{"id":3764,"date":"2017-02-09T13:15:50","date_gmt":"2017-02-09T04:15:50","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=3764"},"modified":"2023-02-17T15:38:16","modified_gmt":"2023-02-17T06:38:16","slug":"cult-favorite-nonagon-captures-street-style-cool-2017-springsummer-collection","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-02-cult-favorite-nonagon-captures-street-style-cool-2017-springsummer-collection\/","title":{"rendered":"Cult Favorite: NONAGON Captures Street Style Cool in 2017 Spring\/Summer Collection"},"content":{"rendered":"\t\t
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Millions of fans attended the latest global concert tour of K-Pop group BIGBANG, which ended just last month, proving that the world\u2019s obsession with K-pop is still strong and very much alive.<\/p>

To expand the trendsetting K-Pop universe into the realm of fashion, YG Entertainment, a talent agency that represents the likes of PSY, CL and G-Dragon, teamed up with Samsung C&T\u2019s Fashion Group to launch a star-powered fashion label in 2014 called NONAGON.<\/p>

NONAGON\u2019s collections are inspired by K-Pop style, or more specifically, the cutting-edge styles that the YG artists wear during onstage performances.<\/p>

The label also attributes its aesthetic to Korean street style, frequently using materials such as black leather and studs in its line to emphasize its urban influences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Virtual Fashion Reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the ways NONAGON has attracted both fashion and K-Pop fans alike is through their star-studded seasonal campaigns, which always has its pulse on the hottest trendsetters in the K-Pop industry.<\/p>

For the 2017 Spring\/Summer season, NONAGON featured Bobby, from K-Pop group iKON, and Lisa from the Korean girl group Black Pink. The two stars modeled NONAGON\u2019s key trends in a look book showing off faded denim ensembles, military accents, urban plaid and camouflage motifs and the brand\u2019s signature studded leather pieces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In an electrifying promotional video titled \u201cThe Void\u201d, Bobby and Lisa also presented NONAGON\u2019s newest collection in action to capture the high-energy mood and urban attitude the label represents.<\/p>

The brand has also collaborated with YG artists directly in the past, releasing limited edition capsule collections with groups such as iKON AND BIGBANG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Global Reach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since its release, NONAGON has managed to create plenty of buzz for its star-powered designs at home in Korea as well as abroad, and its global presence continues to grow as K-fashion begins to gain visibility in the international market.<\/p>

It has even opened pop-up shops in several locations worldwide, including Hong Kong, Beijing, Taipei, Milan, Shanghai and Tokyo.<\/p>

NONAGON expects to reach even more fans around the world in the future, expanding the global view on the edgy trends defining the latest in K-Fashion and K-Pop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Millions of fans attended the latest global concert tour of K-Pop group BIGBANG, which ended just last month, proving that the world\u2019s obsession with K-pop is still strong and very much alive. To expand the trendsetting K-Pop universe into the realm of fashion, YG Entertainment, a talent agency that represents the likes of PSY, CL […]<\/p>\n","protected":false},"author":1,"featured_media":3790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[2915,2916,2917,1453,2918,2919,2920,2921,2922,1084,2923,2924,722,987,2172,2173,2925,2926],"class_list":["post-3764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-bigbang","tag-blackpink","tag-bobby","tag-cl","tag-gdragon","tag-globalfashion","tag-ikon","tag-kfashion","tag-koreanfashion","tag-kpop","tag-nonagon","tag-psy","tag-samsung","tag-samsungct","tag-samsungctfashion","tag-samsungfashion","tag-streetstyle","tag-yg"],"acf":[],"yoast_head":"\nCult Favorite: NONAGON Captures Street Style Cool in 2017 Spring\/Summer Collection - Samsung C&T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-02-cult-favorite-nonagon-captures-street-style-cool-2017-springsummer-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cult Favorite: NONAGON Captures Street Style Cool in 2017 Spring\/Summer Collection - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Millions of fans attended the latest global concert tour of K-Pop group BIGBANG, which ended just last month, proving that the world\u2019s obsession with K-pop is still strong and very much alive. 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