{"id":40116,"date":"2023-02-08T09:17:42","date_gmt":"2023-02-08T00:17:42","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=40116"},"modified":"2023-02-27T16:32:54","modified_gmt":"2023-02-27T07:32:54","slug":"opening-an-aperture-to-the-appearance-of-culture","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/","title":{"rendered":"Opening an aperture to the appearance of culture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40116\" class=\"elementor elementor-40116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6325ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6325ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-393aa1a\" data-id=\"393aa1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfe1e92 elementor-widget elementor-widget-text-editor\" data-id=\"dfe1e92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As every photographer knows, an aperture is the small opening through which light enters a camera to create a lasting image. But now the word has a new meaning: an opening through which culture enters and appears to us. \u201cThe Aperture,\u201d made by putting together elements of \u201cappear\u201d and \u201cculture,\u201d is a new brand of women\u2019s clothing launched this month by Samsung C&amp;T Fashion Group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c3bcbb elementor-widget elementor-widget-image\" data-id=\"8c3bcbb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-1-1-1024x478.jpg\" class=\"attachment-large size-large wp-image-40123\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-1-1-1024x478.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-1-1-300x140.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-1-1-1536x718.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-1-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Violet and tweed as reinterpreted through The Aperture<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0500995 elementor-widget elementor-widget-heading\" data-id=\"0500995\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reviving the golden oldies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1cf95 elementor-widget elementor-widget-text-editor\" data-id=\"3b1cf95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd1c204 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd1c204\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7717dc6\" data-id=\"7717dc6\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-b4550da elementor-widget elementor-widget-text-editor\" data-id=\"b4550da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>After launching womenswear labels kuho plus, kotelo and street casual brand Sand Sound targeting Generation Z in recent years, with this new launch of The Aperture, Samsung C&amp;T Fashion Group is seen as strengthening its portfolio of brands for women in the Millennial Generation and Generation Z (known together as the Generation MZ).<\/p><p>The Aperture is expected to attract the attention of women in their mid-20s and 30s who like a look that is both stylish and practical, especially women who prefer garments that can be worn anytime, anyplace, regardless of the occasion.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7898cd7 elementor-widget elementor-widget-video\" data-id=\"7898cd7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Q4W7KsSQqCY&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67011bb elementor-widget elementor-widget-text-editor\" data-id=\"67011bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe generation of women aged 25 to 35 are at that age where they are moving on from the sporty, casual clothing of their teenage years and are starting to appreciate the classic looks of yesteryear. That is why The Aperture has as its core concept \u201cnew classic;\u201d reinterpreting iconic items of culture and fashion that have been popular before and introducing them to a new cohort.\n\nIn keeping with the MZ Generation\u2019s preference for digital shopping, The Aperture is available exclusively through online channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44f563 elementor-widget elementor-widget-image\" data-id=\"d44f563\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-2-1-1024x467.jpg\" class=\"attachment-large size-large wp-image-40131\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-2-1-1024x467.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-2-1-300x137.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-2-1-1536x700.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-2-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Reviving traditions: shades of purple and pink and soft knitted pullovers\n<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec0fa0 elementor-widget elementor-widget-heading\" data-id=\"2ec0fa0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nIt\u2019s not twee to like tweed\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214d808 elementor-widget elementor-widget-text-editor\" data-id=\"214d808\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For its first collection, The Aperture has chosen the concept of \u201cvintage revivalist,\u201d choosing selected vintage looks and reinterpreting them in a modern way to give them a fresh sensibility. One such revived vintage item is the tweed jacket.<\/p><p>As has been <a href=\"\/features\/fashion\/2022\/10\/autumn-in-warmth-comfort-and-style-tweed\/\">reported here before<\/a>, tweed is a classic, warm fabric that never goes out of style. As women age out of their teens and enter the world of adulthood and work, they are ready to appreciate the joy of wearing tweed.\u00a0 Tweed jackets were already a retro hit in the 1990s and have now been imagined afresh with three different cuts such as silhouette, texture, detail.<\/p><p>The \u201cnew hip line tweed jacket\u201d takes the high-quality tweed fabric produced in Scotland and Italy and combines it with a more rounded shoulder and roomy sleeve volume to create a sophisticated look. Meanwhile, the \u201cgrandfather jacket,\u201d as the name suggests, looks like it could have come straight out of your granddad\u2019s wardrobe, albeit with a unisex silhouette. And the \u201cboy tweed jacket\u201d with its straight silhouette and black collar gives off a chic vibe.<\/p><p>To pair with a tweed jacket, this vintage revivalist collection offers tweed skirts and pants, brown check pleated skirts inspired by ones from the 1990s, and soft-to-the-touch knitted cardigans and pullovers. The key colors for this season are black, gray, and shades of purple and pink.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4159747 elementor-widget elementor-widget-image\" data-id=\"4159747\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-3-1024x468.jpg\" class=\"attachment-large size-large wp-image-40146\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-3-1024x468.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-3-300x137.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-3-1536x702.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/image-3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">With its pleated skirts, cardigans, and sweaters, the first collection from Aperture gives off a classically stylish and practical vibe.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9437524 elementor-widget elementor-widget-heading\" data-id=\"9437524\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new look for each season<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6edbf elementor-widget elementor-widget-text-editor\" data-id=\"7b6edbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In describing the new label, an official from Samsung C&amp;T Fashion Group\u2019s new business development team said, \u201cWe are launching The Aperture as a new women\u2019s clothing brand that reinterprets the cultures of various eras in a modern way,\u201d adding, \u201cWith its unique combination of style, creativity, and practicality that provides fresh look at contemporary beauty, we hope it will attract many fans.\u201d<\/p><p>Unlike other brands that focus on maintaining a unified style throughout the seasons, The Aperture will choose and showcase fresh new concepts each season. This will allow a new and unique clothing culture to appear through the opening that The Aperture presents to us with each seasonal collection.<\/p><p>The above items and this season\u2019s \u201cvintage revivalist\u201d collection from The Aperture can only be found online at Samsung C&amp;T Fashion Group\u2019s <a href=\"https:\/\/www.ssfshop.com\/\" target=\"_blank\" rel=\"noopener\">SSF shop<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As every photographer knows, an aperture is the small opening through which light enters a camera to create a lasting image. But now the word has a new meaning: an opening through which culture enters and appears to us. \u201cThe Aperture,\u201d made by putting together elements of \u201cappear\u201d and \u201cculture,\u201d is a new brand of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40118,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-40116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opening an aperture to the appearance of culture - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opening an aperture to the appearance of culture - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"As every photographer knows, an aperture is the small opening through which light enters a camera to create a lasting image. But now the word has a new meaning: an opening through which culture enters and appears to us. \u201cThe Aperture,\u201d made by putting together elements of \u201cappear\u201d and \u201cculture,\u201d is a new brand of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/\" \/>\n<meta property=\"og:site_name\" content=\"Samsung C&amp;T Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-08T00:17:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T07:32:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.samsungcnt.com\/en\/wp-content\/uploads\/sites\/3\/2023\/02\/POSTER-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/\"},\"author\":{\"name\":\"Samsung C&amp;T Global PR Manager\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\"},\"headline\":\"Opening an aperture to the appearance of culture\",\"datePublished\":\"2023-02-08T00:17:42+00:00\",\"dateModified\":\"2023-02-27T07:32:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/\"},\"wordCount\":692,\"publisher\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2023\/02\/POSTER-1-scaled-1.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-02-opening-an-aperture-to-the-appearance-of-culture\/\",\"name\":\"Opening an aperture to the appearance of culture - 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