{"id":46505,"date":"2023-11-23T14:55:42","date_gmt":"2023-11-23T05:55:42","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=46505"},"modified":"2023-11-23T15:01:34","modified_gmt":"2023-11-23T06:01:34","slug":"popping-into-an-area-near-you-jacquemus-and-comme-des-garcons-pop-ups","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-11-popping-into-an-area-near-you-jacquemus-and-comme-des-garcons-pop-ups\/","title":{"rendered":"Popping into an area near you: Jacquemus and COMME des GAR\u00c7ONS pop-ups"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"46505\" class=\"elementor elementor-46505\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-883fd8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"883fd8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b6dcf9\" data-id=\"9b6dcf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-410b7d2 elementor-widget elementor-widget-text-editor\" data-id=\"410b7d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When one of your favorite brands comes to stay in one of one of your favorite neighborhoods for a short time, it\u2019s nice to pay them a visit. Right now, two of the world\u2019s hottest fashion labels have appeared \u2013 for a limited time \u2013 in one of Seoul\u2019s hippest areas.<\/p><p>One of the most exciting new trends in offline retailing over the last decade has been pop-up shopping. A pop-up store is a temporary outlet for one specific brand. When opening a pop-up store, it is important to choose a location that draws people. New York City\u2019s trendy <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2014-10-01\/nyc-s-soho-serves-as-retail-testing-ground-for-chobani-samsung#xj4y7vzkg\">SoHo neighborhood<\/a> has been home to some notable examples of pop-up retailing, for example by Chobani and Samsung Electronics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae47703 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae47703\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad11725\" data-id=\"ad11725\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcdf3f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcdf3f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a0b915\" data-id=\"0a0b915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-938583e elementor-widget elementor-widget-text-editor\" data-id=\"938583e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jacquemus and COMME des GAR\u00c7ONS, two France-based luxury fashion labels represented in Korea by Samsung C&amp;T Fashion Group, recently opened pop-up stores in the Seongsu neighborhood, often called the Brooklyn of Korea and known for its new-meets-old aesthetic, where restaurants and ateliers have appeared in repurposed industrial spaces. It is the same area where a year ago Samsung C&amp;T casual brand <a href=\"https:\/\/protect2.fireeye.com\/v1\/url?k=fb0629eb-9a8d3cdd-fb07a2a4-000babff9b5d-cd9884794f32d3d7&amp;q=1&amp;e=2b8ab7c8-e61f-4810-b6e1-e93d11b7c7ec&amp;u=https%3A%2F%2Fnews.samsungcnt.com%2Fen%2Ffeatures%2Ffashion%2F2022-11-chuu-in-chuurucks-brings-fashion-to-the-youth%2F\">8 seconds had its Chuurucks pop-up mobile store<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4928a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4928a5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e35a34\" data-id=\"0e35a34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b8865 elementor-widget elementor-widget-heading\" data-id=\"47b8865\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A unique boutique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1df60eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1df60eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b92c621\" data-id=\"b92c621\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d15e86d elementor-widget elementor-widget-text-editor\" data-id=\"d15e86d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Causing many heads to turn on the streets of Seongsu last month was a building with a fa\u00e7ade clearly resembling the distinctive and elegantly puffy Le Bambinou bag from Jacquemus. Upon stepping inside the 183-square-meter structure, visitors found they were inside a clean, bright white space. This was Le Caf\u00e9 Fleur Boutique, a pop-up store also in Seongsu devoted exclusively to the French label named after its designer.<\/p><p>The eye-catching and fun pop-up store, open until Oct. 29, was the first of its kind in Asia and welcomed people to immerse themselves in the look and feel of the brand. Le Caf\u00e9 Fleur Boutique was three spaces in one, each one offering visitors a different way to experience Jacquemus.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb5b7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb5b7b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-055b677\" data-id=\"055b677\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71a68de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71a68de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed86239\" data-id=\"ed86239\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-702e704 elementor-widget elementor-widget-text-editor\" data-id=\"702e704\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first place visitors saw was Caf\u00e9 Corner, offering 8 different beverages including coffee. The featured drink was cherry-ade, containing real cherries and with a deep red color. The next space was the Flower Corner, where a limited number of bouquets of white-colored lisianthus flowers were sold each day in packages featuring the Jacquemus logo. The third and final section of Le Caf\u00e9 Fleur Boutique stocked key accessories from the LE CHOUCHOU collection, such as bags, scarves, and hats.