{"id":52770,"date":"2026-01-08T14:30:44","date_gmt":"2026-01-08T05:30:44","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=52770"},"modified":"2026-01-08T14:30:45","modified_gmt":"2026-01-08T05:30:45","slug":"everland-kicks-off-2026-with-bungeoppang-rush-a-month-long-winter-special","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/resort\/2026-01-everland-kicks-off-2026-with-bungeoppang-rush-a-month-long-winter-special\/","title":{"rendered":"Everland Kicks Off 2026 With \u2018Bungeoppang Rush,\u2019 a Month-Long Winter Special"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Everland launches \u201cBungeoppang Rush,\u201d a January winter event inspired by Korea\u2019s popular street snack<\/li>\n\n\n\n<li>The event marks the start of Everland\u2019s \u201cWhatever Series,\u201d a year-round program that will introduce a new theme each month<\/li>\n\n\n\n<li>\u201cBungeoppang Rush\u201d features over 10 varieties of bungeoppang, along with interactive experiences and character-led content across the park<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Cover-Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1024x732.jpg\" alt=\"Three models holding an illustrated \u201cBungeoppang Rush\u201d poster in front of a winter-themed food truck selling fish-shaped pastries at Everland\" class=\"wp-image-52772\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Cover-Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1024x732.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Cover-Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-500x357.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Cover-Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-768x549.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Cover-Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1536x1097.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Cover-Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-2048x1463.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Everland presents \u201cBungeoppang Rush,\u201d the January theme of its new monthly Whatever Series<\/figcaption><\/figure>\n\n\n\n<p>Everland, operated by Samsung C&amp;T\u2019s Resort Group, is introducing the \u201cWhatever Series,\u201d a new monthly program that spotlights a different theme each month based on seasonal moments and everyday favorites. Unlike Everland\u2019s large-scale seasonal festivals such as the Tulip or Rose Festivals, the Whatever Series focuses on a single theme for one month at a time, offering concentrated, limited-period experiences.<\/p>\n\n\n\n<p>The resort is starting the new year with the warm aroma of bungeoppang, one of Korea\u2019s most beloved winter street snacks, as it launches \u201cBungeoppang Rush,\u201d a special January event filled with themed food, interactive experiences, and playful storytelling across the park.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Whimsical Story That Begins in a Capybara\u2019s Dream<\/h2>\n\n\n\n<p>\u201cBungeoppang Rush\u201d unfolds through a playful narrative in which a capybara, sleeping in a warm winter hideaway, dreams of a world where bungeoppang rains from the sky. Guided by this lighthearted storyline, visitors can explore a variety of themed attractions, food offerings, and participatory programs spread throughout the park.<\/p>\n\n\n\n<p>At the heart of the experience is food. As the main character of the event, the fish-shaped pastry appears in an unusually wide range of variations, forming what Everland playfully describes as a \u201cbungmakase,\u201d a playful blend of bungeoppang and omakase, a term used for chef-curated tasting courses. . In addition to the red bean fish-shaped pastry, visitors can choose from custard-filled versions, pizza-style variations, and creative combinations such as pairing the hot pastry with ice cream, offering an unexpected contrast of temperatures and textures. In total, more than ten varieties are available.<\/p>\n\n\n\n<p>Complementing the lineup, Everland is also operating a hot food street featuring other winter favorites such as peanut bread, grilled rice cakes, fish cake cups, and roasted sweet potatoes, allowing visitors to enjoy a full Korean winter snack experience in one place.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1-731x1024.jpg\" alt=\"Three people standing in front of a bungeoppang stand at Everland, holding trays of fish-shaped pastries and an illustrated \u201cBungeoppang Rush\u201d event poster\" class=\"wp-image-52774\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1-731x1024.jpg 731w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1-357x500.jpg 357w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1-768x1075.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1-1097x1536.jpg 1097w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1-1463x2048.jpg 1463w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-1.jpg 1768w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><figcaption class=\"wp-element-caption\">Models introduce Everland\u2019s January Whatever Series theme, \u201cBungeoppang Rush,\u201d in front of a themed bungeoppang stand<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-2-731x1024.jpg\" alt=\"Smiling visitors holding multiple bungeoppang pastries in front of a winter-themed Everland food booth\" class=\"wp-image-52775\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-2-731x1024.jpg 731w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-2-357x500.jpg 357w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-2-768x1075.