{"id":50071,"date":"2024-10-02T15:34:20","date_gmt":"2024-10-02T06:34:20","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=50071"},"modified":"2024-10-02T15:51:36","modified_gmt":"2024-10-02T06:51:36","slug":"lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/","title":{"rendered":"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Over the summer, LEMAIRE launched a film screening series at its Seoul flagship store featuring a curated selection of summer films. The store’s second floor has also been transformed into a reading room for a limited time, featuring a curated selection of film, art, and poetry books.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LEMAIRE, a timeless French contemporary brand, known for its sophisticated approach to fashion, continues to make waves in Seoul with a series of cultural events at its flagship store. This summer, LEMAIRE hosted its first-ever series of film screenings in South Korea called \u201cTASTE OF SUMMER,\u201d at the outdoor garden of its flagship store in Hannam. This marked the brand’s inaugural film screening series in Korea and featured a curated selection of summer-themed films.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t
LEMAIRE's \"TASTE OF SUMMER\u201d film screening series at its flagship store in Seoul, South Korea<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

LEMARIE\u2019s Flagship Store in Seoul: A Hub for Art and Culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LEMAIRE\u2019s flagship store in Hannam opened in November 2023 as its second global flagship store following the opening of its Paris store. The beauty of this store is that it is not just a retail space but also a venue for cultural enrichment.<\/p>

Located in the heart of Seoul\u2019s art and culture district, the store was designed to reflect both the brand\u2019s sophisticated aesthetic and its commitment to cultural engagement. The store is housed in a renovated 1970s two-story home and combines modern design with traditional Korean elements, providing a unique backdrop for its events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u201cA Taste of Summer\u201d Film Screening Series<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Over the summer in Korea, LEMAIRE\u2019s Seoul film screening series included three carefully selected summer films: Jacques Rozier’s “Du c\u00f4t\u00e9 d\u2019Orou\u00ebt,” Shinji Somai’s “Moving,” and Lucrecia Martel’s “La Ci\u00e9naga.” Each film reflects the ephemeral nature of summer and its diverse landscapes, from the Atlantic coast of France to the humid cityscapes of Kyoto and the subtropical forests of Argentina.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"Two
An artist talk takes place during LEMAIRE\u2019s film screening series in Seoul<\/figcaption><\/figure><\/div>
\"An
Guests viewing a film during LEMAIRE\u2019s outdoor screening event at its Seoul flagship store<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

A Sense of Place, Time, and Tune<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LEMAIRE’s lineup of cultural events is not limited to film screenings. In April, the brand launched its first exhibition titled “a sense of place, a sense of time, a sense of tune.” The exhibition featured the photography of Osma Harvilaht in Ho Chi Minh City and Hanoi, which captured the movement and hustle of Vietnam’s motorcyclists.<\/p>

The subjects of the images were captured wearing LEMAIRE’s Spring-Summer 2023 and 2024 collection. The exhibition was curated by Jos Auzende and Sarah-Linh Tran and explored themes of travel and cultural influence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"A
LEMAIRE\u2019s \u201ca sense of place, a sense of time, a sense of tune\u201d exhibition at its Seoul flagship store (Image by LEMAIRE)<\/figcaption><\/figure><\/div>
\"A
Osma Harvilaht\u2019s photography featuring LEMAIRE\u2019s SS23\/24 Collection (Image by LEMAIRE)<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Engaging Artists Discussions and a Reading Room<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LEMAIRE\u2019s film screening event was followed up with a vibrant talk session featuring actress Moon So-ri, poet Yoo Jin-mok, and director Jang Gun-jae, who engaged in discussions about LEMAIRE\u2019s philosophy and the thematic essence of summer in film.<\/p>

