{"id":52469,"date":"2025-10-14T11:05:50","date_gmt":"2025-10-14T02:05:50","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=52469"},"modified":"2025-10-14T11:05:51","modified_gmt":"2025-10-14T02:05:51","slug":"building-beyond-spaces-inside-samsung-cts-dxp-business-strategy-team","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/engineering-construction\/2025-10-building-beyond-spaces-inside-samsung-cts-dxp-business-strategy-team\/","title":{"rendered":"Building Beyond Spaces: Inside Samsung C&amp;T\u2019s DxP Business Strategy Team"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Engineering &amp; Construction (E&amp;C) Group\u2019s DxP Business Strategy Team is pioneering new frontiers by combining digital, data, and platform-driven innovation<\/li>\n\n\n\n<li>From wellness solutions and robotics to open innovation programs, the team is creating new possibilities that extend beyond construction<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/1200px-2025-FutureScape-\uc2e4\uc99d-\ud2b8\ub799\uc5d0-\uc120\ubc1c\ub41c-\ud68c\uc0ac\ub4e4\uc774-\ucc38\uc5ec\ud55c-\ud0a5\uc624\ud504\ub370\uc774Kick-off-Day-\ud589\uc0ac-\uc0ac\uc9c4-1024x536.jpg\" alt=\"Group photo of Samsung C&amp;T\u2019s DxP Business Strategy Team and partners posing together at the 2025 FutureScape Kick-off Day, standing in front of a banner and raising their fists in celebration.\" class=\"wp-image-52470\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/1200px-2025-FutureScape-\uc2e4\uc99d-\ud2b8\ub799\uc5d0-\uc120\ubc1c\ub41c-\ud68c\uc0ac\ub4e4\uc774-\ucc38\uc5ec\ud55c-\ud0a5\uc624\ud504\ub370\uc774Kick-off-Day-\ud589\uc0ac-\uc0ac\uc9c4-1024x536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/1200px-2025-FutureScape-\uc2e4\uc99d-\ud2b8\ub799\uc5d0-\uc120\ubc1c\ub41c-\ud68c\uc0ac\ub4e4\uc774-\ucc38\uc5ec\ud55c-\ud0a5\uc624\ud504\ub370\uc774Kick-off-Day-\ud589\uc0ac-\uc0ac\uc9c4-500x262.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/1200px-2025-FutureScape-\uc2e4\uc99d-\ud2b8\ub799\uc5d0-\uc120\ubc1c\ub41c-\ud68c\uc0ac\ub4e4\uc774-\ucc38\uc5ec\ud55c-\ud0a5\uc624\ud504\ub370\uc774Kick-off-Day-\ud589\uc0ac-\uc0ac\uc9c4-768x402.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/1200px-2025-FutureScape-\uc2e4\uc99d-\ud2b8\ub799\uc5d0-\uc120\ubc1c\ub41c-\ud68c\uc0ac\ub4e4\uc774-\ucc38\uc5ec\ud55c-\ud0a5\uc624\ud504\ub370\uc774Kick-off-Day-\ud589\uc0ac-\uc0ac\uc9c4.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Samsung C&amp;T\u2019s DxP Business Strategy Team and partners gather for the 2025 FutureScape Kick-off Day, showcasing innovation and collaboration<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Creating Value Beyond Space<\/h2>\n\n\n\n<p>At Samsung C&amp;T E&amp;C Group, the newly formed DxP Business Strategy Team is embarking on bold new challenges. The team\u2019s name, \u201cDxP,\u201d stands for Digital\/Data, Experience\/Multiple, and Platform, symbolizing its mission to merge technology, data, and diverse experiences into platform-driven solutions.<\/p>\n\n\n\n<p>Despite being nearly two years old, the team has quickly built an atmosphere of positivity and innovation. Members are encouraged to bring creative ideas to the table, embrace experimentation, and collaborate with partners both inside and outside the company. Together, they are redefining construction not just as building structures, but as building possibilities.<\/p>\n\n\n\n<p>\u201cWithin our team, we constantly remind ourselves to go beyond construction,\u201d says Vice President of the DxP Business Strategy Team. \u201cOur role is to discover new models and expand the potential of construction into entirely new fields.\u201d<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-1-683x1024.jpg\" alt=\"An elderly woman sitting in a chair smiles at a small AI companion robot on the floor, designed to assist with daily life and provide interaction.\" class=\"wp-image-52471\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-1-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-1-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-1-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-1-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-1.jpg 1306w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Samsung C&amp;T\u2019s AI companion robot, currently in the pilot stage, engages with seniors to provide daily support and companionship<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-2-683x1024.jpg\" alt=\"A small delivery robot stands inside a caf\u00e9 beneath digital menu screens, equipped to transport drinks to customers\u2019 tables.\" class=\"wp-image-52472\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-2-683x1024.jpg 683w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-2-333x500.jpg 333w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-2-768x1152.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-2-1024x1536.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-2.jpg 1306w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">A delivery robot developed through Samsung C&amp;T projects brings beverages directly to customers at a caf\u00e9<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Future-Oriented Projects<\/h2>\n\n\n\n<p>The team is focusing on three core projects: Robotics, Wellness, and Open Innovation. These initiatives reflect Samsung C&amp;T\u2019s mission to combine technology, data, and experience to create meaningful change.