{"id":52914,"date":"2026-02-12T11:50:00","date_gmt":"2026-02-12T02:50:00","guid":{"rendered":"https:\/\/news.samsungcnt.com\/en\/?p=52914"},"modified":"2026-02-12T11:50:01","modified_gmt":"2026-02-12T02:50:01","slug":"anggae-unveils-spring-collection-with-puttering-pop-up-at-beaker-cheongdam","status":"publish","type":"post","link":"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-02-anggae-unveils-spring-collection-with-puttering-pop-up-at-beaker-cheongdam\/","title":{"rendered":"\u2018anggae\u2019 Unveils Spring Collection with \u2018Puttering\u2019 Pop-Up at BEAKER Cheongdam"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Samsung C&amp;T Fashion Group\u2019s womenswear brand \u2018anggae\u2019 introduces its 2026 Spring collection under the theme \u201cPuttering,\u201d expressing moments of calm and everyday comfort<\/li>\n\n\n\n<li>A pop-up store showcasing the new collection is open at BEAKER Cheongdam Flagship Store through February 26<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/Cover-\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-1024x768.jpg\" alt=\"Interior view of anggae\u2019s 2026 Spring pop-up store at Beaker Cheongdam, featuring neutral-toned womenswear displayed on a clothing rack, a wooden table with accessories, and the brand logo on a minimalist wall.\" class=\"wp-image-52920\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/Cover-\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-1024x768.jpg 1024w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/Cover-\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-500x375.jpg 500w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/Cover-\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-768x576.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/Cover-\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-1536x1152.jpg 1536w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/Cover-\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u2018anggae\u2019 2026 Spring collection pop-up store at Beaker Cheongdam, showcasing relaxed silhouettes and accessories inspired by the season\u2019s \u201cPuttering\u201d theme<\/figcaption><\/figure>\n\n\n\n<p>\u2018anggae\u2019, a womenswear brand under Samsung C&amp;T Fashion Group, has unveiled its 2026 Spring collection and opened a seasonal pop-up store at BEAKER Cheongdam Flagship Store in Seoul\u2019s Gangnam district.<\/p>\n\n\n\n<p>Launched in 2024, \u2018anggae\u2019 is a womenswear brand that highlights inherent beauty through refined silhouettes and thoughtful design. The brand continues to expand its presence across major online platforms including SSF Shop and 29CM, as well as offline select shops such as BEAKER and ZIP739.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cPuttering\u201d: Comfort, Movement, and Natural Ease<\/h2>\n\n\n\n<p>For the Spring\u2013Summer season, \u2018anggae\u2019 introduces the concept of \u201cPuttering,\u201d a term that conveys relaxed movement and unhurried moments. The collection reflects a sense of comfort and natural ease found in everyday life, focusing on soft textures, gentle materials, and relaxed silhouettes.<\/p>\n\n\n\n<p>Designed to accompany calm, everyday activities such as gardening or reading, the spring lineup includes apparel and accessories that balance practicality with subtle elegance. Key pieces include the Gardener Jacket crafted in tweed, waffle-knit tops, and floral denim bags. Transitional outerwear such as oversized leather jackets and ribbed cardigans is also featured, offering versatility for seasonal layering.<\/p>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"20\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-loop=\"true\" data-cb-autoplay=\"true\" data-cb-autoplay-speed=\"3000\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:3,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-1-768x1024.jpg\" alt=\"Model wearing a brown faux leather blouson jacket from anggae\u2019s 2026 Spring collection, styled with a brown Gardener Bag featuring contrast stitching and long shoulder straps.\" class=\"wp-image-52915\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-1-768x1024.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-1-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-1.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Model wears the faux leather blouson jacket paired with \u2018anggae\u2019 Gardener Bag, highlighting the collection\u2019s focus on relaxed outerwear and functional accessories<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-2-768x1024.jpg\" alt=\"Model wearing a navy waffle-knit cardigan from anggae\u2019s 2026 Spring collection, styled with relaxed black pants in a minimalist setting.\" class=\"wp-image-52916\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-2-768x1024.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-2-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-2.