{"id":52115,"date":"2025-07-10T09:22:00","date_gmt":"2025-07-10T00:22:00","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=52115"},"modified":"2025-07-22T16:58:41","modified_gmt":"2025-07-22T07:58:41","slug":"expanding-horizons-8-seconds-celebrates-grand-opening-at-sm-mall-of-asia","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2025-07-expanding-horizons-8-seconds-celebrates-grand-opening-at-sm-mall-of-asia\/","title":{"rendered":"Expanding Horizons: 8 Seconds Celebrates Grand Opening at SM Mall of Asia"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color wp-elements-12aef8bf45dd32170f7f41c3a154cf83\" style=\"color:#000099\">8 Seconds, Samsung C&amp;T\u2019s casual fashion brand, has launched its first overseas store in the Philippines with a grand debut at SM Mall of Asia.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-f933f54b7ca735b073275419e68fb515\" style=\"color:#000099\">This milestone marks the start of a wider expansion plan, with three stores scheduled to open by October.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color wp-elements-7190b6730f1be76863d06087e9f08b4a\" style=\"color:#000099\">ENHYPEN\u2019s SUNOO has been appointed as the brand\u2019s global ambassador, setting the tone for 8 Seconds\u2019 entry into Southeast Asia.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store-1024x532.jpg\" alt=\"Exterior view of the 8 Seconds flagship store at SM Mall of Asia in the Philippines. The storefront showcases mannequins styled in light-toned outfits and a large digital screen displaying ENHYPEN\u2019s SUNOO in a denim look for the campaign.\" class=\"wp-image-52116\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store-1024x532.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store-500x260.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store-768x399.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/1200px-8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The first 8 Seconds store in the Philippines opens at SM Mall of Asia, featuring campaign visuals with global ambassador SUNOO of ENHYPEN<\/figcaption><\/figure><\/div>\n\n\n<p>Samsung C&amp;T\u2019s Fashion Group has officially brought its signature brand 8 Seconds to the Philippines with the opening of its first international store. The 420-square-meter space is located on the second floor of SM Mall of Asia in Manila, one of Southeast Asia\u2019s largest and most iconic shopping destinations.<\/p>\n\n\n\n<p>The launch was made possible through a partnership with Suyen Corporation, a leading Philippine retail group that operates around 1,600 stores across various lifestyle sectors including fashion, beauty, and food and beverage. Founded in 1987, Suyen Corporation has played a key role in bringing global brands to local audiences.<\/p>\n\n\n\n<p>8 Seconds joins a vibrant retail environment that features well-known fashion labels such as Zara, H&amp;M, Gap, Forever 21, and Urban Revivo. SM Mall of Asia is not only a retail complex for the SM Group, the Philippines&#8217; largest distribution company, but also a major landmark in the region.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Stylish First Step in Manila<\/h2>\n\n\n\n<p>Following the launch of its first store, 8 Seconds is expanding its presence across the city with two additional locations opening this year. The second store will debut later this month at Uptown Mall in Bonifacio Global City, followed by a third opening in October at Robinsons Manila in the city center.<\/p>\n\n\n\n<p>The grand opening of the store was held on July 9 and drew more than 2,000 visitors. Key figures in attendance included Lee Sang-hwa, Korean Ambassador to the Philippines; Jo-Dann Darong, Director at the Philippine Department of Trade and Industry; Luigi Calixto Rubiano, Councilor of Pasay City; Stephen Tan, President of SM Supermalls; as well as Ben Chan, Chairman of Suyen Corporation; Virgilio Lim, President; Bryan Lim, Vice President; and executives from Samsung C&amp;T including Division Head Junseo Lee and Vice President Heejin Koh.<\/p>\n\n\n\n<p>The day featured a fashion show, a raffle event, and other engaging activities that welcomed thousands of visitors and marked a vibrant start to 8 Seconds\u2019 Southeast Asia journey.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_1-1024x683.jpg\" alt=\"Interior view of the 8 Seconds store at SM Mall of Asia, showcasing neatly arranged clothing racks, mannequins in neutral-toned outfits, and a spacious, modern retail layout.\" class=\"wp-image-52119\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_1-1024x683.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_1-500x333.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_1-768x512.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_1-1536x1024.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_1.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The entrance to the 8 Seconds store in the Philippines features a bright, minimalistic layout with neutral tones and curated seasonal styles<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_2-1024x683.jpg\" alt=\"Inside the 8 Seconds store, a large screen behind the checkout counter displays a campaign image of SUNOO reclining on the grass. Clothing racks in the foreground feature casual and neutral-colored garments.\" class=\"wp-image-52120\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_2-1024x683.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_2-500x333.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_2-768x512.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_2-1536x1024.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_2.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Inside the store, digital displays highlight campaign visuals featuring ENHYPEN\u2019s SUNOO, aligning with the brand\u2019s youthful aesthetic<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_3-1024x683.jpg\" alt=\"A bold red display in the shape of a shopping bag with the 8 Seconds logo in English, Korean, and Chinese stands near escalators inside SM Mall of Asia, promoting the store\u2019s opening on Level 2, North Main Mall.