{"id":5199,"date":"2017-07-13T11:29:03","date_gmt":"2017-07-13T02:29:03","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=5199"},"modified":"2023-02-16T17:40:09","modified_gmt":"2023-02-16T08:40:09","slug":"inaugural-sfdf-awards-smaller-no-less-promising","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-07-inaugural-sfdf-awards-smaller-no-less-promising\/","title":{"rendered":"Inaugural sfdf Awards: Smaller but No Less Promising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5199\" class=\"elementor elementor-5199\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-593ed061 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"593ed061\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7115c40b\" data-id=\"7115c40b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27d4de5 elementor-widget elementor-widget-text-editor\" data-id=\"27d4de5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Encapsulating urban interactions, reinterpreting Korea\u2019s traditional\u00a0<em>hanbok<\/em>, and uncovering the charm of imperfection. These are some of the bedrock concepts behind the top designs celebrated at the inaugural\u00a0<a href=\"https:\/\/www.sfdf.co.kr\/small\/main?&amp;lang=en\">sfdf<\/a>\u00a0awards held back in June.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c2f2f elementor-widget elementor-widget-heading\" data-id=\"10c2f2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">From Big to Small<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dff9d3 elementor-widget elementor-widget-text-editor\" data-id=\"6dff9d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The competition is a spinoff of the\u00a0<a href=\"https:\/\/www.sfdf.co.kr\/intro\" target=\"_blank\" rel=\"noopener\">Samsung Fashion &amp; Design Fund (SFDF)<\/a>\u00a0awards but smaller in scale and more versatile, denoted by the use of lowercase letters and a color-gradient dot in stark contrast to its all-caps and solid-black-dot counterpart.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2421a24 elementor-widget elementor-widget-image\" data-id=\"2421a24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01_1-3.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUyMzgsInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzA3XC9yZWFkeTAxXzEtMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"271\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01_1-3.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35238\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01_1-3.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01_1-3-300x106.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01_1-3-1024x362.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc1e7d elementor-widget elementor-widget-text-editor\" data-id=\"cdc1e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>More playful it may look, but sfdf is no different from the main awards in that it looks to extend funds to a larger pool of up-and-coming designers who are either based in Korea or aiming to launch their brands in the country. Applicants are invited to submit entries on everything from apparel to bags, shoes, furniture, and lifestyle goods.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a3d859 elementor-widget elementor-widget-heading\" data-id=\"8a3d859\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Open to the Public<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d724250 elementor-widget elementor-widget-text-editor\" data-id=\"d724250\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Among the contenders this year, 10 were selected as finalists, but it was the public that determined the 6 winners through an open vote on various social media channel, including Instagram, Facebook, Twitter, and many others. This sets the annual small awards apart from its bigger counterpart, which invites a panel of Samsung C&amp;T executives and fashion experts to render the final verdict.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba647b2 elementor-widget elementor-widget-image\" data-id=\"ba647b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/news.samsungcnt.com\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01-2-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzUyMzksInVybCI6Imh0dHBzOlwvXC9uZXdzLnNhbXN1bmdjbnQuY29tXC91cGxvYWRcLzIuMFwvd3AtY29udGVudFwvdXBsb2Fkc1wvc2l0ZXNcLzNcLzIwMTdcLzA3XC9yZWFkeTAxLTItMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"338\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01-2-1.jpg\" class=\"attachment-medium_large size-medium_large wp-image-35239\" alt=\"\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01-2-1.jpg 1300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01-2-1-300x132.jpg 300w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2017\/07\/ready01-2-1-1024x451.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f3068 elementor-widget elementor-widget-text-editor\" data-id=\"d3f3068\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By moving the entire process online, the sfdf is seen as having enhanced transparency by giving the public the opportunity to unearth the most creative minds and provide a platform for growth in the cut-throat industry of fashion.<\/p><p>Leading designers, models, and K-pop celebrities like Irene came together to encourage the public to take part in the vote.