{"id":5080,"date":"2017-06-27T15:59:39","date_gmt":"2017-06-27T06:59:39","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=5080"},"modified":"2023-02-25T00:16:03","modified_gmt":"2023-02-24T15:16:03","slug":"the-technology-behind-seouls-landmark-dongdaemun-design-plaza","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/","title":{"rendered":"The Technology Behind Seoul\u2019s Landmark Dongdaemun Design Plaza"},"content":{"rendered":"\t\t
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In downtown Seoul, few structures demand the respect and admiration that the\u00a0Samsung C&T built<\/a>\u00a0Dongdaemun Design Plaza (DDP) does. The groundbreaking design by famed architect Zaha Hadid \u2013 the first woman to win the Pritzker Architecture Prize \u2013 together with the imagination of Samsung C&T, helped transform an old baseball diamond into a modern fashion hub and international tourist destination.<\/p>

The building itself, which opened on March 21, 2014, sports an unusual \u2018UFO\u2019 shape with a futuristic curvature, yet easily manages to pull off the look with elegance and grace. However, taking the vision of the prominent architect and turning that vision into reality was especially difficult in the case of the DDP, as the company was asked to do something that had never been done before.<\/p>

Let\u2019s take a closer look at how this design was brought to life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Designing in 3D with BIM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The use of computer software to aid modern construction is evolving rapidly, and\u00a0Samsung C&T is on board<\/a>. But at the time of the DDP\u2019s construction, Building Information Modeling, or BIM, was not as ubiquitous as it is today. For Korea, the DDP was the first case where BIM was used throughout the entire building process, from excavation and construction to finishing the interior and putting the final touches on the landscape. Simply put, the amorphous design of the DDP was impossible with traditional 2D approaches to construction.<\/p>

The efficient 3D design process utilizing BIM enabled the construction of the DDP to finish in record time, taking just over 4 and one-half years to reach completion. However, it was not only the BIM modeling that enabled this torrid construction pace \u2013 the Construction group invented its own panel construction technique, which shaved an approximate 16 years off the construction period. Let\u2019s take a closer look.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Where Design and Construction Meet Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The DDP\u2019s amorphous exterior panel design is the world\u2019s largest of its kind, featuring some 45,133 aluminum panels, all in different shapes, sizes and various degrees of curvature. With the technology that existed at the time, making these 45,000 panels would have taken up to 20 years!<\/p>

Samsung C&T travelled the world to meet with leading panel manufacturing companies to find a solution, but came up empty. The company decided that the only way to move forward and meet their aggressive timeline, was to develop an entirely new building method themselves.<\/p>

\u00a0<\/strong>Unexpectedly, the company stumbled across the solution while visiting a research institute in China, which was experimenting with a press machine to produce the rounded parts of a ship\u2019s bow. After negotiating with the Chinese research team to secure the necessary transfers of technology, it was time to custom-build its own multi-point molding press machine, or MPSF, which was used to craft the curvaceous panels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Building in Motion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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First, the exact shape of each panel was designed in 3D with BIM, and based on these calculations, the MPSF forged the panels as per spec. This machine allowed for the manufacturing of all 45,000 panels to be finished in just 1 year and 8 months.<\/p>

Second, after the machine pressed the panels, the company still had to develop yet another new method for the secondary refinements of punching and cutting the panels. To solve this, the company introduced a multi-joint robot with a laser cutter, similar to those used in automobile manufacturing, to get the job done.<\/p>

Finally, the process was completed after fixing each panel in place to prevent it from springing back to its original shape because of its natural elasticity. Each panel received a unique serial number to ensure they got attached in the correct position according to the BIM design. It took approximately 19 months to attach the 45,000 plus panels of the DDP structure.<\/p>

By combining BIM, inventing a new MPSF machine, and employing a multi-joint robot with a laser cutting, Samsung C&T overcame a seemingly impossible task to get the job done in record time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Rib Molding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to create the unique atmosphere of the DDP, various shapes of exposed amorphous concrete were introduced both internally and externally. Hadid\u2019s bold designs made constructing \u2018simple\u2019 molds a difficult task in and of itself.<\/p>