The store\u2019s second floor has now been transformed into a reading room curated in collaboration with the independent bookstore Paums Seoul. The reading room features a range of books, including film criticism, notes from cinephiles, poetry, photography, and literary essays and will be open until October 31, 2024.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"A
Books featured in the LEMAIRE\u2019s Hannam flagship store, showcasing a selection of film criticism, poetry, and more.<\/figcaption><\/figure><\/div>
\"A
The reading room at LEMAIRE Seoul, curated by Paums Seoul<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Expanding Cultural Horizons<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LEMAIRE\u2019s approach extends beyond the typical retail experience. By integrating art and culture into its flagship store initiatives, the brand not only showcases its fashion collections but also enriches the cultural fabric of its host cities. This strategy aligns with the broader vision of LEMAIRE to blend fashion with cultural exploration, making its flagship store a true cultural destination.<\/p>

Nam Ho-seong, Head of Overseas Products, remarked, \u201cThrough these events, we aim to convey new inspiration and the brand\u2019s philosophy, allowing our customers to experience the values and identity of LEMAIRE through a cultural and artistic approach.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

LEMAIRE Hannam, Seoul<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

8-3 Daesagwan-ro 11-gil, Yongsan-gu
Open Monday to Sunday from 11am to 8pm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Over the summer, LEMAIRE launched a film screening series at its Seoul flagship store featuring a curated selection of summer films. The store’s second floor has also been transformed into a reading room for a limited time, featuring a curated selection of film, art, and poetry books. LEMAIRE, a timeless French contemporary brand, known for […]<\/p>\n","protected":false},"author":1,"featured_media":50080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-50071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"\nLEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature - Samsung C&T Newsroom<\/title>\n<meta name=\"description\" content=\"French clothing brand LEMAIRE has expanded its cultural footprint at its flagship store in Hannam, Seoul, hosting a summer film series and transforming its second floor into a reading room.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"French clothing brand LEMAIRE has expanded its cultural footprint at its flagship store in Hannam, Seoul, hosting a summer film series and transforming its second floor into a reading room.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/\" \/>\n<meta property=\"og:site_name\" content=\"Samsung C&T Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-02T06:34:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-02T06:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.samsungcnt.com\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samsung C&T Global PR Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samsung C&T Global PR Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/\"},\"author\":{\"name\":\"Samsung C&T Global PR Manager\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\"},\"headline\":\"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature\",\"datePublished\":\"2024-10-02T06:34:20+00:00\",\"dateModified\":\"2024-10-02T06:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/\"},\"wordCount\":719,\"publisher\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg\",\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/\",\"name\":\"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature - Samsung C&T Newsroom\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg\",\"datePublished\":\"2024-10-02T06:34:20+00:00\",\"dateModified\":\"2024-10-02T06:51:36+00:00\",\"description\":\"French clothing brand LEMAIRE has expanded its cultural footprint at its flagship store in Hannam, Seoul, hosting a summer film series and transforming its second floor into a reading room.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#primaryimage\",\"url\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg\",\"contentUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg\",\"width\":1200,\"height\":628,\"caption\":\"A selection of colorfully designed books in Korean and English are displayed on a wooden shelf and are spread out on a flat surface organized neatly.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.samsungcnt.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#website\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/\",\"name\":\"Samsung C&T Newsroom\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.samsungcnt.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\",\"name\":\"Samsung C&T Newsroom\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/07\/samsuncnt-logo-title_1.png\",\"contentUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/07\/samsuncnt-logo-title_1.png\",\"width\":377,\"height\":118,\"caption\":\"Samsung C&T Newsroom\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\",\"name\":\"Samsung C&T Global PR Manager\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d10e6d83d18667e1ca1fca3f84a838fccb76ead77ab29431ce042fd74fafec1d?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d10e6d83d18667e1ca1fca3f84a838fccb76ead77ab29431ce042fd74fafec1d?s=96&d=blank&r=g\",\"caption\":\"Samsung C&T Global PR Manager\"},\"description\":\"The Samsung C&T Global PR Manager can be reached at cnt.pr@samsung.com.