{"id":5099,"date":"2017-06-28T17:36:01","date_gmt":"2017-06-28T08:36:01","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=5099"},"modified":"2023-02-16T17:40:10","modified_gmt":"2023-02-16T08:40:10","slug":"juun-js-2018-ss-collection-expands-contracts-traditional-fashion","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-06-juun-js-2018-ss-collection-expands-contracts-traditional-fashion\/","title":{"rendered":"JUUN.J\u2019s 2018 S\/S Collection Expands and Contracts Traditional Fashion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5099\" class=\"elementor elementor-5099\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bcef613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bcef613\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49f4f98f\" data-id=\"49f4f98f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7686e0 elementor-widget elementor-widget-text-editor\" data-id=\"d7686e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>JUUN.J, the global menswear arm of Samsung C&amp;T\u2019s Fashion Group, held its 2018 Spring\/Summer(\u201918 S\/S) Collection in a Paris showroom \u2013 Laboratoire \u2013 on the 23<sup>rd<\/sup>\u00a0of June 2017.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02e9f7 elementor-widget elementor-widget-image\" data-id=\"a02e9f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/06\/ready01-10-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUyMjAsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzA2XC9yZWFkeTAxLTEwLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready01-10-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35220\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready01-10-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready01-10-1-300x200.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready01-10-1-1024x681.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326d994 elementor-widget elementor-widget-text-editor\" data-id=\"326d994\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Following in\u00a0<a href=\"https:\/\/news.samsungcnt.com\/en\/juun-j-celebrates-10-years-paris-mens-fashion-week\/\">his own history of unique collection displays<\/a>, this too was no ordinary show as JUUN.J presented his work in a novel way, far removed from the traditional runway-centric shows of the past.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb9a92a elementor-widget elementor-widget-heading\" data-id=\"eb9a92a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Breaking Down Norms<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ec209 elementor-widget elementor-widget-text-editor\" data-id=\"a5ec209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/news.samsungcnt.com\/en\/juun-j-lifts-lid-covered-2017-springsummer-line-paris-fashion-week\/\">Since 2017, JUUN.J has forged a new trajectory for his collections<\/a>\u00a0by breaking away from the prototypical runway exhibition model for releasing new collections. This won praise from the audience, who appreciated the designer\u2019s fresh approach and collaborative forum.<\/p><p>The \u201918 S\/S collection revolved around the concepts of EXPAND and CONTRACT, which contrast with the formal elements of traditional fashion shows by enabling participants to better focus on the clothing, rather than the spectacle of the show itself.<\/p><p>To accomplish this, JUUN.J presented his seasonal assortment of oversized garbs with both male and female models next to 3m high images of models also wearing the clothing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9f7e0 elementor-widget elementor-widget-image\" data-id=\"fc9f7e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/06\/ready02-10-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUyMjEsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzA2XC9yZWFkeTAyLTEwLTEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready02-10-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35221\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready02-10-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready02-10-1-300x200.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready02-10-1-1024x681.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a84394a elementor-widget elementor-widget-heading\" data-id=\"a84394a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hands-on Fashion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152b3bd elementor-widget elementor-widget-text-editor\" data-id=\"152b3bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In another collection concept twist, show attendees not only got to see the bombers, unisex trench coats, rain jackets and loose-fitting silhouettes, they also got to touch the clothes with their own hands, take photos at will, and engage in real-time conversation with the designer himself. By design, the show was truly all about the fashion on display.<\/p><p>JUUN.J\u2019s concept for the \u201818 S\/S collection follows a larger global fashion trend where collections are presented in a more mobile and social media friendly environment. Taking this idea even further, this year\u2019s men\u2019s collections Vetements and Maison Margiela in Paris declared an end to traditional fashion shows in favor of more consumer-friendly events with better communication.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6196ca4 elementor-widget elementor-widget-image\" data-id=\"6196ca4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/06\/ready03-7-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUyMjIsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzA2XC9yZWFkeTAzLTctMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"1049\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready03-7-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35222\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready03-7-1.jpg 700w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready03-7-1-200x300.jpg 200w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready03-7-1-683x1024.jpg 683w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22bb1f2 elementor-widget elementor-widget-text-editor\" data-id=\"22bb1f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>JUUN.J presented his first Paris Collection in 2007, and about 20 collections later, continues to stick to his laurels of \u2018reinterpreting classics\u2019 and \u2018destructing and reconstructing\u2019 fashion through his own creative narratives.<\/p><p>This motif was again on display for the 2018 S\/S collection where he created an entirely new look by reinterpreting the shirt, along with oversized trench coats and the edgy MA1 jacket, which were crafted through a custom style of tailoring. In total, the collection\u2019s 14 models unveiled 29 separate outfits to an enthralled yet engaged audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b7007 elementor-widget elementor-widget-image\" data-id=\"36b7007\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready04-7-1-1024x510.jpg\" class=\"attachment-large size-large wp-image-35223\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready04-7-1-1024x510.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready04-7-1-300x149.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/06\/ready04-7-1.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a50fcb elementor-widget elementor-widget-text-editor\" data-id=\"7a50fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Currently, JUUN.J products are sold in roughly 100 boutiques in some 30 countries, including the global fashion hubs of NYC, London, Paris, Milano and Hong Kong.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>JUUN.J, the global menswear arm of Samsung C&amp;T\u2019s Fashion Group, held its 2018 Spring\/Summer(\u201918 S\/S) Collection in a Paris showroom \u2013 Laboratoire \u2013 on the 23rd\u00a0of June 2017. Following in\u00a0his own history of unique collection displays, this too was no ordinary show as JUUN.J presented his work in a novel way, far removed from the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[2735,2736,214,2737,361,2738,2739,2740,2741,90,2742],"class_list":["post-5099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-globalfashionbrand","tag-globalmenswear","tag-juun-j","tag-juun-j2018sscollection","tag-juun-jcollection","tag-juun-jnewcollection","tag-juun-jparis","tag-oversizedgarbs","tag-parisshowroom","tag-samsung-ct","tag-samsungcfashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>JUUN.J\u2019s 2018 S\/S Collection Expands and Contracts Traditional Fashion - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-06-juun-js-2018-ss-collection-expands-contracts-traditional-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JUUN.J\u2019s 2018 S\/S Collection Expands and Contracts Traditional Fashion - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"JUUN.J, the global menswear arm of Samsung C&amp;T\u2019s Fashion Group, held its 2018 Spring\/Summer(\u201918 S\/S) Collection in a Paris showroom \u2013 Laboratoire \u2013 on the 23rd\u00a0of June 2017. 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