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-2-1097x1536.jpg 1097w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-2-1463x2048.jpg 1463w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-2-scaled.jpg 1829w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><figcaption class=\"wp-element-caption\">Enjoy a variety of bungeoppang offered as part of Everland\u2019s January Whatever Series theme<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">On-Site Experiences, Merchandise, and Interactive Programs<\/h2>\n\n\n\n<p>Various hands-on activities are also available for visitors of all ages. At the Global Fair area near the main entrance and at the entrance to the Alpine Village, a four-meter-tall photo spot featuring Everland\u2019s character Lenny holding an oversized bungeoppang, creating a seasonal backdrop for winter memories.<\/p>\n\n\n\n<p>In the Alpine area, a bagel-themed character appears twice daily for photo sessions with visitors. Nearby, at the Alps Shop and Laciun Memorium store offer themed merchandise, including a bungeoppang big-head hat that has already gained attention on social media. Visitors can also use photo kiosks with special bungeoppang-themed frames to capture unique keepsakes from their visit.<\/p>\n\n\n\n<p>A magnetic fishing experience zone has also been set up in the Alpine Village. Visitors who successfully catch a fish magnet can exchange it at a designated exchange booth and receive special Lenny &amp; Friends bungeoppang\u2013themed stickers , turning a simple activity into a collectible reward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Animal Encounters, Guest Participation, and Seasonal Highlights<\/h2>\n\n\n\n<p>The capybara featured in the event\u2019s storyline can be seen in real life at Zootopia Ppuppa Town, where daily Animal Talk sessions introduce visitors to the capybara\u2019s natural behaviors, including its fondness for warm baths during winter. Nearby, visitors can scan QR codes while spotting golden carp in the water to participate in a roulette event, with cotton candy offered as a prize.<\/p>\n\n\n\n<p>Visitors can also access additional benefits through <a href=\"https:\/\/www.everland.com\/web\/multi\/english\/everland\/everland_guide\/news\/1223421_10988.html\">the Everland app<\/a>, including limited-time participation events and ticket discounts for children. Special on-site promotions are available for families visiting together, with select guests eligible for all-day admission tickets at a discounted price during the event period.<\/p>\n\n\n\n<p>To mark the launch of the event, Everland also released a short teaser video on its social media channels, offering a playful preview of the \u201cBungeoppang Rush\u201d concept and winter atmosphere across the park.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"938\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-Event-poster.jpg\" alt=\"Illustrated winter scene showing Everland characters running a bungeoppang stand, with fish-shaped pastries, festive lights, and a snowy amusement park backdrop\" class=\"wp-image-52773\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-Event-poster.jpg 758w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/01\/Everland-Kicks-Off-2026-With-\u2018Bungeoppang-Rush-a-Month-Long-Winter-Special-Event-poster-404x500.jpg 404w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><figcaption class=\"wp-element-caption\">Promotional poster for Everland\u2019s January \u201cBungeoppang Rush\u201d event, part of the newly launched monthly \u201cWhatever Series\u201d<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Snow OZ Park and Winter Experiences Across the Resort<\/h2>\n\n\n\n<p>An Everland official stated that familiar items can be developed into new content through added imagination, adding that the monthly Whatever Series will continue alongside Everland\u2019s flagship seasonal festivals.<\/p>\n\n\n\n<p>\u201cBungeoppang Rush\u201d runs alongside Everland\u2019s winter festival, Snow OZ Park, set in a magical winter kingdom inspired by The Wizard of Oz. Expanded snow play zones such as Snow Buster, Snow Playground, and Snow Yard.<\/p>\n\n\n\n<p>After sunset, visitors can enjoy programs such as Moonlight Photo Time and the outdoor dance performances and photo sessions featuring Lenny and friends. Until March 2026, the \u201cEver to Cabi\u201d program allows free movement between Everland and Caribbean Bay, combining snow activities, spa relaxation, and winter snacks in a single visit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everland, operated by Samsung C&amp;T\u2019s Resort Group, is introducing the \u201cWhatever Series,\u201d a new monthly program that spotlights a different theme each month based on seasonal moments and everyday favorites. Unlike Everland\u2019s large-scale seasonal festivals such as the Tulip or Rose Festivals, the Whatever Series focuses on a single theme for one month at a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-52770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resort"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everland Kicks Off 2026 With \u2018Bungeoppang Rush,\u2019 a Month-Long Winter Special - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Everland launches \u201cBungeoppang Rush,\u201d the first theme of its new monthly \u201cWhatever Series,\u201d featuring creatives takes on Korea\u2019s beloved winter pastry, immersive experiences, and special promotions throughout January.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.samsungcnt.com\/en\/features\/resort\/2026-01-everland-kicks-off-2026-with-bungeoppang-rush-a-month-long-winter-special\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everland Kicks Off 2026 With \u2018Bungeoppang Rush,\u2019 a Month-Long Winter Special - Samsung C&amp;T Newsroom\" \/>\n<meta property=\"og:description\" content=\"Everland launches \u201cBungeoppang Rush,\u201d the first theme of its new monthly \u201cWhatever Series,\u201d featuring creatives takes on Korea\u2019s beloved winter pastry, immersive experiences, and special promotions throughout January.\" \/>\n<meta property=\"og:url\" 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