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fceffb4 elementor-widget elementor-widget-video\" data-id=\"fceffb4\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/130WvCCFVV4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9df29e elementor-widget elementor-widget-heading\" data-id=\"f9df29e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Taking on a Life of Their Own<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf298e4 elementor-widget elementor-widget-text-editor\" data-id=\"bf298e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Taking home first place this year was men\u2019s streetwear brand\u00a0<strong>thisisneverthat<\/strong>, launched in 2010 by the trio Inwook Park, Nadan Cho, and Jongkyu Choi.<\/p><p>The inspiration behind the brand lies in the fact that its clothes often take on a life of their own in the creation process, morphing into something entirely different from the original concept. They\u2019re also often interpreted by consumers in ways unintended.<\/p><p>\u201cOur clothes look simple, but in each step that we take to design them, we try to do things a little differently, and I think that comes through,\u201d Choi said, when asked why he thinks the team won the most number of votes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2ebd3 elementor-widget elementor-widget-video\" data-id=\"ee2ebd3\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/9ZHXY1msjCo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8731fa7 elementor-widget elementor-widget-text-editor\" data-id=\"8731fa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choi added the small awards came at a good time for the team and helped test its boundaries in its search for different tools of expression.<\/p><p>\u201cWe thought that by taking on this new challenge, we would be able to expand our scope and present new things,\u201d Choi said.<\/p><p>Having landed first place in one of Korea\u2019s most prestigious fashion awards, the team believes it was able to share its work with a much larger audience and hopes it will open more doors of opportunity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b1fe5 elementor-widget elementor-widget-heading\" data-id=\"52b1fe5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platform for Growth<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b7f8e elementor-widget elementor-widget-text-editor\" data-id=\"67b7f8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Providing additional channels of support is something the sfdf sees as being at the center of its mission. It awarded the winning team with KRW 30 million (US$26,000) in prize money from a total sum of KRW 100 million (US$87,000), also shared with 2 second-place and 3 third-place winners.<\/p><p>Designers get to present their work at the 2018 F\/W Seoul Fashion Week in March 2018, sell their apparel on the online SSF shop, and engage in collaboration projects with BEAKER \u2013 a multi-brand shop for contemporary fashion.<\/p><p>Samsung C&amp;T will also give the designers a big push into the public eye by arming them with stronger promotional tools on social media and other channels of marketing and communication.<\/p><p>Not only that, the budding designers will be paired up with mentors in the fashion industry, who are expected to play an invaluable part in offering advice on everything from conceptualizing new looks to transforming them into business opportunities down the line.\u00a0<\/p><p>\u201cFor now, surviving in this tough industry is our biggest goal, and preserving the approach and attitude we have toward thisisneverthat would be our long-term goal,\u201d Choi said. By staying true to its identity, the winning team hopes that 20 years down the line, thisisneverthat will be known for having its roots in Seoul and sharing its identity with the streets of the mega capital.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Encapsulating urban interactions, reinterpreting Korea\u2019s traditional\u00a0hanbok, and uncovering the charm of imperfection. These are some of the bedrock concepts behind the top designs celebrated at the inaugural\u00a0sfdf\u00a0awards held back in June.\u00a0 From Big to Small The competition is a spinoff of the\u00a0Samsung Fashion &amp; Design Fund (SFDF)\u00a0awards but smaller in scale and more versatile, denoted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[208,1689,193,70,2633,722,90,353,124,2216,2634,443,131,1293],"class_list":["post-5199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-beaker","tag-design","tag-fashion","tag-fashion-group","tag-fund","tag-samsung","tag-samsung-ct","tag-samsung-ct-fashion-group","tag-samsung-fashion","tag-samsung-fashion-and-design-fund","tag-seoul-fashion-week","tag-sfdf","tag-ssf","tag-thisisneverthat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inaugural sfdf Awards: Smaller but No Less Promising - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2017-07-inaugural-sfdf-awards-smaller-no-less-promising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inaugural sfdf Awards: Smaller but No Less Promising - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Encapsulating urban interactions, reinterpreting Korea\u2019s traditional\u00a0hanbok, and uncovering the charm of imperfection. 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