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wellness<\/h3>\n\n\n\n<p>Recognizing that health management has shifted from treatment to prevention since the pandemic, the team is developing AI-based wellness platforms. These integrate physical, nutritional, and mental health through digital devices and apps. The project, integrating Body WELL, Food WELL, and Mind WELL, aims to provide a unified wellness service offering personalized support from diet management to mental care. Pilot testing is already underway, with plans to launch solutions in the near future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Robotics<\/h3>\n\n\n\n<p>To innovate spatial experiences, the team is planning and commercializing various service robots across homes, buildings, and beyond. The team\u2019s work varies from door-to door F&amp;B delivery robots, robots that carry heavy and bulky loads between parking lots and homes, to integrating different robots within a building into a single platform.<\/p>\n\n\n\n<p>Recently, the team is also advancing the development of companion robots for seniors. About the size of a small home appliance, these robots are designed to support daily life by offering conversational companionship, health monitoring, and reminders. Equipped with AI, they can answer questions, suggest activities, and even encourage exercise, making them a meaningful addition to elderly care.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Open Innovation<\/h3>\n\n\n\n<p>Through the FutureScape program, the team is building partnerships with global start-ups and innovators. With initiatives like Demo Day and collaborative pilot projects, Samsung C&amp;T is connecting expertise from diverse fields to accelerate progress. FutureScape has already attracted widespread interest, laying the groundwork for long-term innovation.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"640\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-3.jpg\" alt=\"Audience members watch a start-up representative give a presentation on stage at FutureScape IR Day, part of Samsung C&amp;T\u2019s open innovation program.\" class=\"wp-image-52473\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-3.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-3-500x320.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-3-768x492.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Start-ups present their ideas at Samsung C&amp;T\u2019s FutureScape IR Day, a platform for open innovation and collaboration<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"640\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-4.jpg\" alt=\"A group of students pose around a small delivery robot in a classroom, highlighting its educational use in showing future robotics applications.\" class=\"wp-image-52474\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-4.jpg 1000w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-4-500x320.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-4-768x492.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">A classroom session introduces students to Samsung C&amp;T\u2019s delivery robot, demonstrating its role in real-life applications<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p>By integrating these projects, the team envisions spaces that are healthier, smarter, and more human-centered.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating Synergy and Moving Forward<\/h3>\n\n\n\n<p>Synergy is a key theme for the DxP team. Through collaborations with start-ups, research institutions, and external partners, they are amplifying their impact and expanding opportunities. The FutureScape Kick-off Day, held earlier this year, brought together employees, innovators, and partners to showcase ideas and build momentum for the future.<\/p>\n\n\n\n<p>Looking ahead, the team has set ambitious goals: completing pilot projects such as the senior companion robot, expanding wellness solutions into the market, and strengthening global networks through open innovation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-5-1024x768.jpeg\" alt=\"Samsung C&amp;T\u2019s DxP Business Strategy Team during a workshop posing together indoors, smiling and holding up decorative craft items in a bright room with white sculptures and classical-style decor.\" class=\"wp-image-52475\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-5-1024x768.jpeg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-5-500x375.jpeg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-5-768x576.jpeg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-5-1536x1152.jpeg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2025\/10\/Inside-Samsung-CTs-DxP-Business-Strategy-Team-5-2048x1536.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Samsung C&amp;T\u2019s DxP Business Strategy Team during a workshop<\/figcaption><\/figure>\n\n\n\n<p>\u201cOur aim is clear,\u201d says Vice President Hyung Si-won . \u201cWe want to create tangible results this year that prove how construction can evolve into entirely new possibilities. By moving forward with optimism and determination, we are confident our team will deliver meaningful outcomes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating Value Beyond Space At Samsung C&amp;T E&amp;C Group, the newly formed DxP Business Strategy Team is embarking on bold new challenges. The team\u2019s name, \u201cDxP,\u201d stands for Digital\/Data, Experience\/Multiple, and Platform, symbolizing its mission to merge technology, data, and diverse experiences into platform-driven solutions. Despite being nearly two years old, the team has quickly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-52469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engineering-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Beyond Spaces: Inside Samsung C&amp;T\u2019s DxP Business Strategy Team - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T\u2019s DxP Business Strategy Team drives innovation with wellness platforms, senior companion robots, and open innovation programs, shaping the future of construction beyond physical spaces.\" \/>\n<meta name=\"robots\" content=\"index, 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