\",\"sameAs\":[\"https:\/\/news.samsungcnt.com\/en\/author-samsung-ct-global-pr-manager\/\"],\"url\":\"https:\/\/news.samsungcnt.com\/en\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature - Samsung C&T Newsroom","description":"French clothing brand LEMAIRE has expanded its cultural footprint at its flagship store in Hannam, Seoul, hosting a summer film series and transforming its second floor into a reading room.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/","og_locale":"en_US","og_type":"article","og_title":"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature - Samsung C&T Newsroom","og_description":"French clothing brand LEMAIRE has expanded its cultural footprint at its flagship store in Hannam, Seoul, hosting a summer film series and transforming its second floor into a reading room.","og_url":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/","og_site_name":"Samsung C&T Newsroom","article_published_time":"2024-10-02T06:34:20+00:00","article_modified_time":"2024-10-02T06:51:36+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/news.samsungcnt.com\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg","type":"image\/jpeg"}],"author":"Samsung C&T Global PR Manager","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Samsung C&T Global PR Manager","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#article","isPartOf":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/"},"author":{"name":"Samsung C&T Global PR Manager","@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08"},"headline":"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature","datePublished":"2024-10-02T06:34:20+00:00","dateModified":"2024-10-02T06:51:36+00:00","mainEntityOfPage":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/"},"wordCount":719,"publisher":{"@id":"https:\/\/news.samsungcnt.com\/en\/#organization"},"image":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#primaryimage"},"thumbnailUrl":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg","articleSection":["Fashion"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/","url":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/","name":"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature - Samsung C&T Newsroom","isPartOf":{"@id":"https:\/\/news.samsungcnt.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#primaryimage"},"image":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#primaryimage"},"thumbnailUrl":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg","datePublished":"2024-10-02T06:34:20+00:00","dateModified":"2024-10-02T06:51:36+00:00","description":"French clothing brand LEMAIRE has expanded its cultural footprint at its flagship store in Hannam, Seoul, hosting a summer film series and transforming its second floor into a reading room.","breadcrumb":{"@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#primaryimage","url":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg","contentUrl":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2024\/09\/1200px-LEMAIRE-Embraces-Cultural-Arts-Beyond-Fashion-Through-Film-and-Literature.jpg","width":1200,"height":628,"caption":"A selection of colorfully designed books in Korean and English are displayed on a wooden shelf and are spread out on a flat surface organized neatly."},{"@type":"BreadcrumbList","@id":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2024-10-lemaire-embraces-cultural-arts-beyond-fashion-through-film-and-literature\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.samsungcnt.com\/en\/"},{"@type":"ListItem","position":2,"name":"LEMAIRE Embraces Cultural Arts Beyond Fashion Through Film and Literature"}]},{"@type":"WebSite","@id":"https:\/\/news.samsungcnt.com\/en\/#website","url":"https:\/\/news.samsungcnt.com\/en\/","name":"Samsung C&T Newsroom","description":"","publisher":{"@id":"https:\/\/news.samsungcnt.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.samsungcnt.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/news.samsungcnt.com\/en\/#organization","name":"Samsung C&T Newsroom","url":"https:\/\/news.samsungcnt.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/07\/samsuncnt-logo-title_1.png","contentUrl":"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2022\/07\/samsuncnt-logo-title_1.png","width":377,"height":118,"caption":"Samsung C&T Newsroom"},"image":{"@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08","name":"Samsung C&T Global PR Manager","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d10e6d83d18667e1ca1fca3f84a838fccb76ead77ab29431ce042fd74fafec1d?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d10e6d83d18667e1ca1fca3f84a838fccb76ead77ab29431ce042fd74fafec1d?s=96&d=blank&r=g","caption":"Samsung C&T Global PR Manager"},"description":"The Samsung C&T Global PR Manager can be reached at cnt.pr@samsung.com.","sameAs":["https:\/\/news.samsungcnt.com\/en\/author-samsung-ct-global-pr-manager\/"],"url":"https:\/\/news.samsungcnt.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/posts\/50071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/comments?post=50071"}],"version-history":[{"count":5,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/posts\/50071\/revisions"}],"predecessor-version":[{"id":50092,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/posts\/50071\/revisions\/50092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/media\/50080"}],"wp:attachment":[{"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/media?parent=50071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/categories?post=50071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.samsungcnt.com\/en\/wp-json\/wp\/v2\/tags?post=50071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}