<\/p><p>Le Caf\u00e9 Fleur Boutique was designed to give people a taste of Jacquemus and whet their appetite, nudging them to want to know and see more. Likewise, other concept pop-up stores have been opened in Paris, France, and Portofino, Italy, offering visitors a chance to experience the playful and attractive brand identity of Jacquemus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13d7151 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13d7151\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-436f622\" data-id=\"436f622\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e785658 elementor-widget elementor-widget-heading\" data-id=\"e785658\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> \n\nCOMME des GAR\u00c7ONS has come to Seongsu\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-106d823 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"106d823\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dab6697\" data-id=\"dab6697\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6afc8d5 elementor-widget elementor-widget-text-editor\" data-id=\"6afc8d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Until the end of the year, casual streetwear brand COMME des GAR\u00c7ONS has a 2-story pop-up store on the first and second floors of a culture complex in Seongsu named Stage 35. This temporary retail outlet, in a cozy 132 square meters of space, will exclusively showcase the CDGCDGCDG line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63e0e8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63e0e8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2838be1\" data-id=\"2838be1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-529627f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"529627f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b85c57\" data-id=\"1b85c57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bca409f elementor-widget elementor-widget-text-editor\" data-id=\"bca409f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The CDGCDGCDG line produces items influenced by a street mood and featuring large, bold lettering spelling CDG and COMME des GAR\u00c7ONS. This line has become popular through its exciting collaborations with other brands like Vans, St\u00fcssy, and Alpha Industries.<\/p><p>Young people can directly feel and experience the range of garments that comprise the CDGCDGCDG line and experience the brand identity while being surrounded by it at this pop-up store. The space is box-shaped with the signature CDG logo printed in huge letters on a white background on the floor, walls, and ceiling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c56f7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c56f7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09b5a25\" data-id=\"09b5a25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ede3470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ede3470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2d502b\" data-id=\"f2d502b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0991fc4 elementor-widget elementor-widget-text-editor\" data-id=\"0991fc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although it\u2019s not a big store, it feels somehow roomy, because the items are spaced out, giving people a chance to fully appreciate the items on display. Here, visitors will see not just the already popular CDGCDGCDG items, but also exclusive new products that are being released in Korea for the first time, including a zip-up hoodie and a padded vest in collaboration with Alpha Industries.<\/p><p>Samsung C&amp;T Fashion Group says that while this pop-up store will close on the last day of 2023, it plans to use various types of strategies next year to give more opportunities for young people to fall in love with COMME des GAR\u00c7ONS.<\/p><p>Both the COMME des GAR\u00c7ONS and Jacquemus pop-up stores in Seongsu exhibit the pride of Samsung C&amp;T Fashion Group in the international luxury brand that it represents in Korea. Visitors to \u201cthe Brooklyn of Seoul\u201d and other hot neighborhoods can look forward to other exciting pop-up experiences of their favorite Samsung C&amp;T brands in the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When one of your favorite brands comes to stay in one of one of your favorite neighborhoods for a short time, it\u2019s nice to pay them a visit. Right now, two of the world\u2019s hottest fashion labels have appeared \u2013 for a limited time \u2013 in one of Seoul\u2019s hippest areas. One of the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":46506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-46505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Popping into an area near you: Jacquemus and COMME des GAR\u00c7ONS pop-ups - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2023-11-popping-into-an-area-near-you-jacquemus-and-comme-des-garcons-pop-ups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Popping into an area near you: Jacquemus and COMME des GAR\u00c7ONS pop-ups - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"When one of your favorite brands comes to stay in one of one of your favorite neighborhoods for a short time, it\u2019s nice to pay them a visit. 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