{"id":51948,"date":"2025-07-01T19:14:00","date_gmt":"2025-07-01T10:14:00","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=51948"},"modified":"2025-07-09T10:34:18","modified_gmt":"2025-07-09T01:34:18","slug":"reinterpreting-classic-codes-juun-j-unveils-26ss-collection-at-paris-fashion-week","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2025-07-reinterpreting-classic-codes-juun-j-unveils-26ss-collection-at-paris-fashion-week\/","title":{"rendered":"Reinterpreting Classic Codes: Juun.J Unveils 26SS Collection at Paris Fashion Week"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Global designer brand Juun.J revealed its Spring Summer 2026 collection at Paris Fashion Week, captivating the fashion world with its \u2018BOY-ISH\u2019 theme.<\/li>\n\n\n\n<li>Held at Palais de Tokyo, the show highlighted Juun.J\u2019s signature play on contrast by merging classic suiting with denim, fluid silhouettes with structured tailoring, and gender boundaries with ease.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"624\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week-1.jpg\" alt=\"\" class=\"wp-image-52060\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week-1.jpg 1200w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week-1-500x260.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week-1-1024x532.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week-1-768x399.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Key looks from Juun.J\u2019s 26SS collection, blending classic tailoring, denim contrasts, and fluid silhouettes unveiled at Paris Fashion Week<\/figcaption><\/figure>\n\n\n\n<p>The global fashion scene turned its gaze once again to Paris as Juun.J, a designer brand under Samsung C&amp;T\u2019s Fashion Group, unveiled its highly anticipated Spring Summer 2026 (26SS) collection.<\/p>\n\n\n\n<p>Held at the contemporary art museum Palais de Tokyo on June 27, the show marked Juun.J\u2019s latest appearance at Paris Fashion Week. Since debuting in 2007, Juun.J has built a reputation as Korea\u2019s leading designer brand, celebrated for reinterpreting classic tailoring through bold, modern perspectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reimagining Gender Codes<\/h3>\n\n\n\n<p>The theme for the 26SS collection, \u2018BOY-ISH,\u2019 reflects designer Jung Wook-jun\u2019s belief that the most captivating fashion often emerges when traditional boundaries are blurred. By reimagining the way garments traditionally associated with masculinity or femininity are worn, Juun.J explores the beauty of contrast and the freedom of self-expression.<\/p>\n\n\n\n<p>At the heart of the collection is Juun.J\u2019s signature aesthetic of dramatic and beautiful contrast. Classic suiting fabrics meet raw denim, structured tailoring merges with oversized silhouettes, and the lines between masculine and feminine dissolve on the runway.<\/p>\n\n\n\n<p>The material palette features a mix of wool, denim, leather, and cotton. Navy serves as the foundation for the collection\u2019s color story, accompanied by black, red-brown, khaki, and royal blue accents.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"361\" height=\"541\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_3.jpg\" alt=\"\" class=\"wp-image-52025\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_3.jpg 361w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_3-334x500.jpg 334w\" sizes=\"(max-width: 361px) 100vw, 361px\" \/><figcaption class=\"wp-element-caption\">Juun J. feses streetwear and sculptural detail with a leather bomber and textured mini skirt for 26SS<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_1-683x1024.jpg\" alt=\"\" class=\"wp-image-52023\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_1-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_1-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_1-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_1-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_1.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">A statement look from Juun.J&#8217;s 26SS collection featuring layered ruffles and sculptural tailoring<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_2-683x1024.jpg\" alt=\"\" class=\"wp-image-52024\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_2-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_2-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_2-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_2-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_2.jpg 1200w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Juun.J reinterprets classic suiting with sharp shoulders and exaggerated proportions for 26SS<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><br>A Runway of Contrasts<\/h3>\n\n\n\n<p>Set against the striking minimalism of Palais de Tokyo, the show offered the perfect backdrop for Juun.J\u2019s latest vision. The all-white runway amplified the dramatic contrasts that define the brand, with 39 bold looks for both men and women unveiling a play of proportions, textures, and unexpected pairings.<\/p>\n\n\n\n<p>The collection drew an international crowd of over 500 industry insiders, media, buyers, celebrities, and influencers, all gathered to witness Juun.J\u2019s continued evolution. From sharp tailoring to oversized silhouettes and the effortless blending of masculine and feminine, every detail reaffirmed the brand\u2019s place at the forefront of global fashion.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_4-853x1024.jpeg\" alt=\"\" class=\"wp-image-52026\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_4-853x1024.jpeg 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_4-416x500.jpeg 416w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_4-768x922.jpeg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_4-1279x1536.jpeg 1279w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_4.jpeg 1440w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">Juun.J reworks military codes with oversized camo outerwear and a modern mini skirt for 26SS<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_5-853x1024.jpeg\" alt=\"\" class=\"wp-image-52027\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_5-853x1024.jpeg 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_5-416x500.jpeg 416w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_5-768x922.jpeg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_5-1279x1536.jpeg 1279w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_5.jpeg 1440w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">Demin meets military influence  in Juun.J&#8217;s 26SS look, belding raw textures and utilitarian details<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_6-853x1024.jpeg\" alt=\"\" class=\"wp-image-52028\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_6-853x1024.jpeg 853w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_6-416x500.jpeg 416w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_6-768x922.jpeg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_6-1279x1536.jpeg 1279w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/JUUN.J-Unveils-26SS-Collection-at-Paris-Fashion-Week_6.jpeg 1440w\" sizes=\"(max-width: 853px) 100vw, 853px\" \/><figcaption class=\"wp-element-caption\">Juun.J explorers contrasts width afitted camo tank and exaggerated tailored trousers for 26SS<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p>A model walks the runway in Juun.J\u2019s 26SS collection wearing an oversized camouflage bomber jacket over a black tank top and micro mini skirt, styled with knee-high socks, loafers, and a brown leather bag for a bold streetwear look.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redefining Boundaries, One Look at a Time<\/h3>\n\n\n\n<p>The 26SS collection invites a new conversation about fashion\u2019s rules. Inspired by the playful rebellion of youth and the beauty found in unconventional combinations, Juun.J continues to challenge expectations and rewrite the codes of classic style.<\/p>\n\n\n\n<p>For a closer look, the full runway show filmed at Palais de Tokyo is featured below, offering an immersive view of every bold silhouette and striking detail. Additional highlights and exclusive content are available through Juun.J\u2019s official <strong><a href=\"https:\/\/instagram.com\/juun_j\/\">Instagram<\/a><\/strong> and <strong><a href=\"https:\/\/youtube.com\/juun.j1858\">YouTube<\/a><\/strong> channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juun.J presents its 26SS Collection at Paris Fashion Week, showcasing bold contrasts and reinterpreted classics through its \u2018BOY-ISH\u2019 theme.  <\/p>\n","protected":false},"author":1,"featured_media":52060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-51948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reinterpreting Classic Codes: Juun.J Unveils 26SS Collection at Paris Fashion Week - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2025-07-reinterpreting-classic-codes-juun-j-unveils-26ss-collection-at-paris-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reinterpreting Classic Codes: Juun.J Unveils 26SS Collection at Paris Fashion Week - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Juun.J presents its 26SS Collection at Paris Fashion Week, showcasing bold contrasts and reinterpreted classics through its \u2018BOY-ISH\u2019 theme.\" \/>\n<meta property=\"og:url\" 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