\" class=\"wp-image-52121\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_3-1024x683.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_3-500x333.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_3-768x512.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_3-1536x1024.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_3.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A large red 8 Seconds installation inside SM Mall of Asia announces the brand\u2019s official opening at the Level 2 North Main Mall<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Connecting Through Culture and Style<\/h2>\n\n\n\n<p>To connect with fans in both Korea and the Philippines, 8 Seconds appointed SUNOO of ENHYPEN as its global ambassador. The boy group enjoys widespread popularity in both countries, making SUNOO a natural choice to represent the brand.<\/p>\n\n\n\n<p>A campaign photoshoot featuring SUNOO was released on July 10, marking the first editorial drop tied to the new launch. The visuals highlight SUNOO\u2019s playful yet stylish persona, reinforcing 8 Seconds\u2019 identity as a youthful and trend-forward brand.<\/p>\n\n\n\n<p>ENHYPEN\u2019s strong presence in the Philippines has been proven through their chart performance, with five of the group\u2019s albums reaching No. 1 on the Philippine iTunes Top Albums chart since 2023.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_4-819x1024.jpg\" alt=\"SUNOO leans forward on the handlebars of a red bicycle, wearing a checkered short-sleeve shirt over a white concert-print T-shirt. With greenery in the background, the photo evokes a retro, summery atmosphere.\" class=\"wp-image-52122\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_4-819x1024.jpg 819w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_4-400x500.jpg 400w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_4-768x961.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_4-1228x1536.jpg 1228w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_4.jpg 1439w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">The campaign captures a nostalgic summer mood with SUNOO styled in soft plaid and playful graphics<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_5-819x1024.jpg\" alt=\"SUNOO poses in front of a white wooden wall, wearing a light blue short-sleeve denim shirt layered over a white tank top, paired with loose-fitting jeans and a black belt. The relaxed pose and sunlit setting highlight his easygoing style.\" class=\"wp-image-52123\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_5-819x1024.jpg 819w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_5-400x500.jpg 400w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_5-768x961.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_5-1228x1536.jpg 1228w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_5.jpg 1439w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">A casual denim-on-denim outfit channels effortless cool in SUNOO\u2019s latest look for 8 Seconds<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_6-819x1024.jpg\" alt=\"SUNOO of ENHYPEN stands in front of a green-framed glass door, holding a yellow garden hose draped over his shoulders. He wears a dark graphic T-shirt, white pants, and red sneakers, giving off a laid-back and youthful summer vibe.\" class=\"wp-image-52124\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_6-819x1024.jpg 819w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_6-400x500.jpg 400w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_6-768x961.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_6-1228x1536.jpg 1228w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/07\/8-Seconds-Debuts-in-the-Philippines-with-Landmark-Flagship-Store_6.jpg 1439w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">SUNOO brings playful charm to the 8 Seconds campaign, styled in a vintage-print tee and crisp white trousers<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Building a Regional Style Movement<\/h2>\n\n\n\n<p>With its Manila launch, 8 Seconds is beginning a new chapter in its global journey. The brand plans to continue exploring business opportunities throughout Asia, starting with a strong foundation in the Philippines.<\/p>\n\n\n\n<p>Heejin Koh, Vice President and Head of the 8 Seconds Business Division at Samsung C&amp;T, commented, \u201cWe are excited to build a new chapter for 8 Seconds in the heart of Manila. We hope our fashion and lifestyle approach will resonate with the energetic and vibrant young people of the Philippines.\u201d<\/p>\n\n\n\n<p>Bryan Lim, Vice President of Suyen Corporation, added, \u201c8 Seconds targets the young generation, which accounts for nearly half of the Philippine population. As a true Seoul-based fashion brand, we believe it will leave a lasting impression on Southeast Asia\u2019s Gen Z consumers.\u201d<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung C&amp;T\u2019s Fashion Group has officially brought its signature brand 8 Seconds to the Philippines with the opening of its first international store. The 420-square-meter space is located on the second floor of SM Mall of Asia in Manila, one of Southeast Asia\u2019s largest and most iconic shopping destinations. The launch was made possible through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-52115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expanding Horizons: 8 Seconds Celebrates Grand Opening at SM Mall of Asia - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T\u2019s fashion brand 8 Seconds opens its first international store in Manila, Philippines, beginning with a flagship at SM Mall of Asia and a global campaign featuring ENHYPEN\u2019s Sunoo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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