{"id":3482,"date":"2017-01-09T11:19:41","date_gmt":"2017-01-09T02:19:41","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=3482"},"modified":"2023-02-17T15:11:07","modified_gmt":"2023-02-17T06:11:07","slug":"samsung-fashion-institute-rounds-2016-fashion-trends-new-year","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-01-samsung-fashion-institute-rounds-2016-fashion-trends-new-year\/","title":{"rendered":"Samsung Fashion Institute Rounds Up 2016 Fashion Trends for the New Year"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3482\" class=\"elementor elementor-3482\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c426182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c426182\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63a94cec\" data-id=\"63a94cec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb6985c elementor-widget elementor-widget-text-editor\" data-id=\"cb6985c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As an integral component of Samsung C&amp;T\u2019s Fashion Group\u2019s research and development program, the Samsung Fashion Institute analyzes trends and conducts consumer research to help brands grow and evolve.\u00a0<\/p><p>The Institute consistently tracks the fashion industry\u2019s movements in any given year, and for 2016, it took note of several business and consumer trends that emerged.<\/p><p>Find out which trends defined the industry in Korea for 2016, as well as the Samsung Fashion Institute\u2019s forecast for this upcoming year.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32d9d6 elementor-widget elementor-widget-heading\" data-id=\"c32d9d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">An Industry Recap of 2016 from the Samsung Fashion Institute<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39567e7 elementor-widget elementor-widget-text-editor\" data-id=\"39567e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><strong>Social Media Economy<\/strong><\/h6><p>Social media maintained its influence on the fashion industry for 2016, and became a major outlet for brands to determine trends and gauge consumer tastes. Shoppers today rely heavily on social media for making purchasing decisions, and brands have begun to take more advantage of these channels to more effectively connect with their customers. These networks were not only used as marketing tools, but also as a crucial platform for communication between consumers, advertising and sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0321f6c elementor-widget elementor-widget-image\" data-id=\"0321f6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/01\/ready01-8-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OTMsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzAxXC9yZWFkeTAxLTgtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready01-8-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36493\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready01-8-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready01-8-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready01-8-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbc25f elementor-widget elementor-widget-text-editor\" data-id=\"bfbc25f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><strong>Innovative Lifestyle Retail<\/strong><\/h6><p>Shopping districts have evolved to cater to specific demographics, particularly in and around Seoul. \u201cPocket districts\u201d have popped up around the city, defining its area with brands that encompass local style and shopping habits. Up-and-coming neighborhoods are being transformed by small-scale local businesses, creating unique shopping districts without the presence of large commercial retailers.<\/p><p>At the other end of the spectrum, different types of shopping malls have also opened, such as the Starfield Hanam, a \u201cshopping theme park\u201d that features entertainment facilities in addition to stores and restaurants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b84140 elementor-widget elementor-widget-image\" data-id=\"6b84140\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/01\/ready02-4-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OTQsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzAxXC9yZWFkeTAyLTQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready02-4-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36494\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready02-4-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready02-4-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready02-4-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466d51c elementor-widget elementor-widget-text-editor\" data-id=\"466d51c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><strong>Smart Online Business<\/strong><\/h6><p>Online shopping in Korea has grown immensely since its initial boom in 1996, and based on the domestic market\u2019s statistics from last year, the country is ranked 7<sup>th<\/sup>\u00a0in terms of activity at a scale of roughly 45 billion USD (54 trillion KRW). After travel services, the fashion industry took the second largest segment at 15.6%, of the online market.<\/p><p>In 2016, the most important change in shopping channels was an increase in mobile shoppers, which exceeded the once-primary number of regular online shoppers. Following this pattern, many fashion brands reorganized their integrated online channels to implement O2O (Online to Offline) services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d117a4 elementor-widget elementor-widget-image\" data-id=\"9d117a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/01\/ready03-5-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OTUsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzAxXC9yZWFkeTAzLTUtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready03-5-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36495\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready03-5-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready03-5-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready03-5-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d5063 elementor-widget elementor-widget-text-editor\" data-id=\"88d5063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><strong>Cost-effective Items<\/strong><\/h6><p>A sluggish economy has made consumers more interested in buying more cost-effective products, including clothing that can be worn through all seasons.<\/p><p><a href=\"http:\/\/www.koreatimes.co.kr\/www\/news\/nation\/2016\/06\/631_175854.html\">SPA brands<\/a>, which focus on launching designs that are priced low but remain on-trend, have become especially appealing to consumers, and are branching out into other markets. Retailers have launched cost-friendly suits for men, while continuing to sell reasonably-priced, high-quality designs for women.\u00a0<\/p><h6><strong>Athleisure Gains Traction Abroad<\/strong><\/h6><p>As more people begin to pursue healthier and active lifestyles, athleisure rose to become a prominent global fashion trend in 2016. Making its way into the Korean market, stylish sportswear became more readily available as global athleisure brands debuted in the country.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade27fe elementor-widget elementor-widget-image\" data-id=\"ade27fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/01\/ready04-4-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OTYsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzAxXC9yZWFkeTA0LTQtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready04-4-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36496\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready04-4-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready04-4-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready04-4-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c536ef elementor-widget elementor-widget-text-editor\" data-id=\"6c536ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>K-Style, K-Power<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-036bcf5 elementor-widget elementor-widget-image\" data-id=\"036bcf5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/01\/ready05-3-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OTcsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzAxXC9yZWFkeTA1LTMtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"653\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready05-3-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36497\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready05-3-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready05-3-1-300x255.