To meet the demands of the design, round-shaped molds that looks like ribs were implemented with plywood and steel bars. The molds came to be known as the \u201crib mold\u201d. This technique was what enabled the DDP\u2019s exterior to take its unique form of exposed, curved concrete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Beauty of it All<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The results of Hadid\u2019s visionary design and Samsung C&T\u2019s ingenuity are undeniable. The completed fa\u00e7ade utilizes a field of pixilation and perforation patterns that creates stunning visual results. The exterior of the building also transforms according to the lighting around it. The building will take on different characteristics as the external conditions around it change \u2013 at times, it appears to stand alone; sometimes it blends into its surroundings; and at night, the DDP\u2019s shell gracefully reflects the LED glow of surrounding buildings to truly embrace its urban home.<\/p>

The 4 green spaces constructed on the roof of the building also provide a new green space within Seoul\u2019s dense urban jungle, while at the same time improve the building\u2019s insulation.<\/p>

The DDP is an amalgamation of a visionary design matched only by the determination of a company to make the impossible happen. Continuously abuzz with visitors from all corners of the globe, including large international exhibitions, futuristic retail stores, and even restored parts of Seoul\u2019s ancient fortress walls, the DDP serves as a vital link between Seoul\u2019s modernity and its storied history.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In downtown Seoul, few structures demand the respect and admiration that the\u00a0Samsung C&T built\u00a0Dongdaemun Design Plaza (DDP) does. The groundbreaking design by famed architect Zaha Hadid \u2013 the first woman to win the Pritzker Architecture Prize \u2013 together with the imagination of Samsung C&T, helped transform an old baseball diamond into a modern fashion hub […]<\/p>\n","protected":false},"author":1,"featured_media":5088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[2663,972,2664,2414,748,1689,2731,751,2732,2415,304,2443,2733,2734,722,90,2017,2187,987,988,1541],"class_list":["post-5080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engineering-construction","tag-3d","tag-bim","tag-building-information-modeling","tag-constructionprojects","tag-ddp","tag-design","tag-dongdaemun","tag-dongdaemun-design-plaza","tag-dongdaemundesignplaza","tag-ec","tag-engineering-construction","tag-korea","tag-mpsf","tag-plaza","tag-samsung","tag-samsung-ct","tag-samsung-ct-consturction-group","tag-samsung-cts-engineering-and-construction-group","tag-samsungct","tag-samsungctconstruction","tag-seoul"],"acf":[],"yoast_head":"\nThe Technology Behind Seoul\u2019s Landmark Dongdaemun Design Plaza - Samsung C&T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Technology Behind Seoul\u2019s Landmark Dongdaemun Design Plaza - Samsung C&T Newsroom\" \/>\n<meta property=\"og:description\" content=\"In downtown Seoul, few structures demand the respect and admiration that the\u00a0Samsung C&T built\u00a0Dongdaemun Design Plaza (DDP) does. The groundbreaking design by famed architect Zaha Hadid \u2013 the first woman to win the Pritzker Architecture Prize \u2013 together with the imagination of Samsung C&T, helped transform an old baseball diamond into a modern fashion hub […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/\" \/>\n<meta property=\"og:site_name\" content=\"Samsung C&T Newsroom\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-27T06:59:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T15:16:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.samsungcnt.com\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/294x235_thumb-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"294\" \/>\n\t<meta property=\"og:image:height\" content=\"235\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samsung C&T Global PR Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Samsung C&T Global PR Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/\"},\"author\":{\"name\":\"Samsung C&T Global PR Manager\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\"},\"headline\":\"The Technology Behind Seoul\u2019s Landmark Dongdaemun Design Plaza\",\"datePublished\":\"2017-06-27T06:59:39+00:00\",\"dateModified\":\"2023-02-24T15:16:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/\"},\"wordCount\":951,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/294x235_thumb-10.jpg\",\"keywords\":[\"3D\",\"BIM\",\"Building Information Modeling\",\"ConstructionProjects\",\"DDP\",\"Design\",\"Dongdaemun\",\"Dongdaemun Design Plaza\",\"DongdaemunDesignPlaza\",\"E&C\",\"Engineering & Construction\",\"Korea\",\"MPSF\",\"Plaza\",\"samsung\",\"samsung c&t\",\"Samsung C&T Consturction Group\",\"Samsung C&T\u2019s Engineering and Construction Group\",\"samsungc&t\",\"SamsungC&TConstruction\",\"seoul\"],\"articleSection\":[\"Engineering & Construction\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/\",\"url\":\"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2017-06-the-technology-behind-seouls-landmark-dongdaemun-design-plaza\/\",\"name\":\"The Technology Behind Seoul\u2019s Landmark Dongdaemun Design Plaza - 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