dce7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p align=\"justify\">Alexandre Mattiussi worked for Dior Homme, Marc Jacobs and Givenchy before striking out on his own to found his own label AMI in 2011. Recently described by the British <a href=\"https:\/\/www.standard.co.uk\/shopping\/esbest\/fashion\/designer-alexandre-mattiussis-style-jewellery-inspiration-ami-b1012354.html\" target=\"_blank\" rel=\"noopener\"><u><i>Evening Standard <\/i><\/u><u>newspaper<\/u><\/a> as \u201creal clothes for real people, with an added dash of luxury,\u201d AMI has been exciting men and women dressers the world over with its casual chic approach to fashion.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751491c elementor-widget elementor-widget-gallery\" data-id=\"751491c\" data-element_type=\"widget\" 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class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-4-3-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"751491c\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NjUsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS00LTMtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6Ijc1MTQ5MWMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-4-3-scaled.jpg\" data-width=\"768\" data-height=\"1017\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-5-2-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"751491c\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NjYsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS01LTItc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6Ijc1MTQ5MWMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-5-2-scaled.jpg\" data-width=\"768\" data-height=\"510\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-6-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"751491c\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NjcsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS02LTEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6Ijc1MTQ5MWMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-6-1-scaled.jpg\" data-width=\"768\" data-height=\"1046\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a758084 elementor-widget elementor-widget-text-editor\" data-id=\"a758084\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-319189a elementor-widget elementor-widget-text-editor\" data-id=\"319189a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p align=\"justify\">AMI already has 20 flagship stores in Paris, New York, Tokyo, London, and Beijing. In Korea ten AMI stores have opened since 2013, including <u><a href=\"https:\/\/www.amiparis.com\/kr\/\" target=\"_blank\" rel=\"noopener\">an online outlet<\/a><\/u>, but this is the first Korean flagship store.<\/p><p align=\"justify\">At the heart of AMI\u2019s brand identity is the heart logo that brings together the familiar heart shape with the capital A from both AMI and Alexandre Mattiussi that can be seen on many of the clothing items. Rather than limiting itself, AMI offers clothes for men and women, and jewelry for anybody who appreciates beautiful things.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d502ae7 elementor-widget elementor-widget-heading\" data-id=\"d502ae7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nPlanting a flag in the heart of Garosu-gil\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da2a9e elementor-widget elementor-widget-text-editor\" data-id=\"1da2a9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad61633 elementor-widget elementor-widget-text-editor\" data-id=\"ad61633\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p align=\"justify\">Spread over four floors (including one below ground) and around 430 square meters in Garosu-gil, AMI is exhibiting its Parisian sensibility combined with expert tailoring and eye-catching colors.<\/p><p align=\"justify\">The basement and first floor hold the men\u2019s ready-to-wear collection. The second floor shows off AMI\u2019s womenswear blazers, jackets, oversized coats and dresses, as well as accessories like handbags and jewelry. On the third floor is the Heart Collection boasting the signature heart logo.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa604b5 elementor-widget elementor-widget-gallery\" data-id=\"aa604b5\" data-element_type=\"widget\" data-settings=\"{&quot;overlay_title&quot;:&quot;title&quot;,&quot;overlay_description&quot;:&quot;caption&quot;,&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-7-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"aa604b5\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NjgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS03LTEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6ImFhNjA0YjUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-7-1-scaled.jpg\" data-width=\"768\" data-height=\"547\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAMI flagship store Korea\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAn interior view of AMI's new flagship store in the trendy Garosu-gil area of the world-famous Gangnam district of Seoul, South Korea.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-8-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"aa604b5\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NjksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS04LTEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6ImFhNjA0YjUifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-8-1-scaled.jpg\" data-width=\"768\" data-height=\"512\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAMI flagship store Korea\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAn interior view of AMI's new flagship store in the trendy Garosu-gil area of the world-famous Gangnam district of Seoul, South Korea.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a752dbc elementor-widget elementor-widget-text-editor\" data-id=\"a752dbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04b04d4 elementor-widget elementor-widget-text-editor\" data-id=\"04b04d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p align=\"justify\">By providing a new twist to the concept of \u201cflagship store,\u201d AMI has created a striking visual jewel both outside and inside. The first and second floor exteriors are largely made of glass to show the architecture of the building and to draw attention from passers-by. The third floor is decorated with AMI\u2019s heart logo. There is also a screen on the side of the store that displays images of each season\u2019s collection, so that anyone nearby can see clearly the visual concept of AMI\u2019s look and feel.<\/p><p align=\"justify\">Alexandre Mattiussi himself created the interior look of the flagship store, ensuring that the founder\u2019s unique eye is represented not only in the clothes, but also in the building that exhibits them. He selected materials that show individuality to create a unique atmosphere. The wooden floor\u2019s colorful geometric pattern was formed by using two-tone panels. Travertine limestone exudes warm colors, disco ball-inspired walls and display counters express fun, and the centerpiece wooden spiral staircase adds a visual element of playfulness. Throughout the store, dark green curtains give off a luxurious ambiance.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9dab8 elementor-widget elementor-widget-gallery\" data-id=\"0b9dab8\" data-element_type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;justified&quot;,&quot;ideal_row_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:300,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;ideal_row_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;ideal_row_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-9-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0b9dab8\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NzAsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS05LTEtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjBiOWRhYjgifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-9-1-scaled.jpg\" data-width=\"768\" data-height=\"985\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-10-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0b9dab8\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NzEsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS0xMC0xLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIwYjlkYWI4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-10-1-scaled.jpg\" data-width=\"768\" data-height=\"1023\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-11-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0b9dab8\" data-elementor-lightbox-title=\"AMI flagship store Korea\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NzIsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMjJcLzA5XC9pbWFnZS0xMS0xLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIwYjlkYWI4In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/09\/image-11-1-scaled.jpg\" data-width=\"768\" data-height=\"512\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ac909 elementor-widget elementor-widget-text-editor\" data-id=\"69ac909\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-732abca elementor-widget elementor-widget-text-editor\" data-id=\"732abca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p align=\"justify\">The new AMI flagship store is a welcome addition to Garosu-gil and Gangnam and is already attracting interest from young Korean fashionistas.<\/p><p align=\"justify\">AMI\u2019s new fall winter offerings can be also seen at the <u><a href=\"https:\/\/www.ssfshop.com\/AMI\/main?dspCtgryNo=&amp;brandShopNo=BDMA07A19&amp;brndShopId=ECBCH&amp;etcCtgryNo=&amp;ctgrySectCd=&amp;keyword=&amp;leftBrandNM=\" target=\"_blank\" rel=\"noopener\">SSF online store<\/a><\/u>.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The French word for friend is \u201cami.\u201d It is also the name of one of the world\u2019s newest and fastest-growing fashion labels that makes fashion friendly again &#8212; AMI. Founded by and named after young French designer Alexandre Mattiussi, AMI has been growing and spreading around the world. Now it has opened its first flagship [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-29655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Men&#039;s and women&#039;s fashion friend AMI opens first flagship store in Korea - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2022-09-mens-and-womens-fashion-friend-ami-opens-first-flagship-store-in-korea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men&#039;s and women&#039;s fashion friend AMI opens first flagship store in Korea - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"The French word for friend is \u201cami.\u201d It is also the name of one of the world\u2019s newest and fastest-growing fashion labels that makes fashion friendly again &#8212; AMI. Founded by and named after young French designer Alexandre Mattiussi, AMI has been growing and spreading around the world. 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