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready05-3-1-1024x870.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d36803 elementor-widget elementor-widget-text-editor\" data-id=\"5d36803\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Hallyu (Korean Wave) trend put Korean pop culture on the map several years ago, and its influence continues to pervade various industries, including fashion. K-dramas and K-pop continue to affect upcoming style trends, and in 2016, Samsung C&amp;T\u2019s Fashion Group launched\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/bigbangs-g-dragon-8-seconds-embark-landmark-collaboration\/\">one of its biggest collaborative campaigns with K-pop star G-Dragon and 8 Seconds<\/a>. The line was mainly targeted for sales in China, where the SPA brand also\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/8-seconds-brings-k-fashion-shanghai-new-flagship-store\/\">opened its first overseas flagship store this past year<\/a>.<\/p><p>Many other local Korean brands have appeared abroad, including KUHO, a contemporary womenswear line that\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/kuho-showcases-contemporary-korean-fashion-new-york-fashion-week\/\">made its debut in New York to showcase its Spring\/Summer \u201917 collection last September<\/a>\u00a0for New York Fashion Week.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e304a8 elementor-widget elementor-widget-image\" data-id=\"6e304a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/01\/ready06-1-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OTgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzAxXC9yZWFkeTA2LTEtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready06-1-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36498\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready06-1-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready06-1-1-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready06-1-1-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f339a elementor-widget elementor-widget-heading\" data-id=\"a1f339a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Samsung Fashion Institute\u2019s Forecast for 2017<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9b64d elementor-widget elementor-widget-text-editor\" data-id=\"4e9b64d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For the new year, the Samsung Fashion Institute predicts that the fashion industry in Korea will be dictated by changes in the economy and technological developments, which will be reflected in consumer behaviors and preferences.<\/p><h6><strong>Going \u2018Beyond Fashion\u2019<\/strong><\/h6><p>Technology has become an unavoidable part of people\u2019s daily lives, and in 2017, it is expected to fuse further with the fashion industry. IoT, mobile technologies, AI (artificial intelligence) and VR (virtual reality) are likely to be incorporated by fashion houses and designers in upcoming collections as the industry prepares for launching more collaborative innovations.<\/p><h6><strong>Personal Concierge<\/strong><\/h6><p>Personal shopping services are expected to become more common in 2017, especially as more consumers are relying on their mobile phones for shopping and product research. Shopping concierges will assist shoppers with making purchases that fit their customized needs, based on personal information and overall big data trends.<\/p><h6><strong>Style Keywords for 2017<\/strong><\/h6><p>Styles and trends that will lead 2017 will cross over from the previous year, emphasizing a combination of maximalist and minimalist aesthetics, hybrid designs inspired by \u201880s and \u201890s street style, athleisure and romanticism. Simple but edgy styles, boldly mixing-and-matching pieces and witty details will drive the overall concept of expressing individual style.<\/p><h6><strong>Greenery: 2017\u2019s Pantone Color<\/strong><\/h6><p>Pantone\u2019s \u201cColor of the Year\u201d for 2017 is Greenery, a pleasing medium-green hue that symbolizes nature and revitalization. In Pantone\u2019s words, the \u201clife-affirming shade\u201d is \u201cemblematic of the pursuit of personal passions and vitality.\u201d<\/p><p>The fashion industry often takes note of Pantone\u2019s yearly color selections, with many designers establishing a collection\u2019s mood and seasonality through the current \u201ccolor snapshot.\u201d<\/p><p>As the Samsung Fashion Institute wraps up an eventful 2016 for the fashion industry, its forecast for 2017 brings much anticipation for consumers and brands alike.<\/p><p>As in recent years, consumer preference and changing lifestyles will further guide the market\u2019s direction, and Samsung C&amp;T\u2019s Fashion Group is looking forward to a new year filled with exciting developments.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9b5a5 elementor-widget elementor-widget-image\" data-id=\"6a9b5a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/01\/ready07-2.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY0OTksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzAxXC9yZWFkeTA3LTIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"325\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready07-2.jpg\" class=\"attachment-medium_large size-medium_large wp-image-36499\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready07-2.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready07-2-300x127.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/01\/ready07-2-1024x433.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As an integral component of Samsung C&amp;T\u2019s Fashion Group\u2019s research and development program, the Samsung Fashion Institute analyzes trends and conducts consumer research to help brands grow and evolve.\u00a0 The Institute consistently tracks the fashion industry\u2019s movements in any given year, and for 2016, it took note of several business and consumer trends that emerged. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[191,3021,3022,3023,112,2918,2459,2257,3024,215,3025,3026,722,2648,2173,3027],"class_list":["post-3482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-8seconds","tag-8secondsgd","tag-8secondsshanghai","tag-8secondsshanghaistore","tag-athleisure","tag-gdragon","tag-greenery","tag-k-fashion","tag-k-style","tag-kuho","tag-mobileshopping","tag-pantonecolor","tag-samsung","tag-samsungctfashiongroup","tag-samsungfashion","tag-samsungfashiongroup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Samsung Fashion Institute Rounds Up 2016 Fashion Trends for the New Year - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-01-samsung-fashion-institute-rounds-2016-fashion-trends-new-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung Fashion Institute Rounds Up 2016 Fashion Trends for the New Year - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"As an integral component of Samsung C&amp;T\u2019s Fashion Group\u2019s research and development program, the Samsung Fashion Institute analyzes trends and conducts consumer research to help brands grow and evolve.\u00a0 The Institute consistently tracks the fashion industry\u2019s movements in any given year, and for 2016, it took note of several business and consumer trends that emerged. 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