{"id":4511,"date":"2017-04-28T08:00:07","date_gmt":"2017-04-27T23:00:07","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=4511"},"modified":"2023-02-16T17:40:18","modified_gmt":"2023-02-16T08:40:18","slug":"heart-for-eye-campaign-for-2017-focuses-on-love-family","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-04-heart-for-eye-campaign-for-2017-focuses-on-love-family\/","title":{"rendered":"“Heart for Eye” Campaign for 2017 Focuses on Love, Family"},"content":{"rendered":"\t\t
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With Mothers Day, Family Day and other celebrations, May is traditionally known around the world as the month we recognize the importance of family. That\u2019s why this month Samsung C&T\u2019s Fashion Group\u2019s brand KUHO is once again releasing its limited edition \u201cHeart for Eye\u201d campaign merchandise to raise funds for and awareness of childhood blindness.<\/p>

Now in its 14th year, the annual \u201cHeart for Eye<\/a>\u201d campaign focuses on providing much-needed surgery and treatment to improve and restore vision for children around the world. Each year, some of Korea\u2019s most influential artists, designers and celebrities volunteer their time and efforts for the campaign. This year\u2019s themes of family and love have particular significance for many of the participants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As in years past, several high-profile influencers from Korea\u2019s music, fashion and design industries are volunteering for the cause, including singer Bora, fashion model Irene and furniture designer Do Ha Ham, whose works reflecting love are part of the inspiration for this year\u2019s campaign.<\/p>

In addition, the family of actor Beom-Soo Lee (his wife Yoon-Jin Lee and two young children), often seen on their own home-based TV show, are also involved with \u201cHeart for Eye\u201d this year, thus the additional focus on family.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Mr. Ham\u2019s design motifs include personified furniture combined with emotions, much as how people use their arms and legs to express their feelings, in particular how people express love.<\/p>

\u201cEmotional changes play a major role in infusing human life with diverse colors,\u201d explains Ham. \u201cSo I tried to create \u2018anthropomorphic furniture\u2019 that shows the behavior of seeking love.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2017 marks the 14th year of the \u201cHeart for Eye\u201d campaign, which has raised more than KRW 300 million to date to help subsidize eye surgery for blind children around the world. For many children with congenital blindness, the right treatment and surgery at the right time can restore their sight, but many families lack the access to and resources for these services.<\/p>

Fashion brand KUHO has been involved in \u201cHeart for Eye\u201d since 2006, creating merchandise whose sales benefit the charity. This year KUHO has expanded the range of their charitable products to include male as well as female outfits, jumpers, shopping bags, clutch bags and many other items, allowing the entire family to participate.<\/p>

All the proceeds from this campaign will be donated to the Samsung Medical Center in Seoul and will be used to cover surgery costs for visually impaired children. So far almost 320 children have received treatment through the \u201cHeart for Eye\u201d campaign, including eyesight recovery surgery, squint surgery and prosthetic eye surgery.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Junghee Yoon, Samsung C&T Fashion Group\u2019s Director for Women’s Wear Division, explains: \u201cAs the leading group in an industry which pursues beauty, we hope the \u2018Heart for Eye\u2019 campaign is a great precedent, as artists from across different disciplines all come together to volunteer for the campaign every year.\u201d Adds Yoon, \u201cWe will continue to carry out the \u2018Heart for Eye\u2019 campaign to provide a ray of hope to children around the world.\u201d<\/p>

KUHO\u2019s \u201cHeart for Eye\u201d merchandise will be available to the public on May 1st, in nationwide KUHO stores, Samsung C&T Fashion Group\u2019s online mall\u00a0SSF shop<\/a>\u00a0and the online select shop 29CM. For more information, please visit\u00a0http:\/\/www.heartforeye.com\/<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

With Mothers Day, Family Day and other celebrations, May is traditionally known around the world as the month we recognize the importance of family. That\u2019s why this month Samsung C&T\u2019s Fashion Group\u2019s brand KUHO is once again releasing its limited edition \u201cHeart for Eye\u201d campaign merchandise to raise funds for and awareness of childhood blindness. […]<\/p>\n","protected":false},"author":1,"featured_media":4564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[2292,601,286,193,70,1792,2842,215,2843,900,722,90,353,124,2844],"class_list":["post-4511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-campaign","tag-corporate-social-responsibility","tag-csr","tag-fashion","tag-fashion-group","tag-heart-for-eye","tag-heart-for-eye-2017","tag-kuho","tag-kuho-heart-for-eye","tag-lifestyle","tag-samsung","tag-samsung-ct","tag-samsung-ct-fashion-group","tag-samsung-fashion","tag-samsung-medical-center"],"acf":[],"yoast_head":"\n"Heart for Eye" Campaign for 2017 Focuses on Love, Family - Samsung C&T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-04-heart-for-eye-campaign-for-2017-focuses-on-love-family\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Heart for Eye" Campaign for 2017 Focuses on Love, Family - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"With Mothers Day, Family Day and other celebrations, May is traditionally known around the world as the month we recognize the importance of family. 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