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">The waffle cardigan from \u2018anggae\u2019 2026 Spring collection, characterized by textured knit construction and a softly fitted silhouette<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-3-768x1024.jpg\" alt=\"Model wearing a grey tweed Gardener Jacket from anggae\u2019s 2026 Spring collection, detailed with rope-button fastenings, black trim, and front patch pockets.\" class=\"wp-image-52917\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-3-768x1024.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-3-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-3.jpg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Model wears \u2018anggae\u2019 grey Gardener Jacket, featuring a soft tweed texture, rope-button closures, and a relaxed silhouette designed for comfortable spring layering<\/figcaption><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Experiencing the Brand Philosophy Through a Pop-Up Space<\/h2>\n\n\n\n<p>To allow customers to engage more closely with its philosophy and seasonal narrative, \u2018anggae\u2019 is operating a pop-up store at BEAKER Cheongdam through February 26. In addition to showcasing the new spring collection, the space features a curated selection of books in collaboration with independent bookstore Separate Spaces.<\/p>\n\n\n\n<p>The pop-up is designed as a seamless experience where browsing clothing naturally connects with moments of reading, reflecting the brand\u2019s emphasis on slowing down and appreciating small, everyday pleasures.<\/p>\n\n\n\n<p>\u201cAmid growing interest in \u2018small brands\u2019 that cater to increasingly segmented consumer tastes, \u2018anggae\u2019 continues to build recognition and a dedicated following,\u201d said Dong-soo Ban, Head of the Business Development Team at Samsung C&amp;T Fashion Group. \u201cThrough this pop-up store, we hope customers can experience the philosophy of \u2018anggae\u2019 and explore spring pieces that express a sense of calm within busy daily lives.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"2200\" src=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-4.jpg\" alt=\"Wide interior view of anggae\u2019s 2026 Spring pop-up store at Beaker Cheongdam, featuring a central wooden display table with garments and accessories, minimalist metal fixtures, and hanging clothing racks in a bright, open space.\" class=\"wp-image-52918\" srcset=\"https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-4.jpg 1650w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-4-375x500.jpg 375w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-4-768x1024.jpg 768w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-4-1152x1536.jpg 1152w, https:\/\/news.samsungcnt.com\/upload\/2.0\/wp-content\/uploads\/sites\/3\/2026\/02\/\u2018anggae-Unveils-Spring-Collection-with-\u2018Puttering-Pop-Up-at-BEAKER-Cheongdam-4-1536x2048.jpg 1536w\" sizes=\"(max-width: 1650px) 100vw, 1650px\" \/><figcaption class=\"wp-element-caption\">Interior view of \u2018anggae\u2019 2026 Spring collection pop-up store at Beaker Cheongdam, designed to reflect the brand\u2019s seasonal concept of relaxed movement and everyday comfort<\/figcaption><\/figure>\n\n\n\n<p>The 2026 Spring collection of \u2018anggae\u2019 can also be viewed online through <a href=\"https:\/\/m.ssfshop.com\/anggae\/main?brandShopNo=BDMA07B11&amp;brndShopId=ECBAG&amp;finderNo=1\">SSF Shop<\/a>, allowing customers to experience the brand\u2019s seasonal narrative beyond the physical space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018anggae\u2019, a womenswear brand under Samsung C&amp;T Fashion Group, has unveiled its 2026 Spring collection and opened a seasonal pop-up store at BEAKER Cheongdam Flagship Store in Seoul\u2019s Gangnam district. Launched in 2024, \u2018anggae\u2019 is a womenswear brand that highlights inherent beauty through refined silhouettes and thoughtful design. The brand continues to expand its presence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-52914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018anggae\u2019 Unveils Spring Collection with \u2018Puttering\u2019 Pop-Up at BEAKER Cheongdam - Samsung C&amp;T Newsroom<\/title>\n<meta name=\"description\" content=\"Samsung C&amp;T Fashion Group\u2019s womenswear brand \u2018anggae\u2019 launches its 2026 Spring collection themed \u201cPuttering,\u201d alongside a pop-up store at BEAKER Cheongdam highlighting relaxed silhouettes and cozy textures.\" \/>\n<meta name=\"robots\" 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\/>\n\t<meta name=\"twitter:data1\" content=\"Samsung C&amp;T Global PR Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-02-anggae-unveils-spring-collection-with-puttering-pop-up-at-beaker-cheongdam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.samsungcnt.com\/en\/features\/fashion\/2026-02-anggae-unveils-spring-collection-with-puttering-pop-up-at-beaker-cheongdam\/\"},\"author\":{\"name\":\"Samsung C&amp;T Global PR Manager\",\"@id\":\"https:\/\/news.samsungcnt.com\/en\/#\/schema\/person\/7c21bf3897113ac1b49ed07b1d871d08\"},\"headline\":\"\u2018anggae\u2019 Unveils Spring Collection with \u2018Puttering\u2019 Pop-Up at BEAKER 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