{"id":51949,"date":"2025-06-26T19:14:00","date_gmt":"2025-06-26T10:14:00","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=51949"},"modified":"2025-07-09T10:39:50","modified_gmt":"2025-07-09T01:39:50","slug":"the-courage-to-start-again-soh-young-cecilia-lims-journey-to-unfamiliar-territory","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/trading-investment\/2025-06-the-courage-to-start-again-soh-young-cecilia-lims-journey-to-unfamiliar-territory\/","title":{"rendered":"The Courage to Start Again: Soh-young Cecilia Lim\u2019s Journey to Unfamiliar Territory"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>At Samsung C&amp;T Trading and Investment Group\u2019s Q1 2025 Management Meeting, Soh-young Cecilia Lim was recognized for her outstanding achievement in developing new business opportunities in the wind power sector.<\/li>\n\n\n\n<li>It was a well-deserved honor for someone who embraced the unfamiliar with courage and transformed a fresh start into lasting impact.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory.jpg\" alt=\"\" class=\"wp-image-51965\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory.jpg 1200w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-500x262.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-1024x536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Soh-young Cecilia Lim\u2019s achievements have been recognized after restarting her career in a new business field<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">New Me, New Market<\/h3>\n\n\n\n<p>Lim, a 20-year veteran in the Project Business Division (now the Energy Business Division) and the Steel Division, joined her current team five months ago with both anticipation and concern. Despite having extensive experience in steel sales, the wind power business was entirely new to her. Lim had to learn everything from scratch, including industry jargon, product specs, and market trends, while preparing for a critical overseas contract.<\/p>\n\n\n\n<p>\u201cWhile preparing the contract\u2026 I would carefully write each email, worried that even a small mistake could have a major impact on the deal. But rather than finding the challenge difficult, I actually found it really enjoyable.\u201d<\/p>\n\n\n\n<p>Amid early conversations with a key client, Lim also took on an additional large-scale project for a wind tower. Her proactive mindset and curiosity played a major role in uncovering these overlapping opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Navigating Change with Agility<\/h3>\n\n\n\n<p>The wind power industry was shifting rapidly, with turbine manufacturers now directly involved in material sourcing. Lim noticed this change and took the initiative to learn everything she could by researching online, speaking with suppliers, and studying detailed industry reports.<\/p>\n\n\n\n<p>During a flight to an international wind energy expo, Lim read through an 80-page report that helped her hold her own in conversations. One of the challenges she faced in securing orders was convincing clients of the firm\u2019s competitiveness compared to long-established rivals, but she highlighted the firm\u2019s product quality, delivery reliability, and price competitiveness to make her case.<\/p>\n\n\n\n<p>Her effort led to a successful deal and repeat orders. From an initial contract, additional orders followed, and further negotiations are currently underway.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"640\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory.jpg\" alt=\"\" class=\"wp-image-52005\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-500x320.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-768x492.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Lim approaches new challenges with curiosity and a proactive mindset<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Sincerity Leads to New Opportunities<\/h3>\n\n\n\n<p>Lim\u2019s communication skills were crucial during negotiations involving multiple stakeholders. She ensured both the client and her own company felt their needs were understood and respected. \u201cI emphasized that entering this new market meant as much to us as it did to them. We need to succeed together.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"550\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/Soh-young-Cecilia-Lim_Quote.jpg\" alt=\"\" class=\"wp-image-52001\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/Soh-young-Cecilia-Lim_Quote.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/Soh-young-Cecilia-Lim_Quote-500x275.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/Soh-young-Cecilia-Lim_Quote-768x422.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Late-night work due to time differences reminded her of previous experiences, and she focused on providing precise and fast responses. Her sincerity stood out, resulting in high ratings during a client-led factory quality certification, a key step toward an annual supply contract with a new client.<\/p>\n\n\n\n<p>In addition, Lim proposed alternative sourcing options for European markets facing supply constraints, actively working to create solutions and add value beyond expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Where the Wind Blows: From Onshore to Offshore<\/h3>\n\n\n\n<p>Wind power can be divided into onshore and offshore. While Lim\u2019s client currently focuses only on onshore, she sees greater potential in the offshore wind market, which is expected to reach USD 1 trillion in value by 2040. The steel plates used for offshore wind turbines must be larger, more durable, and meet strict technical specifications, a challenge given that only a few steelmakers currently have the required technology. By finding practical ways to overcome these challenges, she is steadily breaking down the high entry barriers of the European wind power market.<\/p>\n\n\n\n<p>Lim also sought out new leads. Despite months of unanswered emails, she personally traveled to Denmark to meet the sourcing manager of a global turbine company at an industry event and eventually secured contact details for representatives across regions.<\/p>\n\n\n\n<p>\u201cYou have to take the first step. Our earlier success helped get attention, and now we\u2019re expanding connections with major players.\u201d Lim has upcoming visits across Europe already in the works, where she will continue to build momentum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stronger than a Comeback: A Full Restart<\/h3>\n\n\n\n<p>Despite her achievements, Lim admits that some people were worried when she embarked on a new challenge 20 years into her career, taking parental leave after giving birth to three children. \u201cRaising my kids gave me time to reflect on my past,\u201d Lim says, \u201cI felt a strong desire for a new challenge and decided to give it a shot before I got older. Looking back, it was definitely the right decision.\u201d<\/p>\n\n\n\n<p>Managing intense work and parenting isn\u2019t easy. Her father-in-law helps, but she also made intentional choices, including giving up home-cooked meals and house chores to focus on work and quality time with her children. \u201cYou can\u2019t do everything perfectly,\u201d says Lim, \u201cI focus on what I can control.\u201d<\/p>\n\n\n\n<p>Her weekends are fully booked through the summer, with musicals, museum visits, and cheering at her kids\u2019 events. Even if she sleeps in occasionally, she never misses a scheduled outing. \u201cIt takes time to rebuild confidence after a break from work. But over time, you get used to both parenting and work. It\u2019s never too late to start.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"640\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-2.jpg\" alt=\"\" class=\"wp-image-52006\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-2.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-2-500x320.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/The-Courage-to-Start-Again_-Soh-young-Cecilia-Lims-Journey-to-Unfamiliar-Territory-2-768x492.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Soh-young Cecilia Lim made the right decision to balance career and family<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Courage to Keep Moving Forward<\/h3>\n\n\n\n<p>Lim closed the interview by thanking her coworkers and team leaders for their trust and support through difficult assignments.<\/p>\n\n\n\n<p>\u201cAs an ESFJ (a people-oriented and sociable personality based on the Myers-Briggs Type Indicator (MBTI)), I thrive on connection. I\u2019m thankful to colleagues who talked with me, had lunch together, and sent friendly messages. That helped me adapt and do well.\u201d<\/p>\n\n\n\n<p>Lim\u2019s story is one of resilience, a passion for learning, and taking bold actions. From mastering a new industry to building trust and balancing life at home, she proves that with sincerity and determination, transformation is possible. Her journey is not just inspiring; it\u2019s also a blueprint for how to lead in times of change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Soh-young Cecilia Lim, recognized for her outstanding achievements in the wind energy sector and developing new business opportunities at Samsung C&#038;T\u2019s Trading and Investment Group.<\/p>\n","protected":false},"author":1,"featured_media":51965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-51949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trading-investment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Courage to Start Again: Soh-young Cecilia Lim\u2019s Journey to Unfamiliar Territory - Samsung C&amp;T Newsroom<\/title>\n<meta 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